Since 2007, Miles to go has been trying to promote the importance of great literature by using art and t-shirts as a vehicle. The goal is to inspire someone to check out one of the authors based off of a design I did for Miles to go.
Since day one, I have been focusing on artwork first over in your face branding and do not put my name or logo onto any of the designs. I want the art to tell the story and not to create walking billboards.
How did you earn your first sales? Which channels are now generating the most traffic and sales for you?
My first sales came from throwing down a table on the side of the road and slinging shirts to anyone who would stop by. From there I promoted the website and have been using blogs, social media and traditional outlets like magazines to try and promote the brand.
Tell us about the back-end of your business. What tools and apps do you use to run your store? How do you handle shipping and fulfillment?
I use shopify to keep track of my stats for sales and to run my mail-order that is done through endicia.
What are your top recommendations for new ecommerce entrepreneurs?
Go out and get the business. Find out the name of a blog owner and email them a personal request to be featured. If you want to be in a storefront, cold call. Show your supporters that you care by engaging with them and sharing their stories too. Building brand loyalty doesn't happen overnight. It has to be earned and regardless of how crowded the t-shirt market is, follow your own path and represent yourself and your brand honestly. It's better to focus on a niche you know inside out well than to try and make everyone happy. Customers recognize integrity in a brand and consistency.