11 search results for “Karin Eldor”

10 Quotes to Inspire Entrepreneurs on Their Retail Journey

10 Quotes to Inspire Entrepreneurs on Their Retail Journey

Inspirational quotes for retailers | Shopify Retail blogAs entrepreneurs, and especially as retailers, the way you feel about work can be an emotional rollercoaster. One month you’re on top of the world, the next you’re questioning why you’ve even dedicated yourself to your business — especially during those slower months. The beautiful thing is, inspiration is everywhere. You simply need to pause every now and then, and notice the words of wisdom of successful business people and thought leaders surrounding you.

And while your Facebook feed might currently be filled with intense political rhetoric, over on Pinterest and Instagram you’re likely to find inspirational quotes for entrepreneurs like you.

Bookmark this article for when you need that boost of inspiration. Save your favorites as your desktop background or print them and post them in your office. The point is, take in these words of wisdom to help guide you on this sometimes *wild* and whirlwind journey also known as retail.

You never know: your new business mantra might be right here.

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Back-To-School Shopping: How Retailers Can Cash in on This Busy Season

Back-To-School Shopping: How Retailers Can Cash in on This Busy Season

Back to school shopping, retailers | Shopify Retail blogAre you ready for the other most wonderful time of the year? For retailers, back to school is the second-busiest season, only to be outdone by the winter holidays. As parents across North America get their children ready for a new school year, online and brick-and-mortar stores are working on their displays — and getting ready to cash in.

It’s not just big-box retailers that are enjoying the payoff from this uptick in foot traffic: Back-to-school season presents a wonderful opportunity for indie retailers to appeal to a wide spectrum of needs, from school supplies and accessories to fashion items and apparel.

And this year’s back-to-school season promises to be bigger than ever.

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Retailers Who Are Nailing Facebook Live (And How You Can Too)

Retailers Who Are Nailing Facebook Live (And How You Can Too)

Facebook Live for retailers | Shopify Retail blogStatus update: Facebook Live has changed the rules of the game.

While social media has always offered users the chance to become more engaged with the brands and celebrities they love — and become more loyal to them as a result — Facebook Live now makes it possible for fans to stop whatever they’re doing and experience engagement with their favorite brands on a whole new level.

But first, let’s take a step back and look at the social media landscape. While Snapchat and Instagram Stories offer users a glimpse into raw, behind-the-scenes action, the shots shared on those platforms are usually short clips as opposed to long-form content.

Enter Facebook Live, which gives publishers, celebrities, retailers, and basically everyone, a medium to share valuable content in real time.

 

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How These Four Founders Built a Premium Bedding Brand From Scratch

How These Four Founders Built a Premium Bedding Brand From Scratch

Morrow Soft Goods | Shopify Retail blogSometimes the most magical ideas are hatched while casually chatting with friends — which is exactly what happened when two California-based married couples, from four different professional backgrounds, were out at a dinner party.

It almost sounds like the premise of a joke or a movie: what happens when a fashion designer, an architect, a designer/illustrator, and a marketing/strategy executive walk into a bar?

The punchline: They knew they had what it takes to create products that they themselves would be proud to own.

Morrow president and cofounder Michelle Paul Toney explains: “We were having dinner together and were talking about business ideas and/or new products we wanted to see on the market, and the home textile space emerged as a mutual passion. This was casual chatter. There was no intent behind the conversation, but it sparked a realization that we all had complementary skill sets and similar aesthetics and would make a great team.”

“It took a few weeks of ideating for us to really make a choice to pursue starting something. We began having weekly meetings and before you know it, we were creating a brand and a business together. We don’t take for granted that the timing and the people were right! The four of us are pretty committed, diligent, and practical humans and we truly work well together as a group.”

And so, Morrow launched in October of 2016 with this mission in mind: A premium interior home textiles company that features a collection of linen bedding and Alpaca throws.

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How This Lingerie Brand Hustled to Become a B2B Force in the Athleisure Industry

How This Lingerie Brand Hustled to Become a B2B Force in the Athleisure Industry

Miel Sisters, athleisure | Shopify Retail blogAthleisure is more than a trend; it’s a lifestyle. And it’s here to stay. To bring you up to speed, athleisure is the reason why you might have noticed more and more sneakers and sporty gear usually reserved for the gym, out on the streets. It’s the hybrid of “athletic” and “leisure wear” — and it’s redefining the way we shop.

What might have seemed like merely a passing fad when athleisure was first spotted on the streets in 2014, quickly gained momentum by the following year. According to a recent article focusing on athleisure in Business Insider, "Athleisure is the new casual." And it signals a fundamental shift in how North Americans dress, also spawned by health trends like spinning and smoothie bowls.

Enter: Miel.

Miel is a brand of seamless bras and underwear built for all-day wear. Its edge? The use of innovative new fabrics and knitting technologies (i.e. how fabrics are woven and manufactured).

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Pinterest for Retail: 4 Ways to Attract New Customers and Boost Sales

Pinterest for Retail: 4 Ways to Attract New Customers and Boost Sales

Pinterest for business | Shopify Retail blogPinterest is still the ultimate platform for browsing and saving inspo on everything from DIY projects and recipes to decor, fashion, beauty, and basically… you name it. (It’s also an awesome procrastination tool, but I digress.)

 

As you may be aware, this social platform is useful beyond being a brilliant way to procrastinate. More businesses are taking advantage of Pinterest to plant visual seeds, allowing new customers to find them where they hang out. According to recent research from Oracle Data Cloud, retailers in particular are using Pinterest with great success — retailers are seeing 70% of sales from Promoted Pins coming from new customers, and they’re generating four times the sales lift of existing customers.

So not only can you win new customers by leveraging Pinterest correctly, but you can also boost sales. 

It also helps to consider Pinterest as a catalog of ideas rather than an engagement tool. Actually, according to Pinterest’s Webinar series: How to grow your business with Pinterest, 75% of the content on Pinterest comes from businesses — so you want to ensure that whatever you are pinning is relevant and actionable for pinners, as they’re potential customers.

We’ve already delved into the various ways to boost online traffic via Pinterest. Here, we’ll share how some Shopify retailers have seen success with Pinterest, and how you can do it too.

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The Coachella Effect: How Retailers Can Take Advantage of Festival Season

The Coachella Effect: How Retailers Can Take Advantage of Festival Season

Festival season for retailers | Shopify Retail blogFor two weekends in April, all eyes are fixated on Indio, California, where Coachella dominates social media and entertainment news. Thanks to its impact on fashion trends, Coachella is more than a music festival — it has become a veritable fashion moment, along with New York Fashion Week, the Met Gala and the Oscars. The same is true for festival season in general. These multi-day outdoor events are sparking retailers to create a variety of boho-chic merchandise to cater to the festival-loving masses.

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The Power of Retail Packaging: Why Branded Mailers Are Worth the Investment

The Power of Retail Packaging: Why Branded Mailers Are Worth the Investment

Power of retail packaging | Shopify Retail blogYes, we were taught to never judge a book by its cover; but never underestimate the power of premium retail packaging when it comes to ecommerce and brick-and-mortar sales.

Branded retail packaging is one of the elements of the customer experience, which can turn an otherwise “meh” experience into an actual “yeah!” moment. And in this highly visual era of social media, the right “wow” packaging can translate into “wow” sales.

Not taking our word for it?

We spoke with three brands and retail experts who regularly deliver the goods.

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YouTube Marketing for Retail: 7 Pro Tips to Increase Your Reach With Standout Videos

YouTube Marketing for Retail: 7 Pro Tips to Increase Your Reach With Standout Videos

YouTube marketing for retailers | Shopify Retail blogJust when you thought you knew which social media platform to leverage, you hear about a brand slaying on (insert social media channel here), and why you need to be playing in that channel too.

Choice: It’s a wonderful thing, especially as a retailer attempting to reach your target customers. But too much choice can become overwhelming and confusing (decision fatigue, anyone?). The trick is deciding which channels make the most sense for your brand and then doubling down on one or two of them. (Did you catch that? Social media experts agree that it’s best to focus your resources on one social media channel, and a maximum of two. More on this later.)

So, let’s discuss YouTube, shall we? As one of the first social media channels to emerge (it was founded in 2005), YouTube isn’t just for watching music videos or highlights of your favorite TV show. Here’s a fun fact about YouTube: it’s actually the second-largest search engine in the world.

Google acquired YouTube back in 2006, giving it powerful search and keyword capabilities. Once you wrap your head around that, the sky’s the limit when it comes to what you can do with the video-based network.

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Retail Guide to Instagram: How 3 Brands Leverage the Platform to Grow Sales

Retail Guide to Instagram: How 3 Brands Leverage the Platform to Grow Sales

Leverage Instagram for Retail | Shopify Retail blogWelcome to the Instagram party. It’s where we get daily fashion and beauty inspiration, selfies, awe-inducing travel pics, delicious #foodporn, images of celebrities in their natural habitat, and a whole lot more.

It’s the Instagram era, and we’re just living in it.

Once simply a photo-sharing tool featuring image-enhancing filters, Instagram is now considered a platform for brands and regular folks to share content, and interact with others as a result.

According to L2’s Social Platforms briefing, Instagram “accounts for more than a third of brand interactions, in contrast to Facebook’s 6%.” Brands have adjusted their focus accordingly: While Instagram brand posts have steadily grown since 2013 to 118 million, those on Facebook have plummeted to 96 million.

Brandwatch reports that engagement with brands on Instagram is 10 times higher than Facebook, 54 times higher than Pinterest, and 84 times higher than Twitter.

So, how do you get in on this action as a brand and boost your business?

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