Mukha Yoga started in late 2013 by yoga teacher Sharon Page who's life changed in a positive way because of the practice of yoga. I was looking for a change in life and found that yoga is a passion and I know online marketing and slowly Mukha Yoga started to develop from paper to reality.
How did you earn your first sales? Which channels are now generating the most traffic and sales for you?
Friends found out what I was doing and have been very supportive so they were my first sales.
I then started social media campaigns and working with other yoga companies who were in the same field but not competing B2B. Now I use a mixture of shopping, display,ads, re-marketing, content writing, local word of mouth and social.
Tell us about the back-end of your business. What tools and apps do you use to run your store? How do you handle shipping and fulfillment?
Some of the apps that have been very beneficial have been the facebook app for selling products, sales have come from this.
The Seo Meta Manager as been a priceless app. Also building loyalty has been a priority for repeat business so having a loyalty app really helps when there are bigger competitors.
What are your top recommendations for new ecommerce entrepreneurs?
Find a great front end developer.
Today's online business model should not just be on price, stand out be funky, quirky.
Step back once in a while take a break and go have some fun, it will make all the differance.