Introduce your business and tell us your story: How did you decide on what to sell, and how did you source your products?
We've had a love for fashion since we were five and playing with barbies. My twin and I wanted to put ourselves through college so we started collecting clothing to start our brick and mortar store and eventually our online store. We try to select brands that are made in the US and get most of our product in LA.
How did you earn your first sales? Which channels are now generating the most traffic and sales for you?
Our social media following asked us to start a website. Our first sale was through social media, and we use social networks to get traffic to our website. Pinterest, Facebook, Yelp and Google drive the most traffic for us.
Tell us about the back-end of your business. What tools and apps do you use to run your store? How do you handle shipping and fulfillment?
The Instagram integration app is amazing! We also love the Pinterest app. We fulfill all orders from our anchor store, in a loft area upstairs.
What are your top recommendations for new store owners?
Start small, don't get frustrated, use Shopify support to help you, keep working every day until it your business is what you envisioned. Don't give up on your dream!