We are a custom voice over company who specialize in delivering high quality custom raps to cheer and dance music producers all across the country. What made me choose this industry or this particular niche was the idea that I could make money rapping before a platinum album or a sold out tour or a big label signing me. My dream has always been to make money through my passion of writing lyrics and rapping, and this all-but hidden lane in the music industry allows me to do exactly that while allowing me the freedom to pursue my dream of being a live hip hop entertainer as well.
I was introduced to this business by a company called Slapfire Media who was a big producer for the cheer music industry. He met me while at my full time job at Best Buy because a coworker told him I could rap. I ended up working for Slapfire Media for almost a year before moving on and eventually starting CrimsonMuzik Vocalz.
How did you earn your first sales? Which channels are now generating the most traffic and sales for you?
Earning my first sale(s) through Shopify was very exciting. I had stumbled upon the ads on google all the time when I was looking for a platform to run my company out of. I wanted to be sure that whichever platform I went with was going to allow me room to grow while providing what I needed right then as well. Shopify definitely provided me that opportunity at a great price.
The majority of my business comes from Facebook, email, and word of mouth, so essentially it all depends on the experience of previous customers. With that in mind we use tools like YotPo for reviews that are easy for customers to share, MailChimp to stay in touch with our customer base, and Retention Grid to get a good understanding of how our business looks from the numbers point of view. I love these three apps because they all focus on helping us become more relate-able to our customers.
Tell us about the back-end of your business. What tools and apps do you use to run your store? How do you handle shipping and fulfillment?
Thankfully what we sell is all digital so there is no physical shipping or any of that which really helps us remain profitable. We use Dropbox for delivery on most of our products and we will soon be using Skypilot for our On Demand section where customers can download previously recorded content for their productions
As far as stats and reporting we use a few different ones. Retention Grid, as I mentioned above, is great for putting names to numbers and seeing customer behavior. I like to use SumAll for reviewing our performance from a monthly perspective. Then sometimes I use Vantage for reviewing weekly performance.
What are your top recommendations for new ecommerce entrepreneurs?
1: Sell your product for what its worth. Don't undercut your perceived value to gain attention because it'll make it difficult to hike the price back up later.
2: If your just starting out, handle your own customer service issues. I think we lose sight of the fact that we're small business owners with all the apps that can help us look like big business owners, but at the end of the day your customers want to know you care about them so while your company is growing and you can manage handling customer service issues.
3: Study study study! Do your research very thoroughly before making a big decision. When you first start out everything is very exciting and maybe a bit nerve wracking, so you may feel you're being "dynamic" by changing everything every week, but in truth you're probably doing more harm than good.
4: Get a solid community of people that understand you and support you, so that you can bounce around ideas and stay creative. For me it's my family; they have supported me and always have time to listen to what I want to do next with my company, and a lot of times they help me define my ideas more clearly.
5: Find a mentor. Find someone more successful than yourself who's also in your field or a very similar field. Ask them all the tough questions you can think of, and take notes every time you speak with them. Ask them what hurdles you can expect to encounter, how did they deal with them, how has this industry changed over the last ten years in their experience?