The idea for Udderly Hot Mama was born not too long after the founder, Melanie Herschorn, gave birth to her daughter Deanna. Melanie, a fashion magazine devotee, couldn’t wait to get her postpartum body back so she could start wearing trendy clothes again. But even when Melanie began to slowly shed the pregnancy weight, her body was still not her own. Deanna was still part owner. Nursing her baby around the clock and on a moment’s notice in public meant Melanie was not able to wear her regular, pre-pregnancy clothes. Her daughter didn’t take a bottle until 11 months so nursing was all Melanie could do!
After several unsuccessful searches in stores and online for nursing shirts that were both flattering and functional, Melanie had an epiphany one night during a feeding: she would design her own nursing tops that would accommodate her needs and those of every nursing mom.
I work closely with a seamstress who has helped bring the product from an idea on paper to actual shirt. She fulfills smaller orders for me while a manufacturer in Los Angeles fulfills larger orders for me. All Udderly Hot Mama tops are made in America.
How did you earn your first sales? Which channels are now generating the most traffic and sales for you?
Our first sales were a result of word of mouth through friends. Since then, most of our sales have been through our website as a result of any publicity the company has received. We are excited to be using Shopify because of its ease of use, the ability to sell gift cards and track merchandise.
Tell us about the back-end of your business. What tools and apps do you use to run your store? How do you handle shipping and fulfillment?
The tools we use most are the blog feature since we have a blog as well as a press page, and keeping track of the products in stock. On Shopify, these features are built in and so simple to navigate. Shipping and fulfillment is done by the owner. I have the stock and package everything myself.
What are your top recommendations for new ecommerce entrepreneurs?
My top recommendation for store owners are to ensure their storefront looks clean and isn't too cluttered. It's also great to blog because it will help get more customers to their site.