Upon graduation, Michael Armenta, Barrett Purdum and Michael Maher wanted to start a business. They wanted to be part of the resurgence in American manufacturing and they wanted to create a fitted custom shirt.
After recognizing that custom tailoring was primarily the domain of 60 year old wealthy men walking around with a noticeable belly, they saw a market opportunity for a slimmer, tailored, button up shirt for those who cared about the quality and design of their clothes, and where they were manufactured.
Fast forward to them striking a partnership with a family business in America that manufactures custom shirts and you get the origin story of Taylor Stitch. A rapidly growing brand that now has multiple product lines and is on a mission to dominate both the online and physical retail arenas.
They opened for business online on Shopify in 2008, then added a retail location a year and half later which now also runs on Shopify POS.
I had a chance to catch up with Michael to talk about how they did it and what advice he could offer to others looking to do the same.