Developer Onboarding at Shopify

Developer Onboarding at Shopify


Hi there! We’re Kat and Omosola and we’re software developers at Shopify. We both started working at Shopify back in May, and we felt both excited and a little nervous before we got here.  You never know exactly what to expect when you start at a new company and no matter what your previous experience is, there are always a lot of new skills you need to learn. Thankfully, Shopify has an awesome onboarding experience for its new developers, which is what we want to talk about today.

The developer onboarding process at Shopify is constantly adapting to the needs of new employees. We completed our onboarding at the beginning of May, but since then there have been many changes to the program. The team at Shopify has focused greatly on creating an effective and enjoyable onboarding program, but discussing the evolution of this program deserves a blog post of its own (stay tuned! It’s coming soon!). In this post, we’ll focus on our experiences as new developers and how the onboarding process helped us get up to speed with working at Shopify.

Our onboarding was a week long and included all developers (interns and full time employees) who were starting on the same day as us. It gave us the chance to get to know the people, products, and core values of Shopify. Here’s a breakdown of how things went:


Before our first day, we were given access to recordings of past talks from Tobi (Shopify’s CEO), and the rest of the executive team on Shopify’s product direction, engineering infrastructure, internal processes, and more. This gave us a feel for Shopify’s core company values and culture, and insights into where Shopify is headed. We were also exposed to the development tools we would be using in our daily work. This allowed us the opportunity to browse through the tools and familiarize ourselves with our new dev environment. Throughout the week we would go into further detail about how/why each tool was used.

Onboarding overview

In our developer onboarding group, we all had different backgrounds and experiences. There were devs with no Ruby or Rails experience, people from their first year of undergraduate studies to Master’s students, people who had worked for several years between degrees, and new grads too. We also had international interns and full-timers from as far away as the Netherlands and India. But despite our diverse backgrounds, we all had a deep excitement for learning and technical challenges. We were very impressed by how passionate everyone was about improving themselves and creating amazing products.

Onboarding week

For us, onboarding lasted a week, which gave us significant enough time to set up our working environments, get to know other employees, the company, the codebase, and life at Shopify without much pressure to ship immediately. Though we didn’t start working on our individual teams just yet, we still had the chance to interact with and contribute to the codebase. We worked on real bugs and shipped several fixes to production throughout our onboarding week.

We think this structure made us much more productive developers in the following weeks than if we just jumped directly into coding/shipping projects. Our leads even noticed a difference too! “Instead of spending the first month ramping [our intern] up on our tools and best practices, I could instead spend the time ramping him up on our application-specific problem sets,” said Sean French, a developer lead on the Platform Dev team. “I really can’t say enough good things about this new process.”

Throughout the whole week, we listened to presentations about code style, Shopify’s infrastructure, and company views. This gave us a quick glimpse into everything that goes on technically at the company as well as the many cool teams that we would eventually be joining. It was also an opportunity to meet and hear from engineering management, like the Directors of Engineering, technical leads, and the CTO.

The rest of the week was a mixture of tech talks and hands-on workshops called Code Labs. A Code Lab is a step by step walkthrough of a technology, problem, or service. Code Labs can be done independently, or together as a group. They helped us understand the Shopify codebase and learn more about the product. We learned a variety of things we would need to know on the job, like the pull request/code review process, how to navigate the codebase, writing tests at Shopify, and setting up a Shopify store. One of the Code Labs walked us through shipit, which is Shopify’s internal deployment tool. This talk set us up to ship code into production on our first day with our teams.

Jerome Cornet, Director of Engineering, had this to say about his experience working with new hires after they had completed their onboarding session. “It’s simple things like having the development environment all set up, understanding coding practices, reviews, and how to deploy safely that makes a huge difference. The onboarding process packs a ton of learning in a short period of time, so by the end the team can focus on teaching new employees about the problem they are solving rather than the mechanics of shipping effectively.”

Wrapping up

At the end of the week, we met up with the teams we would be working with and then hit the ground running. We immediately jumped into the workflow like we were any other employee and began working on current features and products. In any other situation, this might have felt very overwhelming, but having a week of onboarding made us feel confident and able to understand the problem domain right from the start.

Though this onboarding process was different than anything we’d experienced before, it was a great way to jumpstart our time at Shopify and feel right at ease.


Omosola Odetunde is a full time software developer on the Risk Operations Team at Shopify. She received her MS & BS in Computer Science from Stanford University in 2014 and 2013, respectively.

Kat Drobnjakovic is a developer intern on the Products and Inventory Team at Shopify and is currently a Software Engineering student in her last year at the University of Ottawa.

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Reg Braithwaite on Crazy IP and Copyright Laws: “I Have a Bad Feeling About This”

Reg Braithwaite on Crazy IP and Copyright Laws: “I Have a Bad Feeling About This”

Reg Braithwaite's head on C-3PO's body, standing beside R2-D2 on the Tattooine desert.

In the latest essay on his Posterous, I Have a Bad Feeling About This, Reg “raganwald” Braithwaite, posts his contribution to Uncensored: A Charitable Project to Support the Open Internet. In it, he writes:

My perspective is a little like that of C3PO in Star Wars, a minor character throwing his hands up in dismay at calamity and providing others with an interesting viewpoint on the great events of the last forty years.

Like any space opera, the story of information technology is a very simple one. It is played out in a myriad of different ways by a revolving cast of characters, but it always has its loveable heroes, its predictably nefarious villains, innocent civilians to be saved, and bumbling bureaucrats that aren’t inherently evil, but begin every story aiding the forces of darkness out of a misplaced belief they are preserving law and order in their corner of the galaxy.

In it, he encourages us – the rebels – to resist the collective empire of the MPAA, RIAA, Intellectual Ventures and those who would impose things like SOPA and PIPA and stifle technological progress in the name of preserving outdated business models. It’s a good read – go there now!

[ This article also appears in Global Nerdy. ]

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Farewell and Thanks, Jeff Atwood!

Farewell and Thanks, Jeff Atwood!

Jeff Atwood: He's got electrolytes! Joey deVilla interviews Jeff Atwood at Microsoft PDC 2008 for a video

Pictured above: Me interviewing Jeff at the Microsoft Professional Developer Conference in October 2008.

Jeff Atwood made the web better when he co-founded Stack Overflow and Stack Exchange. These high-signal, low-noise questions-and-answers online places have grown from a single site whose audience was software developers to a network of 80 or so that cover an increasing number of topics and interests.

Yesterday, he announced that effective March 1st, 2012, he will no longer be part of the day-to-day operations of Stack Exchange. It’s a startup, and startup life and family life, especially with young children, can be very incompatible. Jeff has a young boy and two twin girls whose age can still be measured in days. He’s decided to take more time to be with his family, and I can’t help but approve.

Thanks for everything, Jeff, and we’ll see you out there!

[ This article also appears in Global Nerdy. ]

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Looking For a Job at Shopify? Come to Ruby Job Fair 2012 and Talk to Me!

Looking For a Job at Shopify? Come to Ruby Job Fair 2012 and Talk to Me!

Ruby Job Fair 2012: This Friday, February 10th

Poster for Ruby Job Fair: Friday, February 10th, 6 - 9 p.m., Unspace HQ, 342 Queen Street West, floor 3, Toronto, Ontario.

The Ruby Job Fair isn’t your father’s (or mother’s) job fair. And why would it be? After all, it’s an event put on by Meghann and the other fine folks at Unspace, the development shop that gave the world the mind-blowingly amazing RubyFringe and FutureRuby conferences.

You may have heard or learned from painful experience that job fairs are like this:

A traditional job fair: a gym with stations made of folding tables with prospective employers at each one. It looks like bureaucratic Hell on Earth.

Unspace’s gatherings are a little more like this:

The bar at an Unspace tech gathering, with people enjoying their converation and drinks. It looks like a cocktail party!

A party crowd in Unspace's back room enjoying their drinks and conversation. A pinball machine is in the background.

The two photos above were taken at an event that they threw called Technologic, which took the typical evening tech seminar on its ear. You can read more about it in my blog entry about that event.

If you’re looking for work that involves Ruby programming and you’re going to be in downtown Toronto on Friday, you should register to attend the Ruby Job Fair. It’ll be your chance to meet prospective Ruby employers and their representatives, which will include me – I’ll be there as the Shopify Guy. You won’t be able to miss me: I’ll be the one with the accordion…

Joey deVilla works on his Macbook Pro, with his accordion and a glass of whiskey by his side.

The quick details about Ruby Job Fair:

  • Date: Friday, February 10, 2012
  • Time: 6:00 p.m. – 9:00 p.m.. Do not show up early. They’ve got work to do.
  • Place: Unspace HQ, 342 Queen Street West, just a bit east of Spadina, beside the Lululemon store.
  • Registration fee: $5 for job-seekers, $15 for employers seeking job-seekers. You need to register to attend.
  • Other details: See the registration site and read the notes carefully!

Why Work at Shopify: The Hard-Nosed, Pragmatic Business Reasons

Shopify Logo

Normally, I’d start with a description of Shopify’s hacker ethic, how it’s a great-yet-casual work environment, that everyone gets a MacBook Pro or MacBook Air as their work machine, that  and how fun and rewarding it is to work there. That’s all true, but I’m sure every software development shop has a spiel along the same lines. So I’ll give you that spiel later. How ‘bout I answer the question that might be lingering somewhere in your mind: “Are you guys still going to be around a year from now, or are you going to crash and burn and leave me looking for work again?”


For starters, we’re in the ecommerce business, and business is good. How good? In the second quarter of 2011 – remember, that’s only April, May and June – ecommerce sales in the U.S. were $48 billion. And impressive as that figure may be, ecommerce is still less than 5% of all retail.

Ecommerce is growing too, and it’s becoming a bigger and bigger part of how people buy and sell things; in fact, ecommerce sales are growing at over twice the rate of all retail.

11,300 shops in 2010, 18,200 shops in 2012 - up 61%. $125M in sales in 2010, $275M in 2011 - up 2 1/2 times.

Going from ecommerce in general to Shopify in particular, things are looking great there too. We went from 11,000 to 18,000 shops in 2011, and as of this writing, we’ve crossed the 20,000 mark. The 2010 total sales from all our shops was $125 million, and we more than doubled that last year, moving $275 million in products.

Cat sitting on a pile of money

On top of being a profitable business, we also have had two rounds of funding, which gave us a grand total of $22 million invested in us. That money’s being used to grow the company in all sorts of ways, from the Shopify Fund to things like our recent acquisition of Select Start Studios, a mobile dev company.

Why Work at Shopify: The “I Want to Work Someplace Cool” Reasons

Here’s what was waiting for me at my desk on my first day at Shopify. I felt like a kid in a candy store:

15" MacBook Pro, Apple Wireless Keyboard, Aeron chair, Apple Magic Mouse, Bag o' Stuff, Apple 27-inch display

Light grey Shopify T-shirt, dark grey Shopify T-shirt, light grey Shopify hoodie, $100 restaurant gift card, $50 Apple Store gift card, Godiva chocolates, Moleskine notebook, neat pen

We want to do good work, and good work needs good tools.

Good work needs a good physical environment, and we’ve got that in spades. Check out our brand-new office. Here’s the reception desk, which is occupied by Laura, our gets-stuff-done-so-we-can-get-stuff-done person:

shopify office 1

We believe that small, agile teams work best, so we’ve broken our space into offices just like the one below, and each team is free to set up and decorate their space as they see fit. They’re not normally this crowded; the photo below is from the party we had on Friday:

shopify office 2

I’m in the developer advocate/evangelism group, and we went with this pop art wall covering in our zone:

shopify office 3

Others on our team have some great illustration talents and put them to good use:

shopify office 3a

Sure, we’ve got your standard meeting rooms (and they’re pretty nice for what they are):

shopify office 4

…but one of them’s equipped with an Xbox and Kinect:

shopify office 11

And then there are little gems like this room:

shopify office 5

shopify office 9

It’s the 8-bit paradise. I spent an afternoon working on API docs in the room, a nice quiet space where you can concentrate, after which you can reward yourself with classic 1980s console action!

shopify office 6

This poster was created by our design team, a very talented bunch:

shopify office 7

We’ve got a fine collection of vintage cartridges:

shopify office 8

Ah, the Atari 2600. It takes me back to my wonderfully misspent youth:

shopify office 10

Why Work at Shopify: The “I Want to Draw the Owl” Reasons


One of the reasons that Shopify is successful is that we’ve worked out some ways of doing things. We’re all about “drawing the owl”, and the way we do things is an in the service of drawing that owl. (Don’t worry, you’ll soon know what “drawing the owl means”.)

Shopifolks – that’s what I like to call people at Shopify – are self-starters. Once given a goal, they use their skills, knowledge and good judgement to do the work necessary to hit that goal. They get stuff done. They’re what Y Combinator’s Paul Graham calls “resourceful”.

I recently wrote about how my team (and pretty much every other team at Shopify) gets things done, but it’s worth repeating:

  • Act like an owner. You don’t "just work here", you own a piece of a company and have a stake in its success. Work as if your livelihood, career and reputation were riding on it, because as an owner, it is! Be entrepreneurial and own your domain: if you have an idea and it lines up with the company’s goals, make that idea happen.
  • Know what to work on and what things to ship. While owners have the freedom to work on and ship whatever they like, they also work in the real world. 80% of what makes the company go is often achieved by doing the most important work first, which typically makes up 20% of the available tasks. Sometimes these tasks can be tedious and feel like drudgery, but if they’re what makes things happen for our customers and their customers, they’ve got to be done, and with the highest priority.
  • Done is better than perfect, or "the best" is the enemy of "the good".Perfectionism is a form of procrastination. It assumes that time is an infinite resource, that other tasks can wait while you add "just one more touch" and that "perfect" is attainable. You have to be able to make the call and say "done" at some point. A good feature that our customers use and enjoy is infinitely better than a perfect one that "will be available soon". As they say at Apple, "Real artists ship".
  • Have high standards. While done is better than perfect, good still remains better than bad.
  • It’s okay to fail; just fail gracefully. The only sure-fire way to not fail is to not do anything. Since we can’t do that and remain in business, never mind take the company to the heights we want to, we have to accept failure as part and parcel of trying. Sometimes we’ll make mistakes, other times we’ll do things right and still our best-laid plans won’t work because of circumstances outside our control. The trick is to learn from failure and make sure our failures aren’t fatal. As our CEO Tobi likes to say: "If I’m not failing every now and again, I’m not trying hard enough."
  • Communicate good news quickly, communicate bad news ever more so. The first part is easy: it takes no effort to tell the team your project is a success. It’s a good thing to do so; good news bolsters the team and success often breeds more success. However, a combination of pride and fear (and in some companies, a "cover your ass" culture) makes it difficult to tell the team that you’re having trouble or that something’s not working out. It’s best to tackle problems as soon as possible, while they’re still small and manageable, and the best way to do this is to communicate bad news as quickly as possible — remember, it’s okay to fail.
  • Understand and respect the makers’ and managers’ schedules. As Paul Graham wrote in his essay, Maker’s Schedule, Manager’s Schedule, makers and managers operate by different schedules. Managers’ days are determined by their appointment calendars, which divide the days into hours and even half-hours, and things like meetings fit into the manager’s schedule easily. Makers, on the other hand, do things in half-day or even full-days blocks, and things like meetings are disruptive. Some of the team operate on a maker’s schedule, other operate on a manager’s schedule, and many of us switch between the two, depending on what day it is and what tasks they have on that day. Know who operates on which schedule (and when), and understand and respect those schedules.
  • Operate lean and mean. We’re made up of multi-talented, capable, autonomous, ambitious go-getters, and that means we don’t have to operate like a big, lumbering beast. Unless the circumstances are unusual, there really should be 2 people maximum per deal or project. Meetings and calls should be kept to 30 minutes or less, not counting brainstorming or design pow-wows. And full-on meetings aren’t always necessary: you should be able to "just pop by" anyone’s office or desk or call them up on Skype.
  • Update often. Because we operate lean, means and independently, communication is vital. Keep your teammates apprised of your progress! 
  • Draw the owl. In the end, that’s what you’re trying to do…

draw the owl

Think You Can Work at Shopify? See Me at Ruby Job Fair.

If Shopify looks like the sort of place where you’d like to work, and if you think you’ve got the skills, enthusiasm and passion to work with us, come see at Ruby Job Fair. I’d be happy to answer all your questions and hook you up!

[ This article also appears in Global Nerdy. ]

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You’ve Got Questions About Startups, Dan Martell has 189 Answers

You’ve Got Questions About Startups, Dan Martell has 189 Answers


Dan Martell has serious startup cred. He founded two companies that got acquired (Spheric in 2008, Flowtown last year), is working on, mentors at 500Startups and GrowLab, is an angel investor and answers questions of the startup helper organization Sprouter and blogs at Maple Butter. If you’re in a startup or thinking about starting or joining one, you’d do well to follow him on Twitter and check in on his writings from time to time.

If you’ve got questions about startups, you’re in luck: Dan has posted 189 answers to the most popular questions from Sprouter on Maple Butter. He answers such questions as:

  • I’ve heard that people need to move to a ‘Valley’ to succeed. Is that true?
  • What % of available time should I put into these: 1. Building Product, 2. Building Metrics/Usage Reports/KPI and 3. Raising Angel Investment?
  • What’s the best way to find a co-founder for your startup?
  • What are 3 things that make a startup team successful?
  • How should I approach an angel investor?
  • What is the best way to approach another startup for a potential partnership?
  • What is your advice for dealing with criticism when starting/launching a new business or coming up with an idea? Should the idea or business be kept secret?
  • How can we reward our top users without money and without appearing too big brotherish?
  • What advice can you give us to avoid the fear of start our own company and not stay working for someone else?
  • What’s the best startup advice you’ve ever received?

Important questions; interesting answers. Dan’s article is worth checking out.

[ This article also appears in Global Nerdy. ]

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Shit Silicon Valley Says

After a wave of “Shit $SOME_SUBCULTURE Says” videos comes one whose lines you might find hauntingly familiar if you work in tech: Shit Silicon Valley Says.

Created by husband-and-wife team Tom Conrad and Kate Imbach, it’s bang-on – I’m guilty of having uttered most of the statements made in the video, including:

  • “I reblogged it and retweeted it.”
  • “I met so-and-so at $SOME_CONFERENCE …or was it Burning Man?”
  • “I miss seasons”, which I said during my stint in San Francisco, back in the days of “The Bubble”, and finally,
  • “How is this different from Facebook?” which I asked the CEO of the worst-run startup I ever worked at.

Watch, enjoy, and cringe slightly if you need to.

This article also appears in the Shopify Technology Blog and The Adventures of Accordion Guy in the 21st Century.

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Coworking Spaces You Should Check Out

Coworking Spaces You Should Check Out


The era of powerful portable computers, mobile phones, the internet and an increasingly globalized economy has made it possible for people to start businesses in their living rooms, kitchen tables, spare bedrooms and home offices, as well as “third places” such as cafes. I myself have done work at all these places; in fact, as I type this, I’m in a friend’s living room (see the photo above for my current setup).

As nice, inexpensive and convenient as it is to work from home and as pleasant as it is to work at a café, there comes a time when you need to work at a place structured a little more like an office. Home comes with all sorts of distractions and can be isolating; cafes also have their downsides, from security (who’s going to watch my laptop while I’m in the bathroom?) to jockeying for the table close to the power outlet to wearing out your welcome from a staff who might see café work as freeloading. At the same time, leasing an office is too expensive for most of us. An increasingly popular solution to this problem is coworking.

With coworking, you work in an environment that physically resembles an office, with desks and chairs, meeting rooms and some shared facilities. The difference is that the space is shared by people or groups who typically aren’t working for the same organization; they’re paying rent on one or more desks that they may or may not use full-time. It gives you considerably more security than a café (you can generally feel safe leaving your laptop on your desk to go to the bathroom or get a coffee), the social interactions you’d get in an office environment, opportunities to collaborate with other people in the coworking space and a more casual feel than a typical corporate workplace. 

Coworking has more of a community focus than superficially similar working approaches like business incubators and executive suites – there tend to be more nonprofit organizations, community-focused businesses and techies in coworking spaces. Just about every coworking space's "About" page on their website talks about the benefits of community, social interactions and just being able to work alongside other human beings being better than working in solitary confinement.

Many coworking spaces are open concept, which makes it possible to rent a single desk on a full- or part-time basis. Some larger coworking spaces offer small private offices for individuals or small groups who need a space of their own (the Shopify office in Toronto, which comprises four people including myself) rents such a private office at Camaraderie Coworking).

The Wikipedia article on coworking states that coworking people tend to participate in events like BarCamp, and having visited eight BarCamps in 2011 as Shopify’s representative on the BarCamp Tour, I am inclined to agree. What appears below is a list of some of the notable coworking spaces in cities where the BarCamp Tour visited, and where we'd love to hold some kind of Shopify event in the future!

Launch Pad (New Orleans)

Located in New Orleans’ arts district, Launch Pad is a coworking space for local entrepreneurs, freelancers and creative types. It offers desks on a part-time and permanent basis, as well as a small number of private office spaces. It plays host to a number of tech events, including monthly programmer meetups for various tools and technologies (Ruby, Python, PHP and .NET) and was one of the places that opened their doors to BarCamp NOLA in July 2011.

The building in which Launch Pad is located – 643 Magazine Street – is home to a number of tech businesses and organizations, many of whom I met at BarCamp NOLA. In talking to them, I found that one thing that bound them together was a sense of a need to rebuild the city and its communities, a theme that pervades post-Katrina post-BP oil spill New Orleans. If you’re a techie, creative or entrepreneur looking for a coworking space in The Big Easy with a strong community focus, you won’t find one that’s friendlier or more community-oriented than Launch Pad.

Here’s a video that explains Launch Pad, starring a few of the friends we met at BarCamp NOLA:

Bucketworks (Milwaukee)

Milwaukee’s Bucketworks was the home of BarCamp Milwaukee in early October 2011. It bills itself as “a health club for your brain” in which they’ve swapped “the weight machine for the computer, the exercise bike for the table saw, and the mirrored aerobics room for the collaborative meetup room.”

Of all the coworking spaces I’ve visited this year, this one was by far the largest. In its two storeys, it boasts over 20 rooms varying in size from cozy private offices to open areas large enough to handle BarCamp Milwaukee’s kick-off session, a rooftop deck and a garage large enough to do small aircraft repair in. It spans 3 buildings and over 25,000 square feet.

The photo above shows the main downstairs room, which functioned as the room for BarCamp's kick-off session as well as a general meeting area. The photo below shows another downstairs room, which proved to be suitable for sessions on robots and 3D printing:

Bucketworks was large enough to get lost in, but also large enough to host nearly a dozen break-out rooms for BarCamp Milwaukee. Here's one of the upstairs rooms -- it's large enough to host a developer meetup or an aerobics class:

That room pales in comparison to the really big one in the back:

If you need a space that isn't so wide-open, you can opt for one of the meeting rooms. This one easily handled a BarCamp session with two dozen attendees and their laptops:

And if your space needs are a little smaller, there are smaller meeting rooms like this one:

Here’s the central upstairs room, which offers access to just about all the other rooms upstairs:

And finally, if you need to get some fresh air, the rooftop deck is easily accessible from the kitchen area:

Bucketworks is an amazing space, and I’d love to lead some kind of Shopify or Ruby app development session there sometime this year. And, of course, catch the next BarCamp Milwaukee!

Independents Hall (Philadelphia)

Mention “coworking” and “Philadelphia” in the same sentence, and someone will bring up Independents Hall, also know more coloquially as “Indy Hall”. A play on the better-known city landmark Independence Hall, it bills itself as a coworking space and community for “designers, developers, writers, artists, entrepreneurs, scientists, educators, small business owners, telecommuters, marketers, videographers, game developers, and more”. It unofficial mantra is “We all know that we're happier and more productive together than alone.”

Located in Old City Philadelphia and very close to the city’s most popular restaurants and bars, Indy Hall is a great place to mix your social and work lives. It’s an open concept workspace covering 4400 square feet and offering 35 desks, each with gigabit ethernet in addition to 802.11n wifi covering the office. They offer amenities such as a conference room, projectors and other A/V equipment you can sign out, a networked laser printer, a lot of whiteboard space and free coffee.

CoCo Minneapolis and St. Paul (Minneapolis/St. Paul)

CoCo -- short for collaborative and coworking space -- runs coworking spaces in both Minneapolis and St. Paul. The Minneapolis coworking space used to be the trading floor of the Minneapolis Grain Exchange and provides 16,000 square feet of space.

According to their site, they offer:

  • Casual and flexible workspaces for freelancers, entrepreneurs and mobile workers available on a membership basis
  • Permanent workspaces for individuals and groups, also available on a membership basis
  • Extraordinary meeting rooms and collaborative settings for rent by the public
  • Event space for conferences, meetups, fundraisers and receptions.
  • Facilitation for strategic planning, ideation and innovation sessions
  • Educational and social events

Here's CoCo's promotional video:

CAMP Coworking (Omaha)

When I went to BarCamp Omaha in early September, I got to meet Omaha's thriving indie and startup community, and many of them sang the praises of Camp Coworking. It's located in Omaha's North Downtown area in a building called The Mastercraft, which houses a number of startups and creative companies, which makes it an excellent location for the small indie or startup looking for a space with the right "vibe".

Collective Agency (Portland)

Portland may not be as big a tech hub as other cities on the West Coast such as San Francisco, San Jose and Seattle, but that doesn't mean there isn't a lot of tech activity going on there. For starters, it plays host to a number of O'Reilly conferences, most notably OSCON, as well as a number of smaller gatherings, which included BarCamp Portland, which took place in mid-May 2011.

One of the hubs of Portland's lively tech/indie/creative community is Collective Agency, Located in downtown Portland and only a hop, skip and a jump away from the Ground Kontrol arcade (it's my main Portland landmark), there've been a lot of good word-of-mouth and Yelp reviews about this place.

In addition to providing collaborative coworking space, they also play host to a number of workgroups of all sorts, ranging from software, research and social entrepreneurship to visual arts, film and theatre.

Bocoup Loft (Boston)

Bocoup is a company that develops web applications, and Bocoup Loft is what they call an "open source hacker space" within their offices. It's close to South Station, which puts it within an easy walk from Boston's Chinatown and therefore one of the hacker food groups.

As a part of a web developer shop, Bocoup Loft is a coworking space specifically aimed at techies and developers, offering "plenty of bandwidth, server space and smart people". They also play host to a number of tech talks, including John Resig's Things You Might Not Know About jQuery and Tim Branyen's Advanced jQuery Templates. As an added bonus, working at Bocoup loft puts you within very close proximity of a number of open source projects and their contributors.

[ This article also appears in Global Nerdy. ]

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Malcom Gladwell’s Take: Steve Jobs, Tweaker

Malcom Gladwell’s Take: Steve Jobs, Tweaker

Photo of Malcolm Gladwell speaking at PopTech 2008. Photo by Kris Krug.Not tweaker as in “amphetamine addict” or “hyperactive person” (like the South Park character Tweek Tweak), but as in “someone who takes something and makes it better.” That’s how Malcom Gladwell sees Steve Jobs in his right-on-the-money essay The Tweaker, which appears in the current issue of the New Yorker. In it, he states that Job’s gift wasn’t for invention, but editorial – or, in other words, tweaking.

“The visionary starts with a clean sheet of paper, and re-imagines the world,” writes Gladwell. “The tweaker inherits things as they are, and has to push and pull them toward some more nearly perfect solution.”

Here’s the key line, which immediately follows: “That is not a lesser task.”

The Tweaker, which could be described as an Apple-esque reduction of the Steve Jobs biogrpahy by Walter Isaacson, is exactly the sort of essay we’ve come to expect from Gladwell. At its heart is an interesting tale, but it’s his trademark touches that make it, from the way he can put together a narrative to the details that make a tale resonate in your mind to the little detours he takes into parallel stories, often culled from history, as a means of underlining his thesis.

In his essay, Gladwell explains Jobs’ genius by way of the industrial revolution and why it took place in Britain and not in nearby and equally-rich France and Germany: Britain had the tweakers – people who took the inventions that defined the age of industry and refactored them, either making them work or work better. They came up with what economists Ralf Meisenzahl and Joel Mokyr (whose article on the industrial revolution and tweakers Gladwell cites) call the “micro inventions necessary to make macro inventions highly productive and remunerative.”

MagSafe power adapter and jack

The MagSafe power connector: a great example of the lengths
to which Apple goes in their tweaking.

Gladwell puts forth the idea that Jobs is a tweaker in the same spirit as those Brits who refined the machinery of the industrial age and kicked it into high gear. Douglas Englebart may have given us the mouse and GUI, Altair the home computer, Audio Highway the MP3 player and IBM the smartphone, but it was Apple under Jobs that tweaked each of these devices to such heights that they became the gold standards.

It’s hard not to write about Steve Jobs’ creations without making some reference to his rival, Bill Gates. While the more hardcore Mac fans and even Jobs himself dismiss Gates as an copycat, Gladwell has a different take. He suggests that they’re two sides of the same coin. Both are tweakers, but one “resisted the romance of perfectionism”. Jobs saw Gates’ current role as philanthropist – something that isn’t all that popular in many corners of the relentlessly libertarian, cyberselfish world of Silicon Valley and apparently eschewed by Jobs  --  as something not requiring imagination, but Gladwell counters with this observation:

It’s true that Gates is now more interested in trying to eradicate malaria than in overseeing the next iteration of Word. But this is not evidence of a lack of imagination. Philanthropy on the scale that Gates practices it represents imagination at its grandest. In contrast, Jobs’s vision, brilliant and perfect as it was, was narrow.

Can a tweaker be an innovator? Dylan Love, in the title of his article in Business Insider says “no”, but I disagree. The Latin root of the word innovate is innovare, meaning “to renew of change”, and the dictionary definition of the word means both “to introduce something new” and to “make changes in anything established”. By tweaking established inventions and in turn redefining – or perhaps I should say tweaking – whole areas of technology, Jobs was most certainly an innovator.

[ This article also appears in Global Nerdy. ]

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