Introduce your business and tell us your story: How did you decide on what to sell, and how did you source your products?

We were in Southeast Asia having an amazing trip but the mosquitoes were driving us crazy. We wanted a healthy solution - it just so happened that they had one. We fell in love with the concept of using delicious and healthy essential oils to repel mosquitoes and decided to create a new category in beauty we call "fragrance with function." We have a complex list of diversified suppliers and to endure the highest quality, we manufacture our line in the U.S.

How did you earn your first sales? Which channels are now generating the most traffic and sales for you?

Marketing to friends, family, and a select number of retail outlets while we looked for advice and early adoption. Shopify and some large retail partners are our main sources of traffic and sales.

Tell us about the back-end of your business. What tools and apps do you use to run your store? How do you handle shipping and fulfillment?

Referral tools, customer tracking, monthly emailers, and our website — people say — is beautiful, easy to use, and robust. Still learning about new uses for plugins every week. Internally as well as a fulfillment center - learning to scale!

What are your top recommendations for new store owners?

Do what you love and the world will feel your authenticity.

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