13 search results for “Stephanie Vozza”

Summer Slowdown: How Retailers Can Combat Cooling Foot Traffic During the Hottest Season

Summer Slowdown: How Retailers Can Combat Cooling Foot Traffic During the Hottest Season

Summer retail sales | Shopify Retail blogSummer is time for adventures in the sun, but as temperatures heat up, it’s not unusual for sales to cool off.

While it may be a vacationer’s favorite season, summer can be tough on retailers. For example, In 2017, June and July sales were weaker than forecasted and August’s ecommerce sales had the biggest decline since 2014, according to MarketWatch.

This slump in sales is due to many shoppers spending their money elsewhere — often on traveling, concerts, festivals, and sports events. But this slump doesn’t need to be inevitable. You can combat lagging revenues by employing a few seasonal sales-boosting strategies. Here are 10 ideas to get the (beach) ball rolling.

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Weekend Sales Events: How to Get Organized for Markets, Fairs, and Festivals

Weekend Sales Events: How to Get Organized for Markets, Fairs, and Festivals

Weekend markets | Shopify Retail blogWhen I started an ecommerce business back in 2006, one of the ways I drove traffic to my site was by participating in weekend fairs and festivals to connect with customers face-to-face and sell my products offline. The exposure brought new customers and gave me a chance to better understand my market.

At first, I packed anything and everything I thought I might need, and setup took an exhausting couple of hours. My business was called The Organized Parent (I later sold it to FranklinCovey Products), yet ironically I felt anything but. Eventually, I noticed that “weekend warrior” retailers had the process down to a science, hardly breaking a sweat during setup.

After studying their secrets for selling at markets, fairs, festivals, and pop-ups, I changed up my organizing strategy. And here are the four steps that helped streamline the process.

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Pop-Up Shop Ideas: Lessons From 10 Successful Shops to Help You Get Started

Pop-Up Shop Ideas: Lessons From 10 Successful Shops to Help You Get Started

Pop-up shop ideas | Shopify Retail blogPop-up shops are a great way to get your products in front of new customers. Not only can you make sales, but you can also boost brand awareness and get valuable feedback directly from your customers.

But running your own pop-up shop isn’t a straightforward task. There are hundreds of moving parts, from choosing a venue to launching your shop to evaluating its success. While there are best practices for running a pop-up store, learning from others who have hosted successful pop-ups can be a great source for ideas.

That’s why we’ve done the legwork to compile a list of brands that got it right and a few takeaways for pop-up shop newbies. Here are 10 pop-up shops to inspire you on your offline retail sales journey.

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How to Use Gift Cards to Grow Your Retail Business

How to Use Gift Cards to Grow Your Retail Business

Gift card sales for retailers | Shopify Retail blogWhile offering gift cards isn't a new idea for retailers, it’s an increasingly important tool to use to grow your retail business. Gift cards are widely given and appreciated; 74% of consumers say they like receiving gift cards as a holiday gift, according to a 2017 holiday shopping survey by Socratic Technologies and Vantiv. Holiday shoppers also planned to purchase an average of four last year, according to the National Retail Federation.

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Sustainability in Retail: What It Looks Like and Why It Matters For Your Business

Sustainability in Retail: What It Looks Like and Why It Matters For Your Business

Sustainable retail | Shopify Retail blogWhile Maison Simons offers customers the latest trends in clothing, accessories, and home décor, it’s another trend that is gaining the brand attention and accolades. Improving its sustainability, the company recently opened the first zero net energy store in Quebec City, Canada.

Using industry-leading technologies to eliminate its carbon footprint, the store is designed to generate as much energy on-site as it annually consumes. The 80,000-square-foot space, which was formerly a Target, is powered by solar energy, and heated and cooled using a geothermal system that regulates temperature by tapping into the energy of the earth, improving its energy efficiency by 60%.

Sustainability has been a hot topic in the past few years. And Maison Simons may be setting a high bar, but retailers of all sizes can take steps to become more sustainable by focusing on practices and products.

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Trending Products: These Are the Most Profitable Retail Niches for 2018

Trending Products: These Are the Most Profitable Retail Niches for 2018

Trending products, beauty | Shopify Retail blogThe strength of your small retail business lies in the word “small.” A manageable size brings an ability to be focused and nimble, developing a truly unique selling proposition and taking advantage of trending products. While it’s tempting to want to emulate big box stores, you’d be making a big mistake, says Doug Stephens, founder of the retail advisory firm Retail Prophet and author of Reengineering Retail: The Future of Selling in a Post-Digital World.

“Amazon, Walmart, and other market competitors are attempting to become as broad as possible in their offerings,” he says. “My recommendation to retailers is to narrow the scope of their offerings, but be absolutely incredible at selling whatever it is they specialize in. Understand your customer better than anyone else in the market and deliver a customer experience that blows their mind. If you can do this, your customers will be the most powerful media you can buy.”

Narrow means niche, but which one? To help you hone in, we’ve compiled a list of profitable retail niches we expect to see exponential growth in 2018 based on trending products.

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Unique Customer Experiences: Six Strategies to Lure (and Keep) Shoppers In-Store

Unique Customer Experiences: Six Strategies to Lure (and Keep) Shoppers In-Store

Unique customer experience, young woman shopping | Shopify Retail blogWhile convenience and cost are often cited as reasons that many customers say they like to shop from a smartphone, tablet, or desktop, you can’t beat offline sales for creating a better customer experience.

Merchants can connect and respond to a customer who’s standing in front of them, and there’s a greater chance to make an impression than with an online shopper who can easily click away. Creating a great offline shopping experience, however, can be daunting. This is particularly true when major retailers are creating innovative shopping experiences like Amazon Go.

“The launch of Amazon Go has put the pressure on retailers to be more disruptive when it comes to elevating their customer experience,” says Brendan Morrissey, CEO and co-founder of the digital marketing provider Netsertive. “The answer is to stop thinking about your store as solely a place of sales. In the ‘Me-Commerce Era,’ stores need to become community centers, turning their in-store and online channels into places of engagement.”

Make the biggest impression by using ingenuity, says customer loyalty consultant Chip R. Bell, founder of the Chip Bell Group. “Remember the famous sales line, ‘I can get it for you fast, good, or cheap; pick two?’” he asks. “Today’s customers want all three… plus they want it unique.”

Luckily, unique experiences just takes some ingenuity. From gumballs to umbrellas, here are six ways retailers can offer a better customer experience through in-person sales.

 

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How Experiential Marketing Gets Customers Excited About Your Retail Business

How Experiential Marketing Gets Customers Excited About Your Retail Business

Experiential marketing in retail | Shopify Retail blogThe retail landscape is always changing, and today’s customers don’t just want to buy products; they’re looking for memories.

A study from Harris Group found that 72% of millennials prefer to spend money on experiences rather than material things. For those retailers that sell products, you may find this news unsettling. But product-focused retailers just need to shift your thinking and your delivery to give customers those memories they desire.

Retailers that want to take advantage of changing preferences can use experiential marketing to engage consumers, make connections, and boost sales. And while you may be new to experiential marketing, here, we’ll walk you through the ins and outs of this tactic, explain the benefits, and go through you retailers can implement it for their own business.

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Weighing Your Options: How To Know It’s Time To Open a Second Retail Location

Weighing Your Options: How To Know It’s Time To Open a Second Retail Location

Opening new retail location | Shopify Retail blogOpening a brick-and-mortar location is an exciting milestone for a business owner. When you hang a sign and open your door to customers, you get to see their firsthand reactions to your products and services.

And when your retail business is thriving, it’s only natural for you to consider expanding from one physical location to two (or more). But how do you know when it’s time to grow?

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Customer Loyalty: Five Mistakes Retailers Make That Chase Away Shoppers

Customer Loyalty: Five Mistakes Retailers Make That Chase Away Shoppers

Customer loyalty, retail mistakes | Shopify Retail blogAs a retailer, you know that your most important asset is your customer base. You don’t have a business if you don’t have customers, and one of the best ways to thrive is to encourage customer loyalty — essentially, to cater to your existing customer base.

You’re 14 times more likely to sell to an existing happy customer than you are to a new customer, and businesses that grow their customer retention rate by as little as 5% see an increase in profits from 25% to 95%, according to Kissmetrics.

Unfortunately, companies make some common mistakes that kill customer loyalty. Euclid Analytics’ Evolution of Retail 2017, What Kills Customer Loyalty Survey report polled more than 1,500 U.S. consumers, and found that these five actions will drive away a significant percentage your customers. While some of these may sound obvious, the consumer responses can shed some light on how to avoid many of these faux pas and encourage customers to remain engaged and loyal.

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