It started sort of as a joke with my mom: Why doesn't anyone sell salt and pepper together? They look so sad there, S&P, next to each other all these years, apart. Then I sourced amazing salts and pepper, making and testing blends.
Then I found these beautiful glass jars to share the S&P with friends, and they became addicted. So I started selling to small gourmet shops and direct to consumer. Now we've got interest from big grocery stores.
How did you earn your first sales? Which channels are now generating the most traffic and sales for you?
Our first sales were to friends and friends of friends.
Tell us about the back-end of your business. What tools and apps do you use to run your store? How do you handle shipping and fulfillment?
Shopify is fantastic, really easy to use, accepts all credit cards and is seamless. Fulfillment is my partner Gloria, who works out of her house in LA. She fills every jar with the perfect blend of Salt, Pepper, and Love.
What are your top recommendations for new ecommerce entrepreneurs?
Just go for it. Having the site up makes your dream real. Shopify makes it so easy to change pictures, items, everything!