Sell products directly on Facebook

Use Shopify to create, customize and manage selling your products on Facebook

View of a Facebook Shops page being designed, showing a model wearing small hoop earrings and pendant necklace with one image of a necklace being added and another image of a pair of earrings being added; and an Instagram Story from "Cadette Jewelry", with an image with model wearing earrings and dainty gold chain necklace, with a shopping tag button above the gold earrings on model.

Sync your product catalog

Your Shopify products automatically sync to Facebook and Instagram so you can easily create ads and shoppable posts.

Sell where people shop

Find the right features to market and sell your products in front of Facebook and Instagram shoppers.

Offer one-tap checkout

Give customers the option to check out without ever leaving Facebook or Instagram.

Brands that use Shopify

  • Cee Cee's Closet
  • Nalata Nalata
  • Kirrin Finch
  • Tokyo Bike
  • Meso Goods
  • Coco and Breezy
  • Brooklyn Museum
  • Adore Me

“Shopify has revolutionized our ecommerce store. All our sales channels are integrated in one place, so we can seamlessly sell in all the places our customers are.”

Laura | Kirrin Finch


  • No, you don’t need Shopify to sell on Instagram and Facebook. However, Shopify merchants are able to quickly sync their inventory, customer, and sales data between Facebook, Instagram, and Shopify. You can manage all of your business’s sales across the internet in one place — the Shopify admin.

  • Connect your Shopify and Facebook accounts to sync your product catalog to Facebook and Instagram. Then, find new customers with ad campaigns created using the Facebook Ads Manager. Once you start making sales through your ads and social posts, you’ll be able to manage orders, payments, and returns within Shopify.

  • It’s free to sell your products on Facebook and Instagram with Shopify. These channels are included as part of your Shopify plan.