Introduce your business and tell us your story: How did you decide on what to sell, and how did you source your products?
I was so sick of shopping at the same "mall" stores where everything looked exactly the same. I wanted to create something different that would actually catch people's eye. I wanted to create jewelry that was affordable, wouldn't tarnish at the second wear, and was different from the rest. I started sketching out my pieces, and then hand-made my own jewelry. It became a huge hit! People loved how affordable my pieces were and how different they were from the rest. Each piece had my hands on it, from sketch to an actual wearable piece of jewelry. The jewlely stones and materials that I use have been sourced from companies that have been in business for many years. I also love to support local US-based companies.
How did you earn your first sales? Which channels are now generating the most traffic and sales for you?
My first sale was at one of the many pop up shops I attended around my area. It was the best day of my life. My heart still skips a beat when someone purchases a piece from my line. Pop up shops definitely are the number one place where I receive the most traffic. There are so many people that come out for pop up shopping events. It's so fun when customer and creator can meet.
Tell us about the back-end of your business. What tools and apps do you use to run your store? How do you handle shipping and fulfillment?
I use Shopify as my number one tool for selling online. Within Shopify I use Shippo, an absolutely easy and amazing shipping app that I installed. It's so easy to use. Shipping and fulfillment is done my me; I am a one man team. I love every aspect of my business and love to learn every aspect of it. I love having my hands on each part of the business from thinking up the next piece to sketching, manufacturing, photographing and packaging. I love packing up my beautiful pieces in simple white boxes and using the Shippo app on Shopify to create really easy and professional-looking shipping labels. I do this all from my home office.
What are your top recommendations for new store owners?
My top recommendation for new store owners is to be patient. Your customers will come, and once they do, be ready because it's going to get big! Stay as organized as you can and be sure to have all of your marketing materials and brand on point. Looking like you have it together makes your business appear 100 times better than those who don't. It's important to customers, they love detail.