Jenn Louise is an online retailer selling ladies' designer handbags and purses. We feature high end, established designers as well as new, up and coming labels.
Using their combined knowledge and experience, Jenn and Brad have created Jenn Louise, an online store dedicated to helping Australian women find their perfect handbag.
What are the key factors that have helped your store be successful?
Shopify has been key to our success, the platform has made running all areas of our business much easier. We use a number of Shopify apps to add value to our store and we've sought help from Shopify experts along the way - we have always looked for ways to improve our site and have not been afraid to ask for help and advice. E-commerce is growing rapidly and there is so much to learn, asking for help from experts has been a great help - that's what they're there for!
We've used the apps to integrate accounting programs and email marketing campaigns as well as for site enhancements, this has saved us time and we feel it has put us ahead of our competitors, especially in improving our operations, visual design and website features.
What are your top recommendations for new store owners?
— Don't underestimate the importance of marketing, especially paid advertising. With our site being online only, this has been essential for us. It kick starts everything.
— Go beyond the basic parameters of a website. Look to improve it constantly and differentiate yourself from your competitors. If you think your site needs an added feature find a way to get it - even if it involves paying someone to help.
— Monitor user behaviour. Analytics tools offer a wealth of information and can take the guess work out of purchasing and can allow you to focus on certain areas of your website. If you see that you can improve your navigation or conversion rates then make it a priority to fix it.
— Stay friendly and helpful to your customers! Reply to every single email or query you get, and provide a helpful answer! Almost all of our customer queries result in a sale. They have taken the trouble to look at your site and query a product, you should always take the trouble to thank them!
— Consistency is key. Maintain a high level of customer service, product range and make sure your site is constantly updated.
— Be persistent and stick with it. There will be lulls in trade but this isn't a reason to stop working, keep it up - it's worth it!
— Read, learn, watch webinars - there is a wealth of information out there for e-commerce retailers, take advantage of the knowledge freely available to you.
Grace Tote —Available on jennlouise.com
Any Closing Remarks?
We still get so excited when an order pops up on our Shopify phone app, even after all this time. It's so rewarding when your hard work pays off.
Don't forget to enjoy yourself as well!
It has been a lot of hard work but much of our success can be attributed to Shopify, we couldn't have done it without them.