When most people think of a high-tech shopping experience, online shopping comes to mind. For years, the ecommerce shopping experience has evolved to include personalized recommendations based on purchase history, up-to-the-minute inventory trackers, and more advancements that feel like we’re living in the future.
Many in the industry see personalization as a key method to earn the attention of current and potential customers — and to earn consistent sales in the process. Tailoring your offerings and communications enhances the customer experience and demonstrates that you’re in touch with their needs. According to one study, 48% of U.S. marketers reported that personalization on their websites or apps lifted revenues in excess of 10%.
In contrast, much of the brick-and-mortar shopping landscape seems to have stayed pretty much the same. But if you look closely at a few stand-out retailers, in fact, high-tech shopping is driving customers back into stores for personalized shopping trips. Here, we’ll examine some tactics in-person sellers use to execute on a high-quality personalization strategy, and how evolving tech is helping retailers implement more tailored experiences.