Introduce your business and tell us your story: How did you decide on what to sell, and how did you source your products?
MMT is first a story of friendship: Bap and I met in Hong Kong and MMT really started as conversations around a few drinks. We love beautiful objects, and we are both fascinated about time and space. This led us to start working around the pocket watch: such an iconic object talking so simply about an immense concept. A watch being a symbolic piece, we want the wearer to not only carry an elegant accessory but also to relate to the product through the unique experience it provides. To all MMT watches, we bring subtle elements that make the watch a truly personal item. For instance all our pocket watches come with a removable wood shell: by using wood, each watch is unique in texture and color. In a different manner, our wrist watches are powered by a special movement with which you can set the time at the back of the watch, changing the look of the watch as well as the way you interact with it.
How did you earn your first sales? Which channels are now generating the most traffic and sales for you?
We have been featured on several blogs thanks to the release of our first pocket watch collection. We made a radical entry by releasing such a timepiece at the very moment smartwatches are popular and invading the market. Our online store brings in the most traffic and sales thanks to the publications of blog posts and articles. The first reaction when you are interested in a product is also to look for it immediately on the internet, and explore, understand the brand concept, its identity through the information on its official website. We aim at responding to customers expectations this way.
Tell us about the back-end of your business. What tools and apps do you use to run your store? How do you handle shipping and fulfillment?
We use langify to translate our shop into chinese and japanese (launching very soon). Beetailer to sell over Facebook, and moreover Shopify POS for any pop up store, or special events we organize. We internally manage all shipping and fulfillment, methodically.
What are your top recommendations for new store owners?
Make sure the webshop is visually attractive and reflects at first sight the identity of the brand. Customers will then know immediately where they are getting into. It is also important that the website looks good on mobile - almost 70% of the traffic on mmtstore.com comes from mobile.