There are many routes to developing and launching a clothing line, but many entrepreneurs start with a background in fashion design or merchandising. For Stephanie Ray, the path was less traditional.
The Toronto-based founder of Grayes had graduated from law school and struggled to find professional clothing that was appropriate for corporate interviews but also reflected her personality.
“My wardrobe was divided into two categories: workwear and everything else. I thought, ‘why couldn’t I find pieces I could dress up for a cocktail event and mix and match with jeans on the weekend?’”
Addressing this gap in the women’s wear market led Ray to forgo a planned career in matrimonial law and instead launch a collection of versatile, office-friendly pieces that also suit off-duty life.