RETAIL WEBINAR

Unified Commerce: Buzzword or business strategy?

Is “Unified Commerce” just another catchphrase? Join retail industry experts from Shopify and Forrester to separate marketing jargon from genuine solutions.
Abstract image depicting interconnected gears connected by thin lines, representing the concept of unified commerce.

About the event

Hear from industry experts

Learn how some of the foremost retail leaders at Shopify and Forrester think about commerce tech, unification, and customer experience.

Evaluate architecture types

Dive deep into pros and cons of different commerce stack constructions, like monoliths and custom, modular builds.

Future-proof your commerce strategy

Learn how the right architecture creates operational efficiency that fuels sustainable growth and innovation.

Your experts

Sebastien Rankin

Shopify

Sebastien Rankin

Retail Marketing Lead
Eduardo Frias

Shopify

Eduardo Frias

Principal Enterprise Architect
Emily Pfeiffer (Guest Speaker)

Forrester

Emily Pfeiffer

Principal Analyst
(Guest Speaker)

RETAIL WEBINAR

Commerce is connected

Is your tech stack holding you back, or helping you stay ahead of the curve?