When walking into a typical retail store, you'll likely notice tidy, curated product displays that visually highlight their items for sale. Those products aren't arranged that way by accident — the merchant is using visual merchandising best practices to help the products sell themselves.
Essentially, your retail space has to be your most productive and most efficient salesperson, and visual merchandising employs the art of optimizing your retail store and product displays for maximum revenue.
Yes, the discipline requires a sense of aesthetic, but it's also a science — visual merchandising is a tried-and-true strategy with results you can replicate in your own retail store.
However, it's also important to recognize that the field of visual merchandising encompasses a lot of distinctive retail design topics. Best practices cover everything from creating effective window displays to the eye of prospective customers, to the signage you put up and your store layout, and much more.
Not sure how to get started with visual merchandising? Just keep reading — here, we'll tackle the ins and outs of creating effective merchandising displays in your store to catch your target customer's attention and get them to make a purchase.