We create pure, natural products made with organically grown herbs, flowers, therapeutic grade essential oils, and grains. No artificial preservatives, no petroleum products, synthetic fragrances, dyes or fillers are ever used.
I grew up in the Appalachia mountains. My great grandmothers and the ones before them were the granny wives of the mountains. My ancestors delivered babies, applied poultices, gathered ginseng, made spring tonics and cooked nourishing foods for their families. I grew up with mustard plasters for chest colds, honey with herbs for coughing and dandelion salads for a spring cleanse. Herbalism was my traditional medicine, it was the natural choice.
In 1990 one of my daughters became critically ill. After 3 years her daughter was not responding to modern medicine. I went back to her roots and begin a more official study of herbs. Using deep nutrition and medicinal herbs, her daughter was soon healed and healthy. This led me on a lifelong path of herbal study. I developed a deep understanding of natural healing which laid the foundation for a wholestic approach to living. My husband Joe joined her on the journey and soon their home was filled with nourishing herbs, infused oils and whole foods.
Within a few years we were making herbal products for their friends and family. Word quickly spread and an herbal business was soon born. Today they continue to craft herbal products following the wise women tradition. This is generational knowledge which they are passing down to their children and grandchildren.
How did you earn your first sales? Which channels are now generating the most traffic and sales for you?
In January 2013 I started a Farmacology Organics Facebook page. This page was started as a way to provide the public with information on herbs, whole foods and green living. In March of 2013 I had 83 followers. At the end of March I wrote a post on homemade vitamin waters. The post reached over 40,000 people overnight.
My Facebook page exploded from 83 likes to over 53,000 in one week. Within a few weeks people were asking to purchase my herbal products. I quickly set up an online business but it was not the best. I lost customers because they could not see pricing and how to order on their phones or tablets. I started looking into ways to improve my website and chose Shopify and one of their certified web designers and I could not be happier.
Recently Facebook has made it a bit more difficult to reach my customers. Today I use a variety ways to grow my customer base including Facebook, my blog, Twitter and Pinterest to talk about herbs, health and my products. I also guest blog to help reach new customer. My next step is to set up associate program.
Tell us about the back-end of your business. What tools and apps do you use to run your store? How do you handle shipping and fulfillment?
My store is run pretty simply. I use Order Printer and Shippo. Both programs have been super easy to use and work great for our company. I am currently working on my affiliate program and will be using one of your affiliate program apps.
What are your top recommendations for new ecommerce entrepreneurs?
Our growth was so fast and unexpected we were caught off guard and had a long period of playing catch up. The only thing that is worse than no customers, is not being able to meet customer demand for your products. Take the time you need to set up your website right the first time.
I provide excellent customer service and interact with my customers through social media and blogging. I highly recommend that a product website has a blog. This gives customers reasons to visit your site even if they are not planning on buying.
Change things up from time to time. I run seasonal specials, offer seasonal items and discounts. This keeps the site from being static.
Lastly but maybe most important, make sure you tell people about yourself. Customers like to connect and feel good about who they are purchasing from. We are competing with the big boys and with brick and mortar businesses. To set us apart I wanted to make sure people knew what I and my company stood for. I have developed a very loyal following. Part of this is because I have shared some of who I am and the beliefs my business is based on with my customers. People will tell me "I love it when you share a story about yourself or your family".
Good marketing is all about making connections!