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Mustang Survival migrated to ensure it had a robust ecommerce platform to power global growth

Man canoeing

Headquartered in British Columbia, Canada, Mustang Survival has designed and manufactured products for water rescue professionals, military forces, commercial operators, and recreational water enthusiasts for over 50 years. As direct-to-consumer sales became an increasingly important channel, the brand wanted a more capable and scalable platform.

Working with Shopify Plus Agency Partner iamota, the brand’s product, customer, and order data was seamlessly migrated into a new site, leveraging Shopify Flow and Launchpad—as well as several Shopify Plus Certified Apps—while integrating with enterprise resource planning (ERP) software to ensure information was regularly synchronized across its U.S. and Canadian stores.

Selling direct to consumer is a major growth channel for Mustang Survival. By migrating to Shopify Plus, we’ve built the right foundation that lets us focus on growth—expanding into new international markets, deploying in-store and pop-up retail experiences, and optimizing our tech stack performance with developers in the Shopify ecosystem.

Mustang Survival

Joshua Horoshok — Vice President, Recreation Category


Fashion and Apparel

Previous platform

Salesforce Commerce Cloud

Use case

Replatforming and Upgrades

With Shopify, Mustang Survival saw results fast.


Months to migrate to Shopify Plus


Increase in conversion rate


Decrease in average page load time

What business challenges are you dealing with? We can help.Get in touch