The idea for BOLT came purely out of necessity. Alan(co-founder) and I are obsessed with finding compact and minimalistic solutions for products that we use on a daily basis. When we looked at options to keep our gadgets charged we simply couldn't find anything that was compact, packed enough juice, or even looked nice.
We also found that most of the battery backups on the market have one huge problem. You need to consciously remember to keep them charged. That was when we had our ah-ha moment. We decided we needed to build a replacement for your standard wall charger that also houses a decent sized battery with enough power to get you through the day. We also made it the world's smallest of its kind. After a few design iterations and securing a manufacturer we decided we were ready to present our idea on Kickstarter. The feedback we received was phenomenal and we raised enough to start our company.
How did you earn your first sales? Which channels are now generating the most traffic and sales for you?
Our initial funding was through Kickstarter where we raised over $90K (205% of our goal). From there we have been featured on a few large blogs and have even had a couple of TV spots on network television. We've literally spent zero dollars on marketing and we continue to sell out of our product every time.
Tell us about the back-end of your business. What tools and apps do you use to run your store? How do you handle shipping and fulfillment?
Shopify of course. We login daily to adjust stock, check out orders, run reports, and tweak the site. For fulfillment we've integrated Shopify with Shipstation.
What are your top recommendations for new ecommerce entrepreneurs?
Shop around for the perfect theme for your site and go from there. Other than that you need a solid fulfillment platform and of course you'll need to put in some hard work to make it happen.