America Party Gear was founded on a beach in California by three college friends.
Our purpose is simple; we sell the highest quality, patriotic gear so that you can have a damn good time.
We embody the look of freedom, confidence and pure American awesomeness.
What are the key factors that have helped your store be successful?
America Party Gear has been driven by:
1) A focused product mix based on consumer research. We tested over 30 potential products with our target consumers before we opened the site.
2) A strong brand equity and easy shopping experience across desktop, tablet, and mobile. We took great pride in developing our brand character and ensured our imagery was appealing.
3) SEO optimization. We ensured our meta tags, site titles, and canonical URLs matched up with the keywords that our consumers were searching by using Google Trends.4) Guerrilla marketing on Twitter and Wanelo. We personally target and engage users that use specific hash tags and keywords.
What are your top recommendations for new store owners?
Our top recommendations for new store owners are:1) Get your site fundamentals down first. Make sure you get SEO right, have a site optimized for all screens, and make sure your design is top notch. 2) Call out secure shopping and offer free shipping (if possible). Consumers responded much better to our homepage transparency.
3) Keep a lean inventory to start out.
4) Try new things, fail, learn, adapt, and try more new things. The business cycle is a journey.
Any Closing Remarks?
We have enjoyed every minute of running our own business. Shopify has helped us live our dreams.