Twisted Boards started as a joke between my girlfriend and I. We made a plaster cast of our faces and when we finished we said to ourselves, "Wouldn't these make cool dry erase boards?"
From there we decided to make it a reality. We patented our idea, found a manufacturer, a fulfillment service, and Shopify. Shopify truly makes everything easy. They integrated seamlessly with everything and allowed us to start selling immediately.
How did you earn your first sales? Which channels are now generating the most traffic and sales for you?
We earned our first sales through friends and family with the help of Facebook and from there it spread. We have been picked up by several websites but still filter everything through our Shopify page for ease.
Tell us about the back-end of your business. What tools and apps do you use to run your store? How do you handle shipping and fulfillment?
We are still growing. Retail Tower was a helpful tool. It placed us on Amazon and other shopping sites all while integrating through Shopify.
Finding websites that are selling products similar to yours is useful as well. We find sites like these and see where they are spending their advertising money and we advertise where they do. Let them do the market research for you!
What are your top recommendations for new ecommerce entrepreneurs?
There are never enough hours in the day. You can always be doing something to your store or linking it to another site. Dedicate some time every month to research. Spending a few hours, un-distracted, can help you formulate new markets and ways to grow bigger.