Introduce your business and tell us your story: How did you decide on what to sell, and how did you source your products?
I was constantly dropping my smartphone on the floor, inevitably leading to one dysfunctional device. I then started to look over solutions to solve this common issue that mobile users have. It all started in a pub, with a straw and my broken phone. I developed the prototypes in-house with the help of 3M Innovation representatives. Soon after I partnered with local suppliers and labor companies, then with promotional product suppliers in Canada, then USA.
How did you earn your first sales? Which channels are now generating the most traffic and sales for you?
At first it was worth of mouth from friends and family. I opened a Shopify store and spread the news on social media after a few months of prototyping and user validation. We also ran a successful Kickstarter campaign and got our first big order. Our Shopify Store generates the most traffic and sales. We are now getting into retail by the means of distributors.
Tell us about the back-end of your business. What tools and apps do you use to run your store? How do you handle shipping and fulfillment?
Templates by Out of the Sandbox. Order Printer, Product Reviews, MailChimp, Google Shopping, Bulk Discount, Langify, Better Coupon Box, Receiptful, Bulk Order Page. We actually handle shipping and fulfillment in-house but are looking into dropshipping.
What are your top recommendations for new store owners?
Elaborate a marketing strategy - a cute store with no traffic is not useful. Think of a functional and effective user experience before style. Choose a template that quickly serves the features and style you need without too much customization.