BigCommerce and Salesforce both provide ecommerce tools for growing your business. However, you’d need to use third-party programs to create a brand presence with either platform. By comparison, Shopify offers free tools to help merchants build a brand image. These include a logo maker, storefront sign maker, video maker, business name generator, and a gift card template to increase brand recognition and loyalty.

When comparing platforms for offline commerce, you’ll learn that BigCommerce and Salesforce require merchants to connect a POS app to sell in person. Meanwhile, Shopify offers a robust POS solution out of the box that makes it seamless to sell in brick-and-mortar and pop-up locations. Eligible merchants in 17 countries around the globe can use Shopify POS to sell both online and offline while tracking their sales from one place.

Instagram, Facebook, Walmart, Amazon, Google, TikTok, Pinterest—Shopify has a growing list of channel integrations and apps to help you extend the reach of your business. The growing size of the Shopify ecosystem compared to BigCommerce and Salesforce makes it an attractive choice for technology partners and developers to prioritize releasing upon.

Unlike BigCommerce, Shopify has a built-in email app that allows you to create, schedule, and track campaigns directly from your Shopify dashboard. With no experience needed, you'll be able to launch campaigns quickly and feel like an expert from day one. Although Salesforce merchants can also run campaigns through the Salesforce Marketing Cloud, the setup process isn't as easy as with Shopify Messaging.

If you’re looking for features that will make running an online store seamless, Shopify is the option to choose rather than BigCommerce and Salesforce. That’s because Shopify has over 6,000 apps (more than 3,000 of which are free) to expand the functionality of your ecommerce store. Options range from apps that help you find trending products to add-ons that help streamline customer service.

Salesforce currently doesn’t offer integrations for selling your products on other websites. Fortunately, BigCommerce and Shopify offer buy buttons that let you sell on other blogs and websites. BigCommerce merchants need to install a buy button application to take advantage, while Shopify just requires you to place an embed code on the site where you want to sell.

Shopify offers a beginner-friendly abandoned cart saver tool with all its plans. Unlike BigCommerce and Salesforce, it doesn’t require you to sign up for an advanced plan to access such a crucial feature.