Popular Craft Ideas to Sell Online

Woman making crafts to sell.

Whether it’s a side-hustle or a lucrative, established business, handmade crafts are a popular industry, particularly in ecommerce. In fact, the global handicrafts market was valued at US$718 billion in 2020. 10% of this came from ecommerce sales, a figure that’s set to grow in the coming years. With such potential in the market, many ecommerce retailers are looking at crafts to sell online.

One reason handmade crafts ideas to sell are gaining popularity is that they don’t usually require substantial start-up costs or extensive crafting experience. If you already create things in your spare time, then making DIY crafts to sell is an excellent way to monetize your hobby.

If you're just starting, though, it can be a little daunting to delve into the world of craft products. There are a lot of factors to consider, from what crafts to make and sell, figuring out where to make them available, and perhaps how to market them. For those thinking of taking the plunge, here are a few things to think about.

How to decide what crafts to sell?

For merchants just starting their entrepreneurial journey with handmade products, one of the most important decisions you’ll make is what crafts to sell. If you already have a crafting hobby, then this is a great place to start.

There are many passionate crafters out there, so if you want your business to succeed, you need to find a way to stand out. For some, this might involve specializing in all-natural products. Others might create a gimmick of sorts, such as quirky packaging. Here are a few things to think about:

  • Will customers be interested in my products?
  • What are the costs of producing these crafts to sell?
  • Can these crafts be profitable?
  • Who are my competitors?
  • Are there faults with the existing crafts in this category, and how can I address them?
  • How can I differentiate my products?

Homemade bath bombs crafts to sell online.

Popular crafts to sell in ecommerce

There are several categories of crafts that sell particularly well online, so ecommerce retailers should pay attention to these. Etsy, one of the most popular ecommerce sites for handcrafted products, lists its most popular categories as: Home & Living (25%), Art & Collectibles (21%), Jewelry (15%), Accessories (8%), and Bath & Beauty (6%).

Picture Frames

Asia exports US$255 million worth of photos, frames, and mirrors. Much of this is driven by ecommerce, which is why picture frames rank among the most popular DIY crafts to sell online. Picture frames don’t require a lot of time and effort to create, can be made in different styles, such as mosaic patterns and painted numbers, and - best of all - they’re cheap to make.

Handmade Bath Products

In the Asia-Pacific region, the soap market was worth US$12.63 billion in 2019. With people increasingly focusing on self-care and turning to artisanal products, handmade bath products are increasingly popular in the Asian ecommerce space.

Although these products require a little effort, they can be easy to make, which is why they are great craft ideas to sell. Of course, bath products are incredibly competitive, and you'll be competing with established brands. The key is finding a niche, such as offering personalization options, specializing in specific products, or creating environmentally friendly products.

Decorative Glassware

Drinkware is forecasted to have a revenue of US$4.79 billion by 2025, a large percentage of which is set to come from Asia. Savvy digital retailers in the region are capitalizing by selling decorative and novelty glassware. It’s easy to source cheap glassware and craft accessories online, so you can create wine glasses, champagne flutes, and even water tumblers that can be sold online for a profit.


Candles are a popular home décor item worldwide, but in Asia, they are also used year-round in the numerous festivals celebrated in the region. Because of this, Asia is expected to increase its share of the global candle market, which is predicted to reach US$13.72 billion in 2026. Thanks to this growing demand and the fact that it's easy to learn how to make them, many ecommerce merchants looking at homemade crafts to make and sell are choosing candles.

Woman making jewelry crafts to sell online.


Jewelry has always sold well online, but recently, direct-to-consumer ecommerce brands have been doing especially well. Although it can be one of the more laborious crafts to make and sell from home, it can also be quite profitable. That’s why jewelry is one of the most popular crafts to sell online.

Not of a creative bent? No problem. Some retailers are getting into the space by selling jewelry crafting supplies such as studs, plain necklaces, and earring hooks.

Lip Balm

Like bath products, lip balms are a perennially popular ecommerce product. They're also straightforward and cheap to make, which is why they're a top choice for DIY crafts to sell. All you need is beeswax, natural oils, and flavoring, and you can quickly create this in-demand staple.

Children’s accessories

The global sale of children’s apparel is worth US$258,967 million in 2021, a figure that’s expected to grow by 5.64% annually over the next few years. In particular, products like headbands are popular with new merchants and small businesses because they can easily buy affordable materials to create colorful or patterned headbands, which they can sell for a significant profit.

Frequently asked questions about making crafts to sell

Where can I sell my crafts?

There are many options for selling crafts online, but, if you want to create your own store and manage all aspects of your business, Shopify makes it easy to build your brand and digital storefront.

Where can I source raw materials?

There are plenty of places to buy the raw materials for your craft products. In Singapore, you could go to stores like Krafter’s Paradise or Elise Department Store, or trawl the small boutiques on Arab Street and People’s Park Centre. Of course, you can also go online and buy supplies from places like Alibaba and AliExpress.

How do I pick a price?

If you're making DIY crafts to sell online, it's essential to pick the right price point. Look at how much your competitor’s products cost to get a ballpark number. You can also look at how much your raw materials cost, then add a margin on top of this. Remember that if you're just starting, you'll probably want to keep your prices competitive.

How do I ensure the quality of my crafts?

To ensure the success of your craft business, you need to make sure your products are of good quality. Do your research while sourcing. Look for where the materials are coming from, how they’re made, and if the supplier is trustworthy.

Creating crafts to sell online

Producing craft ideas to sell is only one part of your business. Once the products are made, you need to market them to customers and find ways for them to make purchases. If you want to retain complete control over all aspects of your company and easily manage your business, Shopify allows you to set up your online store with themes that fit your niche, then market your store and products. You can even sync your store with order management or shipping apps to make the whole selling process seamless.


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