Launched in 2010, we are the leading website for people interested in learning about the health bm are we solving? Wiping with toilet paper can be painful and difficult for people with certain health and mobility problems.
What is our solution? Our products offer a hygienic, therapeutic and easy-to-use alternative to wiping with toilet paper.
What is our mission? To help people with certain health & mobility issues by providing them with a hygienic, therapeutic & easy-to-use alternative to wiping with toilet paper.
How will we do this? By highlighting the many benefits of using bidet toilet seats and attachments.
How did you earn your first sales? Which channels are now generating the most traffic and sales for you?
We promote our website & products through Facebook, Twitter and Google+. Given the niche nature of our products, we target these promotion to people / groups who could benefit from our products, such as caregivers, crohn's & colitis patients, etc.
We are also in the process of launching an effort to develop a large volume of original written & video content, which we will be posting to new pages and/or our blog.
Tell us about the back-end of your business. What tools and apps do you use to run your store? How do you handle shipping and fulfillment?
We have partnered with a manufacturer of these products, so they handle all of the shipping, etc.
What are your top recommendations for new ecommerce entrepreneurs?
Understand your brand and target market up front. We wasted a lot of time figuring out who we want to be, who we want to sell to, and how we want to present ourselves to our customers.