We make serious and stylish cycling wear.
Serious because cycling demands clothes that fit well, perform well, and last for a long time. Stylish because we believe riders shouldn't look like ad-emblazoned corporate team clowns just because they are on two wheels. Do you wear a full Redskins kit for that casual weekend match of flag football? What about an authentic Yankees uniform for the afterwork softball game? We didn't think so.
So if you're looking for skin-tight, dye-sublimated cheap polyester with lightning bolts, cereal box characters, and team sponsor logos, you won't find them here. You also won't find any pretentious attitude here about what and who constitutes cycling. What you will find are friendly down-to-earth people with a love for top-notch materials, always in style designs with fun accents, and flattering cuts that make you look good on and off the bike, whether you are a male, a female, a whip thin racer, or a Clydesdale.
What are the key factors that have helped your store be successful?
We rely heavily on social media to generate sales.
What are your top recommendations for new store owners?
For the last 3 years we have grown from fulfillment out of a garage, to a storage unit and we are now in the process of moving to a fulfillment center.
Any Closing Remarks?
Top notch photography sells and assume your customers are seeing your line for the first time, every time they visit.