Introduce your business and tell us your story: How did you decide on what to sell, and how did you source your products?
We wanted to create an online shopping experience for the home where we could make design fun and affordable, like shopping with a friend! We felt like there was a market for people who know what they like for their home, but don't necessarily want to hire an interior designer. Many of them still need the help of a curated eye to put a room together and make it unique.
With all of the social media outlets available today, people are inspired and empowered, but may not know exactly where to look to find these pieces. They also want to have the option to customize their choices. We try to scour the market for our customers to find unique items and curate "looks" which we photograph to help people see how they can mix it all together and put a personal spin on it by offering customizable options. We are all about using color and texture, and mixing traditional with modern, all with a sophisticated spin (and often with a wink and a smile). We travel around the country to various markets and have great relationships with many different vendors and vintage dealers from all over.
How did you earn your first sales? Which channels are now generating the most traffic and sales for you?
Our first sales were through friends and social media. Instagram continues to be a very strong channel for us to build followers and generate sales.
Tell us about the back-end of your business. What tools and apps do you use to run your store? How do you handle shipping and fulfillment?
Shopify has excellent reporting which enables us to see how many visitors we get to our site (both returning and unique), where they are coming from and how they are finding us. This, coupled with the product reporting that Shopify offers (which tells us what our top searched items are among other things) helps us tailor our assortment and the way we communicate to our customers. We also utilize email and our blog/newsletter to help report new discoveries in the interior design world, our travels and info, or promotions relating to our business. We do all of our shipping and fulfillment internally.
What are your top recommendations for new store owners?
Our advice to new store owners is to keep offering what you truly love, and that passion will shine through in your shop. Als, remain flexible - our assortment and the items that have worked best for us are sometimes not the items we had planned on carrying at all! Listen to your customer and continue to review all data available to you to figure out how to evolve and keep your shop fresh and new!