5 search results for “Marianne Wisenthal”

Keeping Up With Demand: Tactics to Boost Productivity And Get Orders Out on Time

Keeping Up With Demand: Tactics to Boost Productivity And Get Orders Out on Time

Order fulfillment | Shopify Retail blogWhether you’re accepting orders in-store, online, at markets, pop-ups, or festivals, customers now expect impeccable customer service and lightning-fast shipping.

With so many retailers offering free shipping and same-day delivery (some even inside the door – we’re looking at you, Amazon!) the pressure to get orders out quickly and efficiently is fierce.

Throw a promotion or busy holiday shopping season into the mix and fulfilling all those orders can be a major challenge.

When sales are swift and orders are stacking up, try some of these tried-and-true methods to master the art of fulfillment.

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How This Entrepreneur Created a Workwear Line With No Fashion Experience

How This Entrepreneur Created a Workwear Line With No Fashion Experience

Grayes, case study | Shopify Retail blogThere are many routes to developing and launching a clothing line, but many entrepreneurs start with a background in fashion design or merchandising. For Stephanie Ray, the path was less traditional.

The Toronto-based founder of Grayes had graduated from law school and struggled to find professional clothing that was appropriate for corporate interviews but also reflected her personality.

“My wardrobe was divided into two categories: workwear and everything else. I thought, ‘why couldn’t I find pieces I could dress up for a cocktail event and mix and match with jeans on the weekend?’”

Addressing this gap in the women’s wear market led Ray to forgo a planned career in matrimonial law and instead launch a collection of versatile, office-friendly pieces that also suit off-duty life.

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How This Fashion Designer Found Her Niche Selling Bust-Friendly Fashion

How This Fashion Designer Found Her Niche Selling Bust-Friendly Fashion

Miriam Baker | Shopify Retail blogMany young fashion designers spend years developing and creating their first full apparel collection. But for Miriam Baker, the inspiration for her eponymous clothing line came when she was just a teenager.

I couldn’t fit into the biggest DD bra,” says the Toronto-based designer. “Shopping for clothes was discouraging. I felt like there was something wrong with me because of the size of my chest.”

And she wasn’t the only one with this problem. If she had issues finding shirts and dresses that fit, there were certainly many other women out there struggling with similar woes. It was precisely this pain point, one she saw many women experiencing, that led to her calling.

 

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10 Unique Window Displays To Inspire Retailers To Build Their Own Eye-Catching Design

10 Unique Window Displays To Inspire Retailers To Build Their Own Eye-Catching Design

Window display, retail design | Shopify Retail blogBrick-and-mortar retailers have just a few seconds to attract — and hold — a buyer’s eye so it’s crucial to get it right.

In New York City, Lord & Taylor estimates that a whopping 500,000 people walk past its windows each day while Macy's clocks in 10,000 people per hour.

To catch the attention of passersby, many of whom are distracted by their phones or other stores, a window display needs to be original and stand out from the crowd.

Your own store may not be situated in the middle of busy Manhattan, but each person that looks at your window is a potential sale, and first impressions count. According to NPD Group research, window displays influence purchases an average of 24% of the time.

Not only do attractive window displays help bring in new and existing customers, they allow retailers to increase foot traffic to the store, display new products, highlight promotions, and enhance its brand image.

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Retailers That Are Boosting Sales With Subscription-Based Shopping

Retailers That Are Boosting Sales With Subscription-Based Shopping

Subscription box services, retail | Shopify Retail blogConvenience, brand loyalty, and price are just a few of the reasons why shoppers sign up for subscriptions from their favorite retailers.

Whether they’re monthly or seasonal, subscription-based sales are on the rise. Since 2017, the number of monthly visitors to subscription company sites has grown by a whopping 800%, with food and beauty products being the top sellers.

Thinking of introducing a subscription-based plan for your store? Demand is there, but so is fierce competition. Amazon alone has made over $1.4 billion in subscription-services revenue in a single quarter.

Before launching your own plan, it’s important to ask a few important questions: What do your customers need? Do you have their trust? How will subscriptions be priced? How can you make your plan stand out from the crowd? And most importantly, how can you retain members by keeping them happy? According to a study by management consulting firm Bain & Company, it can be anywhere from five to 25 times more expensive to get a new customer than to keep a current one.

To help inspire you, here are four retailers that have built successful subscription-based plans by solving pain points and building customer loyalty.

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