In June of 2013 my My partner and I were both 22 years old and decided to drop out of college to pursue our entrepreneurial efforts. We founded our company MVMT Watches on the 2nd largest crowdfunding platform called Indiegogo. We set a goal of $15,000 and 60 days later ended at a whopping $220,000. We made indiegogo history and become the 2nd highest funded fashion campaign ever. Since then we’ve had press hits on sites like AskMen, Playboy, Complex, British GQ, Hypebeast and many more. We also were picked up by Urban Outfitters and have been put in more than 30 stores around the world along with being sold online. We recently moved to Shopify 2 months ago and are now in 10th place for the build a business contest.
Our companies vision has been to create high quality watches that can be worn in a professional or casual setting but stays at an affordable price. So many watch companies out there inflate their prices simply because they can but we disagree with that mentality and have set out to show people they can purchase quality products and reasonable prices.
How did you earn your first sales? Which channels are now generating the most traffic and sales for you?
We are moving at an incredibly fast rate, receiving more than 9,000 Facebook page likes per month and over 100,000 visitors to our website. Social media has been a huge source of traffic for us. We are utilizing everything from Facebook, Twitter, Instagram, Pinterest and more.
Tell us about the back-end of your business. What tools and apps do you use to run your store? How do you handle shipping and fulfillment?
Shopify has been a huge blessing for us. We've utilized more than 10 back end tools our favorites being Shopify Reviews, LiveChat and Abandon Aid.
What are your top recommendations for new ecommerce entrepreneurs?
Less is more for your homepage. Not only are our products minimalist but we believe that your website should reflect simplicity as well. You can't assume all users coming to your website know how to navigate it so make sure its nice and simple.