16 search results for “Karin Eldor”

Stuck in a Rut? 5 Reasons Retailers Should Consider a Business Coach

Stuck in a Rut? 5 Reasons Retailers Should Consider a Business Coach

Business coach | Shopify Retail blogWhile the entrepreneurial life is exciting, fulfilling, and a way to “turn your passion into your paycheck,” the rewards can come with their set of challenges.

And even if you’re doing everything right as a retailer and live for the hustle, there can be moments when you need clarity, support, and renewed focus. 

Enter: the business coach.

If you’re an athlete, then you already know the benefits of having a coach. In a sports context, coaches will push you past boundaries and help you achieve goals you never knew were possible.

Imagine if the same could be said about a business coach?

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10 Quotes to Inspire Entrepreneurs on Their Retail Journey

10 Quotes to Inspire Entrepreneurs on Their Retail Journey

Inspirational quotes for retailers | Shopify Retail blogAs entrepreneurs, and especially as retailers, the way you feel about work can be an emotional rollercoaster. One month you’re on top of the world, the next you’re questioning why you’ve even dedicated yourself to your business — especially during those slower months. The beautiful thing is, inspiration is everywhere. You simply need to pause every now and then, and notice the words of wisdom of successful business people and thought leaders surrounding you.

And while your Facebook feed might currently be filled with intense political rhetoric, over on Pinterest and Instagram you’re likely to find inspirational quotes for entrepreneurs like you.

Bookmark this article for when you need that boost of inspiration. Save your favorites as your desktop background or print them and post them in your office. The point is, take in these words of wisdom to help guide you on this sometimes *wild* and whirlwind journey also known as retail.

You never know: your new business mantra might be right here.

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Back-To-School Shopping: How Retailers Can Cash in on This Busy Season

Back-To-School Shopping: How Retailers Can Cash in on This Busy Season

Back to school shopping, retailers | Shopify Retail blogAre you ready for the other most wonderful time of the year? For retailers, back to school is the second-busiest season, only to be outdone by the winter holidays. As parents across North America get their children ready for a new school year, online and brick-and-mortar stores are working on their displays — and getting ready to cash in.

It’s not just big-box retailers that are enjoying the payoff from this uptick in foot traffic: Back-to-school season presents a wonderful opportunity for indie retailers to appeal to a wide spectrum of needs, from school supplies and accessories to fashion items and apparel.

And this year’s back-to-school season promises to be bigger than ever.

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Displaying Your Merchandise: The Retailer's Guide To Mannequins and Body Forms

Displaying Your Merchandise: The Retailer's Guide To Mannequins and Body Forms

Mannequins and body forms | Shopify Retail blogIn an era where brick-and-mortar stores serve as the physical touchpoint between a brand and the consumer, retailers need to excite customers as much as possible. And it starts by drawing them in with a high-impact window display.

A store’s visual presentation not only tells a brand story, it also piques imagination and curiosity, and conjures up emotional feelings of “I need to have this!” — which is truly the ultimate goal.

Kathlin Argiro is a New York-based dress designer at Kathlin Argiro Design Studio and a professor at Parsons School of Design. Take it from her: “The number one thing customers are looking for in retail is an experience. It’s not just about the product(s) they are buying. They also want to feel that they’re in a special environment where they get individual attention. That’s why there has been an upswing for smaller designer retail boutiques and a major downturn in business for the big-box retailers.”

We consulted a panel of experts, including retailer owners and merchandising professors, to learn more about how to ensure your merchandising is on-point — and on track to increase sales.

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How This Gemstone Retailer Is Making Sales Magic With Healing Crystals

How This Gemstone Retailer Is Making Sales Magic With Healing Crystals

Crystals by Nature | Shopify Retail blogThere’s no need to look into our crystal ball to make this prediction: mysticism and “New Age” items are part of the mainstream. As Ruby Warrington, founder of the mystical online destination “The Numinous” puts it: the New Age is actually the Now Age.

To be clear: Crystals aren’t a trend, they are a movement. And what was once considered a “woo-woo juju” practice, previously relegated to hippies and covens, has now entered the daily conversation. Healing gemstones such as rose quartz can likely be spotted on your colleague’s desk and shamans are now part of people’s roster of healing experts. Even celebrities are wearing their crystals loud and proud: Everyone from Gwyneth Paltrow (whose Goop lifestyle and wellness site features resources about all things mystical) to Katy Perry and Adele are singing their crystals’ praises.

Crystals By Nature, an online purveyor of crystals, rocks, gemstones, as well as jewelry, home decor, and even metaphysical items, is experiencing retail success thanks to its vast array of stones and supplies — for whatever “crystal or healing prescription” you’re looking for.

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How This Retailer Is Disrupting the Wine Industry One Taste At A Time

How This Retailer Is Disrupting the Wine Industry One Taste At A Time

Taste Wine Co. | Shopify Retail blogWhen you think about the wine industry, two extremes come to mind: retail locations that sell wines and spirits, where a wide range of bottles are on display, and on the other (more high-end) end of the spectrum, wineries where the tasting experience is as immersive as it gets.

So, what if we told you there was a middle ground? More specifically, a retail destination where visitors could enjoy the wine tasting experience before choosing the perfect bottle(s)? That place is Manhattan-based Taste Wine Company, and it’s shaking up the industry by making shopping for wine more accessible and fun.

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Retailers Who Are Nailing Facebook Live (And How You Can Too)

Retailers Who Are Nailing Facebook Live (And How You Can Too)

Facebook Live for retailers | Shopify Retail blogStatus update: Facebook Live has changed the rules of the game.

While social media has always offered users the chance to become more engaged with the brands and celebrities they love — and become more loyal to them as a result — Facebook Live now makes it possible for fans to stop whatever they’re doing and experience engagement with their favorite brands on a whole new level.

But first, let’s take a step back and look at the social media landscape. While Snapchat and Instagram Stories offer users a glimpse into raw, behind-the-scenes action, the shots shared on those platforms are usually short clips as opposed to long-form content.

Enter Facebook Live, which gives publishers, celebrities, retailers, and basically everyone, a medium to share valuable content in real time.

 

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How These Four Founders Built a Premium Bedding Brand From Scratch

How These Four Founders Built a Premium Bedding Brand From Scratch

Morrow Soft Goods | Shopify Retail blogSometimes the most magical ideas are hatched while casually chatting with friends — which is exactly what happened when two California-based married couples, from four different professional backgrounds, were out at a dinner party.

It almost sounds like the premise of a joke or a movie: what happens when a fashion designer, an architect, a designer/illustrator, and a marketing/strategy executive walk into a bar?

The punchline: They knew they had what it takes to create products that they themselves would be proud to own.

Morrow president and cofounder Michelle Paul Toney explains: “We were having dinner together and were talking about business ideas and/or new products we wanted to see on the market, and the home textile space emerged as a mutual passion. This was casual chatter. There was no intent behind the conversation, but it sparked a realization that we all had complementary skill sets and similar aesthetics and would make a great team.”

“It took a few weeks of ideating for us to really make a choice to pursue starting something. We began having weekly meetings and before you know it, we were creating a brand and a business together. We don’t take for granted that the timing and the people were right! The four of us are pretty committed, diligent, and practical humans and we truly work well together as a group.”

And so, Morrow launched in October of 2016 with this mission in mind: A premium interior home textiles company that features a collection of linen bedding and Alpaca throws.

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How This Lingerie Brand Hustled to Become a B2B Force in the Athleisure Industry

How This Lingerie Brand Hustled to Become a B2B Force in the Athleisure Industry

Miel Sisters, athleisure | Shopify Retail blogAthleisure is more than a trend; it’s a lifestyle. And it’s here to stay. To bring you up to speed, athleisure is the reason why you might have noticed more and more sneakers and sporty gear usually reserved for the gym, out on the streets. It’s the hybrid of “athletic” and “leisure wear” — and it’s redefining the way we shop.

What might have seemed like merely a passing fad when athleisure was first spotted on the streets in 2014, quickly gained momentum by the following year. According to a recent article focusing on athleisure in Business Insider, "Athleisure is the new casual." And it signals a fundamental shift in how North Americans dress, also spawned by health trends like spinning and smoothie bowls.

Enter: Miel.

Miel is a brand of seamless bras and underwear built for all-day wear. Its edge? The use of innovative new fabrics and knitting technologies (i.e. how fabrics are woven and manufactured).

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Pinterest for Retail: 4 Ways to Attract New Customers and Boost Sales

Pinterest for Retail: 4 Ways to Attract New Customers and Boost Sales

Pinterest for business | Shopify Retail blogPinterest is still the ultimate platform for browsing and saving inspo on everything from DIY projects and recipes to decor, fashion, beauty, and basically… you name it. (It’s also an awesome procrastination tool, but I digress.)

 

As you may be aware, this social platform is useful beyond being a brilliant way to procrastinate. More businesses are taking advantage of Pinterest to plant visual seeds, allowing new customers to find them where they hang out. According to recent research from Oracle Data Cloud, retailers in particular are using Pinterest with great success — retailers are seeing 70% of sales from Promoted Pins coming from new customers, and they’re generating four times the sales lift of existing customers.

So not only can you win new customers by leveraging Pinterest correctly, but you can also boost sales. 

It also helps to consider Pinterest as a catalog of ideas rather than an engagement tool. Actually, according to Pinterest’s Webinar series: How to grow your business with Pinterest, 75% of the content on Pinterest comes from businesses — so you want to ensure that whatever you are pinning is relevant and actionable for pinners, as they’re potential customers.

We’ve already delved into the various ways to boost online traffic via Pinterest. Here, we’ll share how some Shopify retailers have seen success with Pinterest, and how you can do it too.

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