Sometimes the most magical ideas are hatched while casually chatting with friends — which is exactly what happened when two California-based married couples, from four different professional backgrounds, were out at a dinner party.
It almost sounds like the premise of a joke or a movie: what happens when a fashion designer, an architect, a designer/illustrator, and a marketing/strategy executive walk into a bar?
The punchline: They knew they had what it takes to create products that they themselves would be proud to own.
Morrow president and cofounder Michelle Paul Toney explains: “We were having dinner together and were talking about business ideas and/or new products we wanted to see on the market, and the home textile space emerged as a mutual passion. This was casual chatter. There was no intent behind the conversation, but it sparked a realization that we all had complementary skill sets and similar aesthetics and would make a great team.”
“It took a few weeks of ideating for us to really make a choice to pursue starting something. We began having weekly meetings and before you know it, we were creating a brand and a business together. We don’t take for granted that the timing and the people were right! The four of us are pretty committed, diligent, and practical humans and we truly work well together as a group.”
And so, Morrow launched in October of 2016 with this mission in mind: A premium interior home textiles company that features a collection of linen bedding and Alpaca throws.