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Form Nutrition's Damian Soong shares how authenticity, holistic values, and consistent content marketing built a loyal customer base for his vegan wellness brand.

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LIVELY built retail resilience by treating stores as community hubs, not just sales channels. See how pop-ups, Nordstrom partnerships, and a customer-first mindset carried the brand through COVID-19.

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Gorjana jewelry brand grew from an apartment startup in 2004 to 19 US retail stores by prioritizing authentic design, intentional growth, and a welcoming in-store experience.

",{"_161":219,"_144":255,"_146":259},{"_161":213,"_214":215,"_216":217,"_218":38},[-5,-5,268,-5,269,270,-5,271,-5,-5,272,-5],"https://cdn.shopify.com/b/shopify-brochure2-assets/f87b329c4f0625ffb36d0c61398db66a.jpg","Resilient Retail - Gorjana","27 Apr 2021","2021-04-27",{"_161":200,"_201":256,"_202":212,"_204":-5,"_205":-5},{"_161":200,"_201":274,"_202":211,"_204":-5,"_205":-5},{"_161":200,"_201":273,"_202":209,"_204":-5,"_205":-5},{"_161":200,"_201":206,"_202":207,"_204":-5,"_205":-5},{"_161":200,"_201":264,"_202":203,"_204":-5,"_205":-5},"[{\"title\":\"Damian Soong of Form Nutrition on Building a Nutrition & Wellness Brand With Purpose\",\"url\":\"blog/form-nutrition\"},{\"title\":\"How Luz Zambrano Built a Sustainable Leather Goods Business\",\"url\":\"blog/casupo-story\"},{\"title\":\"From Culture Shock to Cutting-edge: How Raw Apothecary is Spicing up Mexican DTC\",\"url\":\"blog/resilient-retail-raw-apothecary\"},{\"title\":\"How Kroft Brought its Digital Furniture Brand into Physical Retail\",\"url\":\"blog/kroft\"},{\"title\":\"Building Brands in Different Universes: Shane Vitaly Foran on Marketing to Consumer Archetypes\",\"url\":\"blog/resilient-retail-shane-vitaly-foran\"},{\"title\":\"How This Retailer Turned Challenging Times into a Passion-Driven Business\",\"url\":\"blog/bs-gourmet-nuts-story\"}]","{\"x-default\":\"https://www.shopify.com/blog/resilient-retail-gorjana\",\"en\":\"https://www.shopify.com/blog/resilient-retail-gorjana\",\"en-us\":\"https://www.shopify.com/blog/resilient-retail-gorjana\",\"en-ca\":\"https://www.shopify.com/ca/blog/resilient-retail-gorjana\",\"en-gb\":\"https://www.shopify.com/uk/blog/resilient-retail-gorjana\",\"en-au\":\"https://www.shopify.com/au/blog/resilient-retail-gorjana\",\"en-id\":\"https://www.shopify.com/id/blog/resilient-retail-gorjana\",\"en-nz\":\"https://www.shopify.com/nz/blog/resilient-retail-gorjana\",\"en-za\":\"https://www.shopify.com/za/blog/resilient-retail-gorjana\",\"en-ng\":\"https://www.shopify.com/ng/blog/resilient-retail-gorjana\",\"en-ph\":\"https://www.shopify.com/ph/blog/resilient-retail-gorjana\",\"en-sg\":\"https://www.shopify.com/sg/blog/resilient-retail-gorjana\",\"en-hk\":\"https://www.shopify.com/hk-en/blog/resilient-retail-gorjana\",\"en-ie\":\"https://www.shopify.com/ie/blog/resilient-retail-gorjana\",\"en-my\":\"https://www.shopify.com/my/blog/resilient-retail-gorjana\",\"en-in\":\"https://www.shopify.com/in/blog/resilient-retail-gorjana\"}","https://cdn.shopify.com/s/files/1/0070/7032/articles/Gorjana_header_4eb2841e-be0f-49d7-a593-551d7960d4b4.jpg?v=1782250131",1858,"gid://shopify/Article/564180713506","resilient-retail-allbirds","How Allbirds is Redefining Sustainable DTC by Thinking Global and Acting Local","2021-05-25T16:45:00Z",{"_161":223,"_11":300,"_225":289,"_226":301,"_228":229},[220,221,145,222],"Allbirds' VP of Marketing explains how the sneaker brand balances 100% carbon-neutral operations with locally tailored retail experiences across 22 stores and its DTC roots.","

Allbirds' VP of Marketing explains how the sneaker brand balances 100% carbon-neutral operations with locally tailored retail experiences across 22 stores and its DTC roots.

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Igloo, the 75-year-old cooler brand known to 90% of US households, is building a DTC strategy that boosts retail rather than competes with it. See how CMO Brian Garofalow approaches it.

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eevee's built a Vancouver PEV retail brand on community trust and hands-on education, not fast growth. See how founders turned niche demand into loyal customers.

",{"_161":219,"_144":326,"_146":330},{"_161":213,"_214":215,"_216":217,"_218":38},[-5,-5,339,-5,340,341,-5,342,-5,-5,343,-5],"https://cdn.shopify.com/b/shopify-brochure2-assets/753c6d80adb6c151a175ac0881eadc41.jpg","Resilient Retail - eevee's","13 Jul 2021","2021-07-13",{"_161":200,"_201":327,"_202":212,"_204":-5,"_205":-5},{"_161":200,"_201":345,"_202":211,"_204":-5,"_205":-5},{"_161":200,"_201":344,"_202":209,"_204":-5,"_205":-5},{"_161":200,"_201":206,"_202":207,"_204":-5,"_205":-5},{"_161":200,"_201":335,"_202":203,"_204":-5,"_205":-5},"[{\"title\":\"Eric Bandholz of Beardbrand on Modern Retail\",\"url\":\"blog/beardbrand\"},{\"title\":\"How Kroft Brought its Digital Furniture Brand into Physical Retail\",\"url\":\"blog/kroft\"},{\"title\":\"How Luz Zambrano Built a Sustainable Leather Goods Business\",\"url\":\"blog/casupo-story\"},{\"title\":\"Summer Solace Tallow: How Megan Bre Camp Started Her Successful Skincare Line\",\"url\":\"blog/summer-solace-tallow-story\"},{\"title\":\"Cooking Up Community: An Ethiopian Restaurant Embraces Innovation While Honoring a Decades-old Past\",\"url\":\"blog/resilient-retail-rosalinds\"},{\"title\":\"Kris Cody of Paka on Creating Connection and a Sustainable Future With Alpacas\",\"url\":\"blog/paka-apparel\"}]","{\"x-default\":\"https://www.shopify.com/blog/resilient-retail-eevees\",\"en\":\"https://www.shopify.com/blog/resilient-retail-eevees\",\"en-us\":\"https://www.shopify.com/blog/resilient-retail-eevees\",\"en-ca\":\"https://www.shopify.com/ca/blog/resilient-retail-eevees\",\"en-gb\":\"https://www.shopify.com/uk/blog/resilient-retail-eevees\",\"en-au\":\"https://www.shopify.com/au/blog/resilient-retail-eevees\",\"en-id\":\"https://www.shopify.com/id/blog/resilient-retail-eevees\",\"en-nz\":\"https://www.shopify.com/nz/blog/resilient-retail-eevees\",\"en-za\":\"https://www.shopify.com/za/blog/resilient-retail-eevees\",\"en-ng\":\"https://www.shopify.com/ng/blog/resilient-retail-eevees\",\"en-ph\":\"https://www.shopify.com/ph/blog/resilient-retail-eevees\",\"en-sg\":\"https://www.shopify.com/sg/blog/resilient-retail-eevees\",\"en-hk\":\"https://www.shopify.com/hk-en/blog/resilient-retail-eevees\",\"en-ie\":\"https://www.shopify.com/ie/blog/resilient-retail-eevees\",\"en-my\":\"https://www.shopify.com/my/blog/resilient-retail-eevees\",\"en-in\":\"https://www.shopify.com/in/blog/resilient-retail-eevees\"}","https://cdn.shopify.com/s/files/1/0070/7032/articles/eevee_s_blog_image_8105e08a-39ca-496a-8aa0-e846d9fec4ac.jpg?v=1769204871","gid://shopify/Article/564181139490","resilient-retail-loeffler-randall","How Loeffler Randall Stays True to its Initial Vision After Sixteen Years in Business","2021-07-20T21:58:00Z",{"_161":223,"_11":370,"_225":359,"_226":301,"_228":229},[220,221,145,222],"Loeffler Randall founder Jessie Randall shares how passion, storytelling, and genuine customer connection kept the brand consistent through sixteen years of retail change.","

Loeffler Randall founder Jessie Randall shares how passion, storytelling, and genuine customer connection kept the brand consistent through sixteen years of retail change.

",{"_161":219,"_144":369,"_146":353},{"_161":213,"_214":215,"_216":217,"_218":38},[-5,-5,362,-5,363,364,-5,365,-5,-5,366,-5],"https://cdn.shopify.com/b/shopify-brochure2-assets/58402d7c874bb39e3c0774a2f828c433.jpg","Resilient Retail - Loeffler Randall","20 Jul 2021","2021-07-20",{"_161":200,"_201":350,"_202":212,"_204":-5,"_205":-5},{"_161":200,"_201":368,"_202":211,"_204":-5,"_205":-5},{"_161":200,"_201":367,"_202":209,"_204":-5,"_205":-5},{"_161":200,"_201":206,"_202":207,"_204":-5,"_205":-5},{"_161":200,"_201":358,"_202":203,"_204":-5,"_205":-5},"[{\"title\":\"Damian Soong of Form Nutrition on Building a Nutrition & Wellness Brand With Purpose\",\"url\":\"blog/form-nutrition\"},{\"title\":\"Cooking Up Community: An Ethiopian Restaurant Embraces Innovation While Honoring a Decades-old Past\",\"url\":\"blog/resilient-retail-rosalinds\"},{\"title\":\"How Luz Zambrano Built a Sustainable Leather Goods Business\",\"url\":\"blog/casupo-story\"},{\"title\":\"Pushing Through Setbacks: How Common People Shop Stays Resilient\",\"url\":\"blog/common-people-shop\"},{\"title\":\"Successful Businesses are Built for Communities: The Story of Carlisle Pet Foods\",\"url\":\"blog/carlisle-pet-foods\"},{\"title\":\"From Culture Shock to Cutting-edge: How Raw Apothecary is Spicing up Mexican DTC\",\"url\":\"blog/resilient-retail-raw-apothecary\"},{\"title\":\"Eric Bandholz of Beardbrand on Modern Retail\",\"url\":\"blog/beardbrand\"},{\"title\":\"Summer Solace Tallow: How Megan Bre Camp Started Her Successful Skincare Line\",\"url\":\"blog/summer-solace-tallow-story\"},{\"title\":\"How This Retailer Turned Challenging Times into a Passion-Driven Business\",\"url\":\"blog/bs-gourmet-nuts-story\"}]","{\"x-default\":\"https://www.shopify.com/blog/resilient-retail-loeffler-randall\",\"en\":\"https://www.shopify.com/blog/resilient-retail-loeffler-randall\",\"en-us\":\"https://www.shopify.com/blog/resilient-retail-loeffler-randall\",\"en-ca\":\"https://www.shopify.com/ca/blog/resilient-retail-loeffler-randall\",\"en-gb\":\"https://www.shopify.com/uk/blog/resilient-retail-loeffler-randall\",\"en-au\":\"https://www.shopify.com/au/blog/resilient-retail-loeffler-randall\",\"en-id\":\"https://www.shopify.com/id/blog/resilient-retail-loeffler-randall\",\"en-nz\":\"https://www.shopify.com/nz/blog/resilient-retail-loeffler-randall\",\"en-za\":\"https://www.shopify.com/za/blog/resilient-retail-loeffler-randall\",\"en-ng\":\"https://www.shopify.com/ng/blog/resilient-retail-loeffler-randall\",\"en-ph\":\"https://www.shopify.com/ph/blog/resilient-retail-loeffler-randall\",\"en-sg\":\"https://www.shopify.com/sg/blog/resilient-retail-loeffler-randall\",\"en-hk\":\"https://www.shopify.com/hk-en/blog/resilient-retail-loeffler-randall\",\"en-ie\":\"https://www.shopify.com/ie/blog/resilient-retail-loeffler-randall\",\"en-my\":\"https://www.shopify.com/my/blog/resilient-retail-loeffler-randall\",\"en-in\":\"https://www.shopify.com/in/blog/resilient-retail-loeffler-randall\"}","How Loeffler Randall Stays True to its Initial Vision After 16 Years","https://cdn.shopify.com/s/files/1/0070/7032/articles/Resilient_Retail_-_Loeffler_Randall_f8e665ab-0534-4172-bf45-2d23e50da27f.jpg?v=1769204817","gid://shopify/Article/564181205026","resilient-retail-suitshop","SuitShop: Customer Experience and Product-Market Fit","2021-07-28T20:14:00Z",{"_161":223,"_11":392,"_225":-5,"_226":301,"_228":229},[220,221,145,222],"SuitShop built its suit-buying business around customer demand, growing from an online-only startup into three showrooms plus virtual styling appointments. See how flexibility shaped its product-market fit.","

SuitShop built its suit-buying business around customer demand, growing from an online-only startup into three showrooms plus virtual styling appointments. See how flexibility shaped its product-market fit.

",{"_161":219,"_144":373,"_146":377},{"_161":213,"_214":215,"_216":217,"_218":38},[-5,-5,385,-5,386,387,-5,388,-5,-5,389,-5],"https://cdn.shopify.com/b/shopify-brochure2-assets/3714c294c73691d0aa0df53e24e76c8b.jpg","28 Jul 2021","2021-07-28",{"_161":200,"_201":374,"_202":212,"_204":-5,"_205":-5},{"_161":200,"_201":391,"_202":211,"_204":-5,"_205":-5},{"_161":200,"_201":390,"_202":209,"_204":-5,"_205":-5},{"_161":200,"_201":206,"_202":207,"_204":-5,"_205":-5},{"_161":200,"_201":382,"_202":203,"_204":-5,"_205":-5},"[{\"title\":\"Kris Cody of Paka on Creating Connection and a Sustainable Future With Alpacas\",\"url\":\"blog/paka-apparel\"},{\"title\":\"How This Retailer Turned Challenging Times into a Passion-Driven Business\",\"url\":\"blog/bs-gourmet-nuts-story\"},{\"title\":\"From Culture Shock to Cutting-edge: How Raw Apothecary is Spicing up Mexican DTC\",\"url\":\"blog/resilient-retail-raw-apothecary\"},{\"title\":\"Eric Bandholz of Beardbrand on Modern Retail\",\"url\":\"blog/beardbrand\"},{\"title\":\"Summer Solace Tallow: How Megan Bre Camp Started Her Successful Skincare Line\",\"url\":\"blog/summer-solace-tallow-story\"},{\"title\":\"Successful Businesses are Built for Communities: The Story of Carlisle Pet Foods\",\"url\":\"blog/carlisle-pet-foods\"},{\"title\":\"How LIVELY’s Community Focus Helped Them Stay Resilient During a Pandemic\",\"url\":\"blog/how-lively-stays-resilient\"},{\"title\":\"Diamond in the Rough: How the Hill House Brand Went From Personal Vision to Viral Sensation\",\"url\":\"blog/resilient-retail-hill-house-home\"},{\"title\":\"Cooking Up Community: An Ethiopian Restaurant Embraces Innovation While Honoring a Decades-old Past\",\"url\":\"blog/resilient-retail-rosalinds\"},{\"title\":\"Pushing Through Setbacks: How Common People Shop Stays Resilient\",\"url\":\"blog/common-people-shop\"}]","{\"x-default\":\"https://www.shopify.com/blog/resilient-retail-suitshop\",\"en\":\"https://www.shopify.com/blog/resilient-retail-suitshop\",\"en-us\":\"https://www.shopify.com/blog/resilient-retail-suitshop\",\"en-ca\":\"https://www.shopify.com/ca/blog/resilient-retail-suitshop\",\"en-gb\":\"https://www.shopify.com/uk/blog/resilient-retail-suitshop\",\"en-au\":\"https://www.shopify.com/au/blog/resilient-retail-suitshop\",\"en-id\":\"https://www.shopify.com/id/blog/resilient-retail-suitshop\",\"en-nz\":\"https://www.shopify.com/nz/blog/resilient-retail-suitshop\",\"en-za\":\"https://www.shopify.com/za/blog/resilient-retail-suitshop\",\"en-ng\":\"https://www.shopify.com/ng/blog/resilient-retail-suitshop\",\"en-ph\":\"https://www.shopify.com/ph/blog/resilient-retail-suitshop\",\"en-sg\":\"https://www.shopify.com/sg/blog/resilient-retail-suitshop\",\"en-hk\":\"https://www.shopify.com/hk-en/blog/resilient-retail-suitshop\",\"en-ie\":\"https://www.shopify.com/ie/blog/resilient-retail-suitshop\",\"en-my\":\"https://www.shopify.com/my/blog/resilient-retail-suitshop\",\"en-in\":\"https://www.shopify.com/in/blog/resilient-retail-suitshop\"}","https://cdn.shopify.com/s/files/1/0070/7032/articles/Resilient_Retail_-_SuitShop.jpg?v=1782250140","gid://shopify/Article/564184514594","carlisle-pet-foods","Carlisle Pet Foods: A Community Retail Story","2022-06-13T15:30:00Z",{"_161":223,"_11":417,"_225":405,"_226":418,"_228":419},[416,221,145,222],"Carlisle Pet Foods shows how a small-town pet store built a 42% returning customer rate through community events, customer-driven inventory, and a Shopify-powered loyalty program.","

Carlisle Pet Foods shows how a small-town pet store built a 42% returning customer rate through community events, customer-driven inventory, and a Shopify-powered loyalty program.

",{"_161":219,"_144":395,"_146":399},{"_161":213,"_214":415,"_216":217,"_218":38},[-5,-5,408,-5,409,410,-5,411,-5,-5,412,-5],"https://cdn.shopify.com/b/shopify-brochure2-assets/4fadacd1d013dc5ab00dab19b0183a2c.png","carlisle pet foods","13 Jun 2022","2022-06-13",{"_161":200,"_201":396,"_202":212,"_204":-5,"_205":-5},{"_161":200,"_201":414,"_202":211,"_204":-5,"_205":-5},{"_161":200,"_201":413,"_202":209,"_204":-5,"_205":-5},{"_161":200,"_201":206,"_202":207,"_204":-5,"_205":-5},{"_161":200,"_201":404,"_202":203,"_204":-5,"_205":-5},"[{\"title\":\"How Luz Zambrano Built a Sustainable Leather Goods Business\",\"url\":\"blog/casupo-story\"},{\"title\":\"Eric Bandholz of Beardbrand on Modern Retail\",\"url\":\"blog/beardbrand\"},{\"title\":\"Cooking Up Community: An Ethiopian Restaurant Embraces Innovation While Honoring a Decades-old Past\",\"url\":\"blog/resilient-retail-rosalinds\"},{\"title\":\"Kris Cody of Paka on Creating Connection and a Sustainable Future With 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By entering your email, you agree to receive marketing emails from Shopify. By proceeding, you agree to the Terms and Conditions and Privacy Policy.","popularPostsTitle","popular posts","subscribe.errors.email","Please enter a valid email address.","subscribe.guidesCta.submit","Download now","subscribe.guidesCta.success.heading","Thanks for subscribing.","subscribe.guidesCta.success.subhead","You’ll start receiving free tips and resources soon. In the meantime, start building your store with a free trial of Shopify.","subscribe.guidesCta.success.cta","Get started","subscribe.guidesCta.error","Something went wrong, please try again later!","readMoreLinks.title","Read more","relatedArticle.title","Related article","partnersSignup.service_partner.heading","Grow your business with the Shopify Partner Program","partnersSignup.service_partner.content","Whether you offer marketing, customization, or web design and development services, the Shopify Partner Program will set you up for success. 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By using our website, you agree to our Privacy Policy and our Cookie Policy.","cookiesNotice.rejectAllButtonText","Reject all","countries.ar","Argentina","countries.at","Austria","countries.au","Australia","countries.be","Belgium","countries.bg","Bulgaria","countries.br","Brazil","countries.by","Belarus","countries.ca","Canada","countries.ch","Switzerland","countries.cl","Chile","countries.cn","China","countries.co","Colombia","countries.cz","Czech Republic","countries.dk","Denmark","countries.en","USA","countries.es","Spain","countries.de","Germany","countries.fi","Finland","countries.fr","France","countries.gb","UK","countries.gr","Greece","countries.hk","Hong Kong SAR","countries.hr","Croatia","countries.hu","Hungary","countries.id","Indonesia","countries.ie","Ireland","countries.in","India","countries.it","Italy","countries.jp","Japan","countries.kr","Korea","countries.lt","Lithuania","countries.my","Malaysia","countries.mx","Mexico","countries.ng","Nigeria","countries.nl","Netherlands","countries.no","Norway","countries.nz","New Zealand","countries.pe","Peru","countries.ph","Philippines","countries.pl","Poland","countries.pt","Portugal","countries.ro","Romania","countries.se","Sweden","countries.sg","Singapore","countries.si","Slovenia","countries.sk","Slovakia","countries.th","Thailand","countries.tr","Türkiye","countries.tw","Taiwan","countries.us","countries.vn","Vietnam","countries.za","South Africa","countries.ae","UAE","countries.il","Israel","countries.pk","Pakistan","languages.bg","Bulgarian","languages.cs","Czech","languages.da","Danish","languages.de","German","languages.el","Greek","languages.en","English","languages.es","Spanish","languages.fi","Finnish","languages.fr","French","languages.hi","Hindi","languages.hr","Croatian","languages.hu","Hungarian","languages.id","Indonesian","languages.it","Italian","languages.ja","Japanese","languages.ko","Korean","languages.lt","Lithuanian","languages.ms","Malay","languages.nb","Norwegian Bokmål","languages.nl","Dutch","languages.pl","Polish","languages.pt","Portuguese","languages.pt-PT","Portuguese Portugal","languages.ro","Romanian","languages.ru","Russian","languages.sk","Slovak","languages.sl","Slovenian","languages.sv","Swedish","languages.th","Thai","languages.tr","Turkish","languages.vi","Vietnamese","languages.zh","Chinese","languages.zh-Hans","Chinese Simplified","languages.zh-Hant","Chinese Traditional","downloadApp.androidAlt","Get the Shopify app on Google Play","downloadApp.androidUrl","{{site, url(path: '/install/android')}}","downloadApp.iosAlt","Download the Shopify app on the Apple App Store","downloadApp.iosUrl","{{site, url(path: '/install/mobile')}}","downloadApp.qrCodeAlt","QR code to download from","downloadApp.qrTitle","Scan to install","downloadposApp.androidAlt","Get the Shopify POS Mobile app on Google Play","downloadposApp.androidUrl","https://play.google.com/store/apps/details?id=com.shopify.pos","downloadposApp.iosAlt","Download the Shopify POS Mobile app on the Apple App Store","downloadposApp.iosUrl","https://apps.apple.com/us/app/shopify-point-of-sale-pos/id686830644","downloadposApp.qrCodeAlt","downloadposApp.qrTitle","Scan or click below to install","forms.fields.country.label","Country","forms.fields.country.placeholder","Select one","forms.fields.country.error","Please select a country","globalNav.applyText","Apply for early access","globalNav.applyTextPlain","Apply for access","globalNav.getStarted","globalNav.headerPdfCta","Download document","globalNav.headerPdfCtaLink","https://cdn.shopify.com/static/Shopify-Guide_PDF.pdf","globalNav.homeUrl","{{home}}","globalNav.loginGetStartedText","Log in to get started","globalNav.loginText","Log in","globalNav.signinText","Sign in","globalNav.signupText","globalNav.signupTextStartFree","globalNav.signupTextTryPlus","Try Plus","globalNav.signupTextTryShopify","Try Shopify","globalNav.signupTextFree","Sign up free","globalNav.signupTextPlain","globalNav.searchText","globalNav.searchPlaceholder","globalNav.searchPlaceholderMobile","globalNav.signUpButtonText","globalNav.sharedBottomBar.shopify","Shopify","globalNav.sharedBottomBar.shopifyDesc","Platform for entrepreneurs & SMBs","globalNav.sharedBottomBar.plus","Plus","globalNav.sharedBottomBar.plusDesc","A commerce solution for growing digital brands","globalNav.sharedBottomBar.enterprise","Enterprise","globalNav.sharedBottomBar.enterpriseDesc","Solutions for the world’s largest brands","globalNav.contactSalesText","Talk to sales","showLess","Show less","showMore","Show more","home","learnMore","redirecting","Redirecting...","plans.pricingFaqAnswerWithDiscount","We offer a 25% discount for yearly subscriptions if you choose the Basic, Grow, or Advanced plans. 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By entering your email, you agree to receive marketing emails from Shopify.","signup.testimonialButtonText","Try Shopify free for {{trialLength}} days","signup.freeTrialCtaHtml","Try Shopify for free, and explore all the tools and services you need to start, run, and grow your business.","signup.signupPaidTrialPromo.default_one","signup.signupPaidTrialPromo.default_two","signup.signupPaidTrialPromo.default_few","signup.signupPaidTrialPromo.default_many","signup.signupPaidTrialPromo.default_other","signup.signupPaidTrialPromo.disclaimer","By entering your email, you agree to receive marketing emails from Shopify.","signup.signupPaidTrialPromo.disclaimerNoEmail_one","Don’t have a Shopify store? Start free, then get your first month for {{paidTrialAmount}}.","signup.signupPaidTrialPromo.disclaimerNoEmail_few","Don’t have a Shopify store? 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