The Urban Smith

The Urban Smith is a brand forged from creativity and delicate simplicity, with a little bit of a naughty streak. The pieces have an everyday ease that allow today's woman to tell her story with an absence of complication. Everything is hand made in the USA, and all items are created in my studio in San Francisco.

The heart of my business is my Gold Name Plate Necklaces. I have made a name for the brand offering custom 14K Gold Filled Name Plates in a range of styles and finishes. I have grown the Nameplate business into Rings, Bracelets, and Earrings.

Each gold bar is hand cut, each letter is hand stamped, and each piece is all hand assembled by me in San Francisco. Each bar, chain, and clasp are Solid 14K GF and are all made in the USA. No bar is exactly the same, and the sky is the limit on what you want to say.

How did you earn your first sales? Which channels are now generating the most traffic and sales for you?

I began the brand very grass roots, lots of samples to friends, lots and lots of trade shows, and many late nights! After hitting the road in LA, Chicago, and one very successful Fab.com sale the brand has been growing like crazy! I have had some great press with blogs, celebrity shots, and even a direct celebrity endorsement from Aisha Tyler herself. The website now generates lots of traffic from Google and Blogs. Reaching out to blogs and celebrities can enhance your exposure to the world.

Tell us about the back-end of your business. What tools and apps do you use to run your store? How do you handle shipping and fulfillment?

I love using the Custom Bold Apps to really make my product carts unique. The Order Printer Templates integrated with the Shopify Order Printer has made my invoices very professional and cute. I also love Shipstation. I sell on a few different platforms, and used to waste a lot of time importing my shipping information. Now it all imports itself and updates the store and customer when it ships.

What are your top recommendations for new ecommerce entrepreneurs?

Play around and don't be afraid to try out an app or new style. If you believe in your product people will gravitate and buy it! Shopify has made it easy to create an manage a great store!

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