As a small business owner, you might have a mix of channels you sell through, some online and some offline. Your online presence might include having an ecommerce store with Shopify, or selling through marketplaces like eBay, Etsy or Amazon. In the physical world, you might own your own boutique retail store, or maybe you go to a few trade shows, sell through craft fairs and maybe sometimes you get a booth at a farmer's market.
However, one thing that's been missing for smaller retailers was the ability to bring everything together into a single omni-channel retail strategy. Rightfully so, given the technology up until now was privy only to household brands who could afford it.
Despite that, things are beginning to change and the same integrated technology is now more accessible than ever to smaller merchants. For example, today a Shopify merchant can have a single dashboard for their inventory, sales, and customer information, while simultaneously being able to sell online, offline, and quite literally anywhere in between.
It's also the reason why having merchants obtain a better understanding of omni-channel marketing is so important to us, which is why I've curated 10 presentations from Slideshare to deepen your understanding of how larger brands are leveraging their omnipresence to meet their customer's needs and how you can start thinking about doing the same.
Let's get started.