You’ve carefully curated your product offerings, you’ve built your brand, and now you’re working to grow your business. If you’re looking to increase your sales, build your brand awareness, and increase your customer loyalty, then consider introducing some gamification into your retail business strategy.
So, what is retail gamification exactly? RetailDive defines the practice as combining “elements of play and common game mechanics such as points, badges, and other incentives in nontraditional contexts in order to affect behavior. Done right, gamification is a subtle but fun way to get people engaged.”
Retailers can reward participation in these “games” with discounts, promotions, free, merchandise, or other prizes. Although it takes some time and effort to set up and execute a game, the benefits can certainly outweigh the cost.
And more retailers are paying close attention to this marketing tactic. According to one survey from Boston Retail Partners, almost nine out of 10 retailers (87%) will use gamification methods in the next five years. And nearly half of those (46%) pointed out that a loyalty program incorporating these elements is one of their top priorities.
Retail gamification can be used both online and at brick-and-mortar locations to drive customer engagement. Now, let’s take a look at some brands that have used retail gamification successfully to drive traffic, bolster engagement, and increase sales.