Brick-and-mortar retailers have just a few seconds to attract — and hold — a buyer’s eye so it’s crucial to get it right.
In New York City, Lord & Taylor estimates that a whopping 500,000 people walk past its windows each day while Macy's clocks in 10,000 people per hour.
To catch the attention of passersby, many of whom are distracted by their phones or other stores, a window display needs to be original and stand out from the crowd.
Your own store may not be situated in the middle of busy Manhattan, but each person that looks at your window is a potential sale, and first impressions count. According to NPD Group research, window displays influence purchases an average of 24% of the time.
Not only do attractive window displays help bring in new and existing customers, they allow retailers to increase foot traffic to the store, display new products, highlight promotions, and enhance its brand image.