Barrel is a digital agency that helps brands navigate, strategize, and implement great customer experiences that deliver business results. Founded in 2006, we've helped clients such as L'Oreal, Stanley Black & Decker, Dr. Jart+, and Sakara with design & technology solutions to deepen their relationships with customers. We are a globally distributed team with headquarters in NYC and are a minority-owned business.
Featured Shopify Plus clients
ServicesBrand Strategy and Brand Identity, Business (Operations, Resources, and Financial) Strategy, Content Strategy and Development, eCommerce (Business, Functional, and Technical) Strategy, Ongoing Website Management, Website UX Design and Development
ServicesBrand Strategy and Brand Identity, Content Strategy and Development, eCommerce (Business, Functional, and Technical) Strategy, Website Audit and Optimization Strategy, Website UX Design
ServicesMigration from Magento, Business (Operations, Resources, and Financial) Strategy, Content Strategy and Development, eCommerce (Business, Functional, and Technical) Strategy, Ongoing Website Management, Systems Integration, Website Audit and Optimization Strategy, Website UX Design and Development
I see the Barrel crew as teammates. They are solution focused when we run into the inevitable bumps in the road and we have a shared focus on the best product. The team immersed themselves in our unique needs and the category. Barrel has a talented and collaborative team with a strong POV.Dave Rule, VP of MarketingAustin Eastciders
Our Barrel account team took the time to listen and learn before recommending an enhanced user experience. Our online business has since doubled, and we continue to hear praise about our customer portal which was one of the most important pieces for us in increasing retentionKatie Marston, CMOOnce Upon a Farm
Barrel is a longtime and trusted partner of Recharge. We are proud to be working alongside them to solve critical challenges for brands around retention and reoccurring commerce.Kevin Kline, Director of Channel/Agency PartnershipsReCharge
Rebuy loves partnering with Barrel to help Shopify merchants increase AOV and revenue. They are efficient and committed to exceeding expectations to help clients stand out and compete with the biggest, fastest-growing brands.Valeria Grande, Agency Partner ManagerRebuy
Tracking Performance with Key Metrics
An ecommerce website can throw off a dizzying array of data, and it’s easy to get caught up with tracking too much.
10 PDP Elements to Increase Conversions
The product page is more than just a place to talk about the product’s details, it is an opportunity.