7 search results for “Altaira Northe”

Facebook Ads for Retailers: Tactics to Get the Most ROI for Your Marketing Dollars

Facebook Ads for Retailers: Tactics to Get the Most ROI for Your Marketing Dollars

Facebook Marketing for Retail | Shopify Retail blogWith so many options available for social media marketing, it’s important for retailers to get the most ROI for their money. Despite all of the choices, as the world’s largest social media network, Facebook remains one of the top platforms for retailers trying to reach new markets.

After all, recent research shows that almost eight out of 10 Americans use Facebook. And around 70% of Facebook users visit the site every day. These statistics alone can be a compelling enough reason to try to tap into Facebook’s massive audience.

But where do you start? Creating your first set of Facebook ads can feel overwhelming. But here, we’ll walk you through the steps of setting up an effective Facebook ad and cover some tactics that are especially useful for retailers with brick-and-mortar operations.

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How to Write a Basic Business Plan for Your New Retail Startup

How to Write a Basic Business Plan for Your New Retail Startup

Retail business owner, business plan | Shopify Retail blogThere are many reasons to write a business plan for your retail venture. For example, a business plan can help you get funding. Writing a business plan can help you get advice from more seasoned business owners. A plan can also help when you’re negotiating a commercial lease. Or it can simply give you a clear vision and a course to steer toward.

But where do you start with a business plan? While you’ll be able to compile some of this information yourself, it will require a certain amount of market research if you’d like to make your business plan as accurate (and useful) as possible.

The good news is that you don’t need a 400-page document to enjoy some of these benefits. Creating a business plan can seem like an overwhelming and daunting task, but it doesn’t have to be. Even just collecting a few relevant sections of information can help you formulate a skeletal business plan to jumpstart your retail venture.

That’s why we’ve put together an outline for a bare-bones business plan to get you started. Here are the crucial components of a basic business plan with some guidance on how to compile the info you need.

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Introducing New Products: Tactics to Ensure New Lines Will Land With Customers

Introducing New Products: Tactics to Ensure New Lines Will Land With Customers

Woman creating new product | Shopify Retail blogWhen you’ve already got a successful line of products on the market, bringing something new to your customers can feel daunting. How will the new product land? Should you just stay in your lane? What if your customers aren’t interested?

While these are normal questions that likely clutter your brain, it is possible for retailers to stack the proverbial deck in their favor when it comes to releasing new products.

In this post, we’ll walk you through some tried-and-true techniques to successfully launch a new product or collection with your existing brand.

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Markets, Fairs, and Festivals: How to Choose the Right Events for Your In-Person Sales

Markets, Fairs, and Festivals: How to Choose the Right Events for Your In-Person Sales

Craft fairs, farmers markets | Shopify Retail blogThe idea of taking your online business into the real world can be daunting. There are all sorts of considerations and costs in setting up a brick-and-mortar operation that you simply don’t have to consider when your shop is all online.

Lucky for you, there are some lower-risk entry points to test out in-person sales and connect with your customers in real life. Craft fairs, farmer’s markets, and local festivals are a great way to hawk your wares without the pressure of signing a lease. That being said, the time and money put into selling at these events can quickly add up.

Never fear — we’ve put together a guide to help you navigate the process of finding and applying for spots at different markets, along with a list of things to consider when choosing the fair or market that’s best for your brand.

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Product Packaging: How to Design Every Element of Your Unboxing Experience

Product Packaging: How to Design Every Element of Your Unboxing Experience

Product packaging | Shopify Retail blogPackaging is more than just a way to get your product from A to B — it’s also an incredibly valuable customer touchpoint. In today’s age of “Instagrammable” moments and unboxing videos, your retail product packaging is also a great way to get extra marketing mileage for your brand.

Here, we’ll take you through the process of creating stellar product packaging for your product, from creating materials that make sense for your brand all the way through the shipping process.

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Selling On the Go: The Must-Have Equipment for Markets, Fairs, and Festivals

Selling On the Go: The Must-Have Equipment for Markets, Fairs, and Festivals

Selling on the go | Shopify Retail blogSelling your products at markets, fairs, and festivals is a great way to get your online business into the offline world.

Once you’ve chosen the perfect sales event, and got your market booth game on lock, you’re ready for IRL retail sales, right? Wrong. To make your (and your customers’) offline sales experience run as smoothly as possible, it’s important to remember all of the odds and ends you’ll need to actually track your sales. How will your customer pay in real life? Will you accept credit and debit cards? Are your products barcoded and do you have your SKUs straight?

Depending on what payment methods you’re accepting, and how you track your inventory, you may have different hardware needs for selling your products. So, before getting started selecting hardware for your booth or table, it’s important to figure out your needs.

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The Future of Checkout: How Retailers are Innovating the Payment Experience

The Future of Checkout: How Retailers are Innovating the Payment Experience

Checkout lines | Shopify Retail blogChances are that you’ve gone through a self-checkout line in a store at some point. You scan each of your items, bag them, and pay without the assistance of a cashier. A pretty straightforward concept, right?

As it turns out, self-checkout lines were just the first step in what has become a major technology-based revolution in the way that shoppers pay in brick-and-mortar retail environments. But self-checkout is just one evolution in the payment process. There’s no shortage of new tech solutions working to make the retail experience as painless as possible.

It’s no wonder retailers are attempting to innovate the checkout process — customers consistently report that making a purchase is the most painful part of the shopping experience. Although more than two-thirds of people still prefer to shop in-store, more than 70% of surveyed consumers said the checkout experience is their biggest pain point. Long lines and lengthy wait times at checkout are major reasons that some customers have turned to online shopping.

But some brands are taking a crack at making the checkout process less painful. From self-checkout kiosks to mobile point-of-sale systems to getting rid of checkout altogether, these retailers are hustling to keep customers happy and encourage more sales in-store.

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