KERO Products is a Chicago based Apple MFI design and development partner specializing in the manufacturing of electronic accessories including iphone cables. Our first product, the Nomad Cable, is a 3" Apple Certified cable for your key ring. We ship worldwide!
What are the key factors that have helped your store be successful?
KERO Products is a 2 man operation - and both of us currently work full time jobs. We funded our initial wave of inventory via Kickstarter and have hit the ground running since. Well, kind of...
Early on, we thought that since we only had 1 SKU we could afford to go with a simplistic site - how hard could it be to ship 1 product? Boy were we wrong. Our first merchant was a mess for us. Shipping involved exporting spreadsheets and manually importing them into a shipping software, only to have lengthy addresses chopped short a few characters. The demand was so high we were underwater after 3 weeks. What a mess!
We went back to the drawing board and did all the research we should have done the first time. Shopify was a no brainer. It was affordable, comprehensive, and above all: It had apps and web tools we needed to streamline our operation! Right now, through applications such as Shipstation and Order Lookup, our orders are being turned around in less than 24 hours and our email responses have gone from 'we are sorry' to 'you are welcome!'
Shopify provided us the tools we needed to succeed! We are getting ready to roll out more colors as well as our 2nd and 3rd product.
What are your top recommendations for new store owners?
Once you are confident in your operation - begin experimenting with Apps! Most of them have free trials and are insanely easy to install. We recommend utilizing Apps which strengthen you weak spots. For us, we have very little extra time so 'order look up' was ideal to reduce the amount of emails we got every day.
Any Closing Remarks?
Shopify has been a huge support system for our business. The actual structure of the admin page is intuitive for anyone to use - while the Shopify mobile App allows admins to check on their store, even when they are away from their desktop.