The Secret History of FUBU

The secret history of FUBU hero image

FUBU is remembered today as one of the most iconic streetwear brands of our generation. But life wasn’t always like this for founder & CEO Daymond John, who in the early years, ran the company in between his shifts at Red Lobster.

In this animated short, we track back to FUBU’s humble beginnings. The year was 1995, and Wu-Tang Clan were shooting the music video for “Ice Cream” in Daymond’s hometown.

Secret Story Behind FUBU

In 1995, hip-hop and the streetwear game would change forever ft. Daymond John and Wu-Tang Clan. Ready to start your empire? »

Posted by Shopify on Monday, March 21, 2016

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