45 search results for “Humayun Khan”

What Happens When 3 Friends Work to Make the Perfect Custom Shirt and Bring Manufacturing Back to America

What Happens When 3 Friends Work to Make the Perfect Custom Shirt and Bring Manufacturing Back to America

 Michael Armenta, Barrett Purdum, Michael Maher, Taylor Stitch | Shopify RetailUpon graduation, Michael Armenta, Barrett Purdum and Michael Maher wanted to start a business. They wanted to be part of the resurgence in American manufacturing and they wanted to create a fitted custom shirt.

After recognizing that custom tailoring was primarily the domain of 60 year old wealthy men walking around with a noticeable belly, they saw a market opportunity for a slimmer, tailored, button up shirt for those who cared about the quality and design of their clothes, and where they were manufactured. 

Fast forward to them striking a partnership with a family business in America that manufactures custom shirts and you get the origin story of Taylor Stitch. A rapidly growing brand that now has multiple product lines and is on a mission to dominate both the online and physical retail arenas.

They opened for business online on Shopify in 2008, then added a retail location a year and half later which now also runs on Shopify POS

I had a chance to catch up with Michael to talk about how they did it and what advice he could offer to others looking to do the same.  

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Where to List Your Business Online and Why It Matters for Local SEO

Where to List Your Business Online and Why It Matters for Local SEO

Where to list your business for local SEO | Shopify Retail

Just how important is local SEO for small businesses with a physical location? According to a recent study, 78% of local searches on mobile and 61% of local searches on laptops result in offline purchases. 

If you take a moment to consider the 7 billion monthly unique local searches that take place on Google in the US alone, that's a pretty decent conversion rate no matter how you slice the data.

So what exactly are these people searching "locally" for? Here's a breakdown of the top tasks that consumers perform when searching locally:

  • Searching for address/location
  • Finding a business with desired product/service
  • Searching for a phone number
  • Finding out hours of operation
  • Getting driving directions
  • Discovering coupons/special offers
  • Reading ratings and reviews

If any or all of those above tasks apply to your small business, then you'll undoubtedly want to pay attention to local SEO and make sure your business is covered when consumers are on-the-go or doing their research. Previously, I wrote a post that was intended as a primer on getting started with local SEO and all the different components that you need to pay attention to. 

In this post, I'll be getting into the nitty-gritty of what some consider to be at the core of local SEO, creating, double-checking, and optimizing local citations across the multitude of local business listing channels out there.

Let's take a deep breath in and dive right into it. 

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Why All Sale Signs Are Red: The Science of Color in Retail

Why All Sale Signs Are Red: The Science of Color in Retail

Red signs, store signs | Shopify Retail blog

We've all seen store windows full of sale signs promising amazing deals and price reductions. But have you ever noticed that most of those sale signs are red?

The reason is simple: Certain colors sell more merchandise. The color scheme you choose for your retail store, ecommerce site, and logo impacts your sales and influences whether customers are enticed to make a purchase.

There's a specific psychology of color: The way humans react to color in our environment is a science that's been rigorously tested and studied for hundreds of years. So, let's start using some of the findings to your advantage.

Because color plays an important role in the human psyche, merchants can take some of the basic science and use it to improve sales. So, whether your retail store or visual merchandising displays need a new paint job, or whether you're deciding on the theme for your next seasonal window display, here's how color can impact consumer purchase decisions — and how you can stack the deck in your favor.

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Why the Top Ecommerce Brands Are Moving Into Physical Retail (And What You Can Learn From Them)

Why the Top Ecommerce Brands Are Moving Into Physical Retail (And What You Can Learn From Them)

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That’s right, the hottest and fastest growing ecommerce companies are all thinking past selling strictly online and are all moving towards integrating some variation of physical retail.

Which also means they’re rethinking the traditional divide between offline and online and venturing into omni-channel retail.

In fact, when you take things into consideration, despite the fact that ecommerce sales grew 5 percent to roughly $65 billion in 2013, it's still a sliver of total retail sales. Actually, we're talking less than a sliver, more like only 5.8 percent out of a $1,126.2 billion market just in the U.S. alone. So, isn't it time you started thinking about the world of offline selling?

This post will walk you through what Bonobos, Warby Parker and Indochino, three of the biggest ecommerce brands, have been attempting recently with physical retail - along with their future outlook on where commerce is going. So when the time comes to grow your online store through moving offline, you’ll know how the best did it and how you can start doing it too. 

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Why You Should Open a Pop-Up Store (And 7 Location Ideas to Get You Started)

Why You Should Open a Pop-Up Store (And 7 Location Ideas to Get You Started)

Pop-up store | Shopify Retail blogAs an ecommerce merchant, you might have a highly successful online store, a loyal community of customers in love with your brand, an audience of fans on social networks, and a question lurking in the back of your mind:

What’s next? 

You’ve dominated the digital realm, now it’s time to start thinking about extending your reach into the world of physical retail. We firmly believe multichannel selling is the future of retail, so it isn't a bad idea to have more than one sales channels for your products as well.

But you don't have to sink significant cash into a full-fledged storefront to dip your toe in the offline sales world. Before you get too ahead of yourself, we'd suggest you explore the option of opening up a pop-up shop. A pop-up shop is a temporary retail activation which could last for a day or as long as three months, where you can sell your products without the headache of committing to a lease, managing swarms of employees, or thinking about how to consistently drive loads of foot traffic to your doorstep. 

And the first rule of selling in a pop-up shop is the good old saying: “Location, location, location.” Here, we'll tackle the topic of figuring out the type of pop-up shop that works best for your business. By the end, you’ll have a good grasp on how to start a pop-up shop and plenty of location ideas to consider when you’re ready to take that step and start selling offline. 

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