The WOD Life

“WOD” is Workout Of the Day.

Whether you are a dedicated CrossFitter, a humble yogi, avid jogger or gym-junkie, all those involved with the fitness lifestyle love getting their heart racing and a workout in each day. The WOD Life is purely and simply living the lifestyle of fitness, one workout at a time.

What are the key factors that have helped your store be successful?

We are passionate about our lifestyle and share that with our customers. We love sharing our knowledge and hooking them up with gear that improves their performance and aids them in pursuit of fitness.

A business is unsustainable without quality products. We undertake our due diligence and rigorously test all our stock. We use our products in our workouts each day, so we know that if they stand up to the test, they are fit for our customers.

Social media has provided us a great launch pad, bringing together like-minded individuals who share similar lifestyles and passions. Providing quality content, news and media has been core to our brand and the community which surrounds it.

We have been committed to reinvesting our cash flow, both to sustain our core lines and also new products and growth opportunities.

Our goal is one of continuous improvement. Learn from market leaders, adopt best practice, provide customers with an enjoyable experience each time they visit. Integrate added functionality in a timely manner through the app-store and streamline our processes as we scale.

What are your top recommendations for new store owners?

Like any new business, there is never a shortage of challenges. We constantly refer ourselves to a common phrase in CrossFit - "Get comfortable with the uncomfortable". You have to be prepared to invest significant amounts of "sweat equity". Grind, learn adapt. Sure there will be a few sleepless nights, but you will learn learn to acquire new skills and use them to your advantage.

Any Closing Remarks?

Go With Your Passion.

We are passionate about the lifestyle, the community and our customers. The passion surrounding The WOD Life definitely resonates for us everyday. Building a business is a lot of hard work, and you hit many bumps along the way. Whether a production run has been delayed or we are working overtime to finalize website updates, believing in what you are doing will provide you with the extra push to get through late nights and early mornings. Staying motivated is key. As they say "if you love what you do, you'll never work a day in your life".

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