With so many options available for social media marketing, it’s important for retailers to get the most ROI for their money. Despite all of the choices, as the world’s largest social media network, Facebook remains one of the top platforms for retailers trying to reach new markets.
After all, recent research shows that almost eight out of 10 Americans use Facebook. And around 70% of Facebook users visit the site every day. These statistics alone can be a compelling enough reason to try to tap into Facebook’s massive audience.
But where do you start? Creating your first set of Facebook ads can feel overwhelming. But here, we’ll walk you through the steps of setting up an effective Facebook ad and cover some tactics that are especially useful for retailers with brick-and-mortar operations.