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How did you earn your first sales? Which channels are now generating the most traffic and sales for you?
My first sales came from friends and family. I did a pilot test with 16 people in October and got their feedback through one-on-one conversations as well as consolidated, quantitative data via Survey Monkey. While I use all social media channels, my best channel in my young business continues to be (a) my website, which gives me a very professional appearance and (b) word of mouth.
Tell us about the back-end of your business. What tools and apps do you use to run your store? How do you handle shipping and fulfillment?
I use (a) the Shopify analytics daily to see if my marketing is driving more people to my website and (b) the Chargify app for recurring subscription management. I am currently handling all of the fulfillment and shipping out of my home. I am hoping to outgrow the spare bedroom-turned-logistics/fulfillment center in 2015!
What are your top recommendations for new ecommerce entrepreneurs?
Know your customers. I know my customers because I am one of my customers.
Take advantage of Shopify's outstanding customer service. As a new/small business, it's likely you're not an expert at EVERYTHING, so if you need help with your website's functionality, appearance, SEO, etc, the experts at Shopify are responsive, friendly, and WANT YOU TO SUCCEED!