Mezel Mods

Mezelmods is a internet retailer specializing in accessories, modifications and bling for pinball machine collectors.

We got started when engineer and owner Tim Mezel tried to create an accessory for one of his pinball machine's. When traditional hobby store materials wouldn't work, he bought a 3D printer to create his accessory. Instantly a business was born.

What are the key factors that have helped your store be successful?

The number one success factor for Mezelmods has been the engagement with customer online forums to identify their needs, get feedback on prototypes and ultimately to market products. Our second success factor has been distinguishing ourselves from others in the industry. There are a ton of guys out there selling one or two things frequently at very high prices. We wanted to be different by providing affordable, top quality products.

Lastly, we've utilized our diversity to make ourselves unique. Pinball is primarily a male dominated hobby therefore most of the businesses supporting the industry are run by males. As a husband and wife team, we've been able to bring forward feminine qualities more strongly- relationship building, empathy, color and aesthetic style. Therefore, we are seen as a company that offers great service, is very professional and provides awesome products.

What are your top recommendations for new store owners?

Find where your customers hang out and go there – spend lot's of time asking questions and listening. Find out what is important to them and what they're all about. Instead of having a product that is the proverbial hammer looking for a nail, approach it from the perspective of the customer.

Second, and especially important I think for new companies, strive for excellence in not just your products but in all you do. Make sure your website, marketing materials, logos, boxes, and every piece of material your customers touch reflects what you want your brand to be. While this is hard because it costs money, there are so many resources available to help you get it done low cost!

Any Closing Remarks?

We have so enjoyed our experience with Shopify- so many resources and helpful people to get you through the challenges!

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