49 search results for “Humayun Khan”

Visual Merchandising 101: Shore Up Sales With High-Converting Product Displays

Visual Merchandising 101: Shore Up Sales With High-Converting Product Displays

Visual merchandising for retail stores | Shopify Retail blog

When walking into a typical retail store, you'll likely notice tidy, curated product displays that visually highlight their items for sale. Those products aren't arranged that way by accident — the merchant is using visual merchandising best practices to help the products sell themselves.

Essentially, your retail space has to be your most productive and most efficient salesperson, and visual merchandising employs the art of optimizing your retail store and product displays for maximum revenue. 

Yes, the discipline requires a sense of aesthetic, but it's also a science — visual merchandising is a tried-and-true strategy with results you can replicate in your own retail store. 

However, it's also important to recognize that the field of visual merchandising encompasses a lot of distinctive retail design topics. Best practices cover everything from creating effective window displays to the eye of prospective customers, to the signage you put up and your store layout, and much more.

Not sure how to get started with visual merchandising? Just keep reading — here, we'll tackle the ins and outs of creating effective merchandising displays in your store to catch your target customer's attention and get them to make a purchase. 

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What Happens When 3 Friends Work to Make the Perfect Custom Shirt and Bring Manufacturing Back to America

What Happens When 3 Friends Work to Make the Perfect Custom Shirt and Bring Manufacturing Back to America

 Michael Armenta, Barrett Purdum, Michael Maher, Taylor Stitch | Shopify RetailUpon graduation, Michael Armenta, Barrett Purdum and Michael Maher wanted to start a business. They wanted to be part of the resurgence in American manufacturing and they wanted to create a fitted custom shirt.

After recognizing that custom tailoring was primarily the domain of 60 year old wealthy men walking around with a noticeable belly, they saw a market opportunity for a slimmer, tailored, button up shirt for those who cared about the quality and design of their clothes, and where they were manufactured. 

Fast forward to them striking a partnership with a family business in America that manufactures custom shirts and you get the origin story of Taylor Stitch. A rapidly growing brand that now has multiple product lines and is on a mission to dominate both the online and physical retail arenas.

They opened for business online on Shopify in 2008, then added a retail location a year and half later which now also runs on Shopify POS

I had a chance to catch up with Michael to talk about how they did it and what advice he could offer to others looking to do the same.  

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24 Retail Blogs Every Small Business Entrepreneur Should Be Reading

24 Retail Blogs Every Small Business Entrepreneur Should Be Reading

25 blogs retailers should be reading | Shopify Retail

Small and boutique retailers have their work cut out for them when it comes to staying in business. There's a lot they need to know, and a lot that they need to take action on. Whether it's the latest trends in omni-channel retail, engaging their most loyal customers over social media, or understanding the way technology and mobile are revolutionizing how they accept payments. 

Which is why I've taken the liberty of assembling the top 24 blogs that every small retailer needs to read and subscribe to if they want to stay ahead of the curve and thrive when it comes to selling in person. Whether you prefer to add these to your feedly account or just do it the good old fashion way and bookmark them for future reading, I hope you find them to be an invaluable resource for helping you stay in touch with what's happening and what you need to know to successfully target, acquire, and convert customers for your store.

Here we go: 

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4 Tips To Help You Sell More in Retail, Backed By Science and Bob the Builder

4 Tips To Help You Sell More in Retail, Backed By Science and Bob the Builder

Bob the Builder helping you sell more | Shopify Retail

As a small business owner with a retail store, you probably spend a lot of resources getting people to walk through your doors. But, what do you do once they're in? 

Chances are, more often than not, you leave it up to chance, luck, or good fortune to determine whether that prospective customer will buy something or not.

Or perhaps you've got a way with words, or have hired someone who you can't help but admire when it comes to their ability to make a sale, perhaps calling it an art, or an innate talent they were probably born with. 

However, instead of leaving your retail sales to chance or talent, you can alternatively rely on a science that you can teach to your staff or apply yourself. 

In this post, we'll look at four key areas of focus with lots of tips and insights in between that are sure to help you sell more and build greater customer loyalty resulting in a more solid customer base and repeat sales. 

Let's dive in. 

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9 Strategies for Profitably Pricing Your Retail Products

9 Strategies for Profitably Pricing Your Retail Products

How to profitably price retail products | Shopify Retail

One of the most exciting and nerve-wracking aspects of retail is determining what price to sell your products at. Pricing is both an art and a science that requires an experimental attitude coupled with an intuitive feel for how you want your brand and by extension your products to be perceived.

Price your products too low and you might get a ton of sales but find yourself going under when you tally up your expenses at the end of the month.

When you price your products too high, you might give off an aura of luxury, prestige, and exclusivity thereby attracting a more well-off clientele which is smaller in number but makes up for volume by purchasing your products at the higher price. However, what if you're in an area where the demographic is especially price-sensitive, then what will you do? 

Ultimately, you'll have to decide whether you want higher prices for your products and a lower volume sold or lower priced products and higher volumes sold, and which direction will enable you to achieve profitability.

Keep in mind though that when you have a range of products, you can sometimes risk lowering prices for one as long as you also sell products that are marked up higher.

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A Beginner's Guide to Local SEO for Small Businesses

A Beginner's Guide to Local SEO for Small Businesses

Guide to Local SEO | Shopify Retail

As a small business with a physical location, you've probably heard about "local SEO" or have been told that you should really be optimized for local search.

In return, perhaps you've had a confused or overwhelmed look on your face, wondering 'what exactly is local SEO?, 'how's it different from your existing SEO efforts?', and 'how exactly do you get started?'

Not to fret, this is the first of a series of posts outlining how your business can be optimized for local search engine marketing. As a subset of a broader SEO marketing practices, basic local SEO encompasses the following three factors:

  1. Local Listings and Citations
  2. Online Reviews
  3. On-Site Local SEO optimization

I'll be providing an introduction to each of these three components in this post and providing more in-depth posts in the weeks to come. If you're ready to start cashing in on greater local search visibility, you've come to the right place. But first, we'll look at how the modern day consumer searches and shops in today's world. 

Let's dive in. 

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Despite Full-time Jobs, These Two Entrepreneurs Ran a Successful Pop-up Shop for Their Online Store

Despite Full-time Jobs, These Two Entrepreneurs Ran a Successful Pop-up Shop for Their Online Store

Steven and Jason, The Good South | Shopify Retail

What happens when two university admissions counsellors decide to bring their passion for Southern style and access to education together? Well, if you ask Steven and Jason, they'll tell you an online store that sells hand-crafted bow ties and two entrepreneurs who just ran their first successful pop-up store inside a trendy women's boutique in Mississippi.

This case study walks you through the journey of two friends and their quest to run a side business while using a portion of their proceeds to help students out with scholarships for school. From coming up with a concept, going through the search for manufacturers, setting up their online storefront, to what it takes to run a pop-up, these two have a lot of great tidbits and insight to share.

Whether its using pop-ups shops to add another sales channel or using them as a way to increase brand awareness, The Good South, is a testament to why the trend is here to stay and why every ecommerce entrepreneur should consider giving them a shot.

Let's dive right in. 

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The 10-Step Local SEO Audit That You Can Do On Your Own

The 10-Step Local SEO Audit That You Can Do On Your Own

Local SEO audit | Shopify Retail

This is a guest post from Ashwin Ramesh, cofounder of Synup

When starting to do SEO for your physical retail business, it is important for you to be able to audit your website and campaign to see whether all of the important factors are in place.

Even if you have a consultant doing this for you, it makes sense to audit some of these things yourself just to be sure you have all your tracks covered.

In this article, we'll go over ten of the most important steps you should take when auditing your Local SEO campaign.

The actual audit by itself isn’t going to be easy to follow unless you keep yourself organized. Ideally, you should write down all of your steps in a Google Docs spreadsheet you can follow.

Your spreadsheet needs to have rows with the different pages / sections or sites you’re doing an audit on and columns with the ten important audit steps.

Alternatively, you can use an easily laid out checklist like the Local SEO Checklist.

Let's get started.

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Where to List Your Business Online and Why It Matters for Local SEO

Where to List Your Business Online and Why It Matters for Local SEO

Where to list your business for local SEO | Shopify Retail

Just how important is local SEO for small businesses with a physical location? According to a recent study, 78% of local searches on mobile and 61% of local searches on laptops result in offline purchases. 

If you take a moment to consider the 7 billion monthly unique local searches that take place on Google in the US alone, that's a pretty decent conversion rate no matter how you slice the data.

So what exactly are these people searching "locally" for? Here's a breakdown of the top tasks that consumers perform when searching locally:

  • Searching for address/location
  • Finding a business with desired product/service
  • Searching for a phone number
  • Finding out hours of operation
  • Getting driving directions
  • Discovering coupons/special offers
  • Reading ratings and reviews

If any or all of those above tasks apply to your small business, then you'll undoubtedly want to pay attention to local SEO and make sure your business is covered when consumers are on-the-go or doing their research. Previously, I wrote a post that was intended as a primer on getting started with local SEO and all the different components that you need to pay attention to. 

In this post, I'll be getting into the nitty-gritty of what some consider to be at the core of local SEO, creating, double-checking, and optimizing local citations across the multitude of local business listing channels out there.

Let's take a deep breath in and dive right into it. 

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