Eliza Lu

Introduce your business and tell us your story: How did you decide on what to sell, and how did you source your products?

We realized most of our customers were looking for trendy and fashionable clothing for their kids that they could not find in a store down the street. Once we had our first trial launch of faux furs we knew it was a market we could not ignore. When we first started our business, every item was made in-house and fabrics were found locally. As we continued to grow we sourced our fabrics from all over the world and added a team of seamstresses to our company.

How did you earn your first sales? Which channels are now generating the most traffic and sales for you?

Our first sales came from our social media accounts. Instagram is by far our leading traffic source. We have continued to build our Instagram account and have built an audience of 70k+ followers in a year and a half. Without Instagram we would not be where we are today. 

Tell us about the back-end of your business. What tools and apps do you use to run your store? How do you handle shipping and fulfillment?

We currently use Shipping Easy to process orders and shipments. We use PipeMonk (formerly Zapstitch) to integrate with Quickbooks and we use Soundest for mass email marketing. All of these have saved us time and have helped tremendously. We currently handle our own shipping and fulfillment.

What are your top recommendations for new store owners?

My top recommendation would be to build your social media accounts and have direct links to your website from each account. Social media is beyond powerful and can grow your business faster than imagined.

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