We’re a family. We’re a paper company. We’re seekers of all things beautiful. And we’re pleased to meet you.
When we look out the window to see another beautiful day tucked away in the mountains, we feel pretty lucky to call Heber City, Utah, home--for our studio, our business and our family. We also feel inspired to create the simple yet beautiful cards, prints, gift wrap, and other paper goods our company is known for.
Sycamore Street Press has been a love story from the very beginning--and still is. We love creating products that people bring into their lives and homes. We love the craft of letterpress. We love working with materials and techniques that are sustainable and good for us. We hope you'll fall in love with Sycamore Street, too.
What are the key factors that have helped your store be successful?
I think that to succeed in a creative business today, you really have to have the whole package. A beautifully-designed, well-made product. A fantastic website that's easy to use and nice to look at. An authentic story to tell. The ability to really connect with your community, day after day after day. Stellar customer service. Knowing how to work hard AND work smart.
We are always thinking about all these different facets of our business and trying to improve.
What are your top recommendations for new store owners?
Make sure you have a clear vision for your brand from day 1 and make sure you keep that in mind and are consistent across all your products, platforms -- everything. And then take the time to step back once in awhile and make sure the brand is still on track and evolving in a way that feels authentic to you.
We've been going through a big brand re-fresh over the last year or so, and it's been a tough transition. Our new products and our new Shopify site have been met with wonderful praise and sales, so we know we are headed in the right direction. In the future, though, we will make sure the brand is evolving at a more steady and gradual rate, instead of trying to do so much at once.
Any Closing Remarks?
Find a group of like-minded entrepreneurs and start a support group. It could be in person, in a private Facebook group, whatever. Just find a way to talk and share ideas on a regular basis. Help each other out with questions about marketing, manufacturing, branding, whatever it may be... You may feel like you don't need the help or that you're too busy, but trust me, it's worth it.