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Learn more about selling t-shirts
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It can cost anywhere from under $100 to more than $10,000 to start a t-shirt business. There are many business models you can use for your t-shirt business. A print on demand t-shirt business requires a smaller upfront investment than a custom-designed line of high-quality tees.
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You can sell t-shirts online via your own store built with a platform like Shopify, on third-party marketplaces like Amazon and eBay, and on social media sites like Instagram and Facebook. You can also sell t-shirts wholesale to other businesses.
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You can sell your shirt designs online or in-person. Online, you can sell your shirt designs directly to consumers through your own website or on a third-party marketplace. There are also marketplaces like Redbubble or Zazzle which specialize in creative industries and designs. You can also sell them at retail stores, markets, and other in-person events.
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There’s a drastic range in how much money t-shirt businesses make. There is no ceiling when it comes to making money with your t-shirt business. If you want to invest a lot of time and effort into it, you can turn it into a 7-figure business like Jeb Matulich and Brian Wysong of Tumbleweed Texstyles.
With you from first sale to full scale
Powerful apps
From email marketing to customer retention and print-on-demand services, the Shopify App Store has over 6,000 apps to add even more features and functionality to your t-shirt store.
Sell everywhere
Sell your t-shirts online, in-person, and wherever your customers are. Shopify connects to your choice of online sales channels and the Shopify POS app—so you can manage your business while selling everywhere.
Merchant testimonial
“Shopify does all the heavy lifting for our t‑shirt company. We get to focus on creating art and building our community.”— Nick, StomaStoma
Try Shopify free for 14 days
No credit card required. By entering your email, you agree to receive marketing emails from Shopify.
Scalable pricing plans
For businesses at every stage and size
Basic
Best for new ecommerce businesses with occasional in-person sales
Shopify
Best for growing businesses selling online or in-store
Advanced
Best for scaling businesses that require advanced reporting
Starting a different type of business?
Learn how Shopify can help you start, run, and grow your business—no matter what you sell.
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