31 search results for “Guest Contributor”

The Insider's Guide To Getting Premium Pop-Up Shop Space For Free

The Insider's Guide To Getting Premium Pop-Up Shop Space For Free

Insider's guide to getting pop-up space free | Shopify Retail

Pop-up shops are a hot trend right now that businesses both big and small are jumping onto. However, one of the biggest obstacles that come up when doing one is the fact that pop-up shops require space, and space requires money, usually, a lot of it. But that's just to the untrained eye. In reality, there are five hard-and-fast secrets that will allow you to get real estate for cheap, or sometimes even free.

How can I guarantee success by following these tips?

Well, from 2011 and 2013, I ran pop-ups, media and partnerships at Openhouse. We started with one space and quickly expanded to three. So, I've seen the lay of land and obtained a solid understanding of what creates win-win situations for both the brand and the property owners. 

Now, whether you've only ever sold online, or are a seasoned pop-up shop veteran, using these rules every time you're looking to secure space can end up saving you a lot of money. This post will make securing a space the easiest part of your pop-up journey. It's a 5-step rulebook that I believe can be used in any city, for any pop-up project, at any time.

Ready to dive in? Let's get started. 

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How This Mattress Retailer Went From Clicks to Bricks With a Dream Gallery

How This Mattress Retailer Went From Clicks to Bricks With a Dream Gallery

Leesa mattress | Shopify Retail Blog
"What do you dream about? I dream of a world where endless possibilities are realized." —Artist Kitty Zen

Humans spend about one-third of their lives sleeping. And some of us likely spend the other two-thirds of our waking hours dreaming about going back to bed.

That’s partially why two entrepreneurs decided to take on the stagnant $14 billion mattress industry. Business partners David Wolfe and Jaime Diamonstein put their heads together to start Leesa, a high-end online mattress retailer, back in 2014 — to disrupt the mostly unchanged sleep industry.

As much success with their retail sales, Leesa has made its first foray into the world of physical retail with a unique storefront concept: an immersive retail experience aptly titled the “Leesa Dream Gallery.” And here's how.

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How Two Retirees are Out-Hustling You With a Gourmet Condiment Business

How Two Retirees are Out-Hustling You With a Gourmet Condiment Business

Little Acre Gourmet condiments | Shopify Retail

Have you heard the one about the vegetarian who started a hot dog stand?

It’s not a joke but a reality for Bill Ahrens who started Downtown Dogs in Dover, New Hampshire after retiring from the corporate world.

“I never liked eating meat,” Bill says.

Bill’s disdain for the taste of meat dates back a long way. As a child, he’d do anything he could to cover up the taste of hamburger or other meats served for dinner. “He’d put ketchup and A1 sauce on everything,” his wife Trina says. “He became an A1 sauce fanatic.”

So what inspires a vegetarian to sell all-beef hot dogs, among others, on the streets of Dover?

“It was an easy way to get people to eat the condiments I love so much,” Bill says.

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3 Questions Every Merchant Needs to Ask Themselves When Planning a Pop-Up

3 Questions Every Merchant Needs to Ask Themselves When Planning a Pop-Up

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Taking the leap from selling exclusively online to entering the world of physical retail doesn't have to be an "all-in" experience. In fact, thanks to the rise of the pop-up, you can now experiment with offline retail while avoiding all the risks and overhead costs that come with starting a traditional brick and mortar operation.

However, in order to save you from losing sleep (and money) over planning your first physical retail experiment, we're going to walk through the most important questions you'll need to ask yourself when launching a pop-up. 

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The Secret to Telling Your Brand's Story With Immersive Retail Design

The Secret to Telling Your Brand's Story With Immersive Retail Design

Window display | Shopify Retail blogPop-up shops are about creating an experience, allowing you to connect with customers in a physical space that communicates your brand message through a thoughtful retail design.

As one of the fastest-growing segments in retail, experiential commerce is really all about telling a story. Previously, we looked at how to determine the purpose of a pop-up shop and find the perfect location. Now it's time to ensure that your retail design tells a story that will make a lasting impression on your customers and the media.

Due to the short-term nature of pop-up events, you don't have the luxury of being able to establish your brand through repetition — as is the case with most stores. Limited customer exposure means that your visitors need to be immersed in your brand messaging in order to get your point across, surrounding them with the lifestyle that your brand represents.

Of course, just like any other physical retail space, telling your story starts long before anyone sets foot in your space. But here is how retail design can help you create an immersive experience for your customers and tell your brand story.

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Retail Data: How and Why You Should Use Big Data for Your Store

Retail Data: How and Why You Should Use Big Data for Your Store

Retail data | Shopify Retail blogBy now, you’ve likely heard of Big Data and how it’s going to transform the shopping experience. But, you may be wondering: How, exactly, can retail data be useful in an in-store setting? 

Although the collection — and subsequent crunching — of data is a mostly digital task, it has a tangible outcome: You’ll know more about your customers and their shopping habits than ever before.

That retail data can be used to organize and stock your store to appeal to your existing customer base, while still welcoming newcomers. It’s also key to delivering a strong multichannel experience to today’s customers, who demand that their online and in-store experiences be as consistently personalized and seamless as possible. 

Fortunately, there are many data streams and technologies available to help retailers gain intel on their customers. Smartphones, wearables, and beacons are being embraced by companies looking to crack the ideal customer service formula.

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4 Easy Ways to Get Better Reviews on Your Google Places Page

4 Easy Ways to Get Better Reviews on Your Google Places Page

Customer reviews and testimonials have always been an effective way to demonstrate third party proof that your business is trustworthy and does what it says it does.

And with local search services like Google Places now prominently displaying reviews, they've become more important than ever.

However, getting authentic reviews and testimonials on a consistent basis will require a proactive approach that encourages customers to engage with your profile. 

The good news is, when used to your advantage, reviews provide multi-channel retailers with invaluable feedback about their products and services and are an excellent marketing tool that can motivate new customers to visit your website or physical retail location.

Let's take a look at how you can start getting better Google Places reviews for your business. 

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4 Strategies to Keep the Conversation Going After Customers Leave Your Shop

4 Strategies to Keep the Conversation Going After Customers Leave Your Shop

Post-purchase communications | Shopify Retail blogThere’s a certain rush only retailers know that happens when they process a sale. It’s exhilarating to recognize that their hard work has translated to purchases from consumers — although their hard work doesn’t end there.

Single transactions alone rarely add up to retail success, which is why post-purchase communication is a vital step in keeping merchants and consumers connected; especially when you consider that attracting a new customer costs five times as much as keeping an existing one.

Keeping this in mind, how can retailers create a business that generates customer loyalty and long-term profitability after a single transaction? To begin, merchants should have a strategy in place that allows them to easily manage and market their post-purchase customer engagement and ultimately their sales, as well. Because that first sale is just the first step in building a long-term relationship with each customer.

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5 Creative Ways Stores Are Experimenting With Immersive Retail Experiences

5 Creative Ways Stores Are Experimenting With Immersive Retail Experiences

Immersive retail | Shopify retail

Since the dawn of ecommerce, experts have predicted the death of physical retail.

Bombarded by a revolving door of platforms and providers, today’s consumers expect big things from their favorite brands. But even in a world that demands a digital presence, a report from brand intelligence firm L2 suggests 72% of online shoppers worldwide consider the brick-and-mortar experience most important when making a purchase.

Despite this, the physical and digital experience retailers offers is often disconnected due to the inability to gather and maintain a complete customer profile across all channels.

Now more than ever, forward-thinking retailers are seeing value in looking beyond price and service to create an immersive shopping experience meant to tug at heartstrings and capture customer loyalty, even for a little while.

Ready to learn how? Let's dive in.

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5 Types of Signage No Retailer Can Afford to Ignore

5 Types of Signage No Retailer Can Afford to Ignore

Signage for retail | Shopify Retail blogIf you want to operate a successful retail business that attracts customers and drives sales, then you need to get noticed, and that usually starts with signage.

Quality signage is an easy and effective way to drive foot traffic and communicate with your customers when designing your store. However, if done incorrectly, signage can cause overstimulation and even confusion. Signage in your brick-and-mortar business is just as important as your website design, and retail signage shouldn’t be an afterthought. 

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