Online marketplaces are filled with creative stickers covering all genres and styles. Whether you want to customize your water bottle, personalize your phone case, or easily identify your suitcase at baggage claim, stickers provide an affordable way to transform everyday objects.
If you’re an artist, turning your illustrations into stickers is a straightforward process. And for anyone, starting a sticker shop is an easy, accessible, affordable business idea.
This post covers the basic steps required to make and print stickers. Plus, learn how to sell your stickers online through marketplaces or an online store.
Also, find inspiration from two entrepreneurs who have found success with their own sticker businesses.
Ready to start your business? Create your website today or learn more about Shopify’s tools for selling online and in person.
How to make stickers
- Design your stickers
- Use software to create stickers
- Choose a sticker finish
- Print your stickers
- Cut your stickers
Here are the steps followed by most sticker makers to turn their artwork into high-quality, sellable products:
1. Design your stickers
Sticker design is more than arranging images and text. Your job is to know your audience well enough to understand what images and designs will resonate. For instance, designs for kids might be playful and colorful, whereas something intended for business use might need a sleeker, more professional look.
Since stickers generally come in small sizes, it’s important to keep your designs visually simple. A clear and straightforward design means your message or image can be understood quickly and easily.
Opting for high-contrast colors can help your stickers stand out and grab attention even from a distance. But remember, colors aren’t just aesthetics. They evoke different emotions and reactions, so think about the psychological impact your color choices might have.
For text, choose fonts that are legible and that contrast well with the background. This ensures that your text is easy to read at a glance.
Don’t be afraid to get creative with the shape of your stickers. Moving away from the standard rectangles and circles can make your creation more eye-catching and memorable. For unique sticker shapes, a clear border is essential. This helps printers detect the edges of your design and make complex cuts successfully.
2. Use software to create stickers
Most stickers are made using illustration apps or graphic design software. It helps in laying out images and text, and ensuring that your designs are cut-friendly for machines like Cricut or similar devices.
If you’ve drawn your stickers by hand, you can upload high-resolution scans. Or, you can upload scans of physical artwork to make stickers from your paintings or illustrations.
The most important thing to keep in mind when uploading images is resolution. Uploaded assets should be the same size or larger than sticker dimensions, and a minimum of 300 dpi (dots per inch).
Save your image as a CMYK file to ensure your sticker’s colors are faithfully recreated.
Here are some popular sticker-design software options:
Procreate
Procreate is an illustration program for iOS tablets. Using the tactile Apple Pencil, you can draw, color, and add texture to digital images.
One of Procreate’s most popular features is the ability to upload custom brushes that mimic the look of specific pens, pencils, and other drawing tools. You can also add grain and blemishes to give your stickers a handmade feel.
Once you’re done, it’s simple to save your art in a high-resolution file format and export it for further editing or printing.
Adobe Illustrator
Adobe Illustrator is professional graphic design software. You can create premium stickers and intricate designs using its extensive tools and features.
With Illustrator, you can create vector-based artwork, add text, apply effects, and export your designs in different formats.
For a free, entry-level sticker making tool, try Adobe Express. It has pre-made sticker sheets and templates with editable text, colors, and graphics.
Canva
Canva is a good option for beginners looking to make stickers to sell. Users can choose from a range of customizable templates tailored for making stickers, or start from a blank page. There’s an extensive library of fonts, images, and shapes to create your design.
Canva also offers a sticker printing service, making it easy to get your stickers made.
2. Choose a sticker finish
Your choice of sticker material will affect how your creations look and feel. The printing material you use should also match intended use of your stickers.
For example, stickers designed for car bumpers need a tough, weather-resistant finish, while notebook stickers are usually printed using affordable paper stock.
Your choice of adhesive will play a big role in the quality of your stickers. Negative reviews about stickers quickly peeling off can harm your business’s reputation.
It’s important to find the right balance in stickability to ensure stickers stay in place without causing damage. Use high-tack adhesive when stickers are intended for rough surfaces like wood or plastic, and low-tack adhesive for removable decals.
Read reviews of printing material from sticker manufacturers to ensure adhesive quality.
Here are some of the most common types of sticker finishes and their use cases. It’s a good idea to experiment with different finishes before committing:
Vinyl
Vinyl stickers have a smooth, glossy finish. Vinyl is one of the most popular printing materials for stickers, thanks to its durability and weather resistance.
Compared to paper stickers, vinyl can withstand increased exposure to moisture, making it suitable for stickers on water bottles, lunchboxes, or outdoor items like phone cases.
Matte
Another popular printing option is matte paper. Along with lower costs, matte finishes are known for their ability to showcase fine details. The lack of glare and reflection allows better clarity.
If you are printing stickers on matte paper but want a glossy finish, you can apply a sheet of self-adhering laminate to the matte sticker. This creates shine and provides an extra layer of protection.
Holographic and prismatic
Holographic stickers are made from a material that refracts light to create a shifting rainbow-like effect.
Similarly, prismatic stickers have a multifaceted surface that reflects light in various directions to produce sparkles.
Mirrored
Mirrored stickers have a reflective surface, usually made from a metallic or chrome material. They’re attention-grabbing and unique, making them popular for creative and promotional purposes.
Clear
Clear stickers are made from a transparent material, such as clear vinyl or polyester, providing a seamless appearance when applied to surfaces. They are commonly used for window decals, and items that require washing or exposure to the elements, such as water bottles and outdoor equipment.
3. Print your stickers
There are several types of sticker printing methods. Some people do everything themselves at home using a regular printer and cutting machine. Others send their files to a professional sticker printer. A third option is using a print-on-demand service, which will print your stickers and send them directly to customers.
How to print stickers at home
To print stickers at home, you’ll need adhesive sticker paper. You can find this paper at craft stores, office supply stores, or online retailers. Make sure the paper you choose is compatible with your printer, whether it’s inkjet or laser.
After printing, use a cutting machine like a Cricut or Silhouette to cut around the stickers and create the final product.
Printing at home lets you create custom stickers whenever you need them, without keeping a large inventory. This gives you flexibility to offer more designs in your store.
The downside of running your business from home is that it can take some trial and error to get the printing and cutting process right, consuming time and materials.
Professional sticker printing
Another option is to pay a company to print your stickers for you. Online services like StickerApp, Sticker Mule, and Sticker Giant are popular and generally well reviewed. You also can use local printers that may provide faster service.
After you’ve uploaded your design and selected materials and finish, the company takes care of printing, cutting, and mailing the stickers to you.
This option is especially useful if you have a high volume of orders and don’t have the time or equipment to print them at home. However, keep in mind that you won’t see the final product until it arrives.
Additionally, you’ll need to pay for batches of stickers upfront. The cost per sticker decreases as you order more, so you’ll have to decide whether to order a large quantity at a lower cost per sticker or pay more for a smaller quantity.
If you’re interested in using a printing company, check if it offers a sample pack so you can compare their different sticker types.
Print-on-demand stickers
A third option for printing stickers is using a print-on-demand service. Upload your design to a Shopify app like Printful or Printify and let them take care of the rest, from printing and cutting to sending orders directly to your customer.
Using a print-on-demand service saves you a lot of work, but also means you have less control over the production process. If you choose this option, make sure to order a sample so you can review the finished product before offering it to your customers.
4. Cut your stickers
When it comes to cutting stickers, there are two main methods: die cut and kiss cut.
Die cut
A die-cutting machine uses a blade to cut stickers according to a programmed pathway, set using software. These machines can cut precise shapes out of paper and other materials, cutting both the sticker and its backing.
Die cutting allows stickers to be cut to conform exactly to the shape of your design, whether it’s a simple circle or square, or the delicate leaves of an illustrated plant.
Two of the most popular die-cutting machines for sticker production are the Cricut Maker and the Silhouette Cameo.
Kiss cut
Kiss cutting is a technique where the cut is made through the top sticker layer, but not the paper backing. When the sticker is removed, the backing and border remain intact. This method is often used to create sticker sheets containing multiple designs.
How to sell stickers online
When you’re ready to set up shop, there are a few ways to sell your stickers. You can build an online store to sell stickers directly to customers. Or use a marketplace where customers shop for stickers, like Etsy or Redbubble.
Whichever sales channel you choose, you’ll also need to price your stickers and market them. Here are the steps to follow:
1. Select a platform to sell stickers
You can sell stickers using an online store or by creating an account with a marketplace. Here are some popular sales platforms that make it easy to start selling online:
Shopify
If you want to create a brand to promote your stickers and have the opportunity to expand your product line, the best choice is to start an online store.
With Shopify, it’s simple to choose a business name, create a professional-looking storefront, secure a domain name for your website, and serve customers with a safe and secure checkout.
You can also link your store to sales and marketing channels. For example, you can connect your store to Facebook and Instagram, allowing you to show ads to potential customers and let them shop directly from their favorite app.
Etsy
Etsy is a marketplace for crafters and resellers. It’s one of the most popular places to sell stickers online.
When you sign up for Etsy, you get a basic storefront where you can list your stickers on the platform’s marketplace.
Etsy has stiff competition and fees. There’s a 20¢ fee for each new product listing, and a 6.5% commission fee on sales. When you’re selling stickers that may only cost a few dollars, those fees can cut into your profits.
Etsy also has few customization options, which can make it challenging for your storefront to stand out, so you’ll need to be strategic to make an impact on conversion rate.
Many sticker creators use Shopify and Etsy to sell their stickers across locations and get the benefits of both platforms. Whether you’re using Etsy or Shopify, you’ll need to optimize your product descriptions and product photography so that people searching for stickers can find you.
Sticker marketplaces
Websites like Redbubble and Society6 handle the printing and shipping of stickers whenever a customer places an order. It’s a hassle-free way to sell sticker designs without much admin work.
The downside is that you have limited control over the production process. This may make sense if you’re creating stickers to sell them as a side hustle, but the potential for profit is also lower.
Because the website takes care of production and shipping, you only receive a fraction of the sale price, which means your profit per sticker may be cents rather than dollars.
Print-on-demand marketplaces can be a good way to test your stickers to see if they generate interest. When you’re ready to start a full business, you can build your own website.
Many sticker creators use multiple sales channels to reach as many customers as possible. With Shopify, you can connect your online store to marketplaces to sell across channels from one place.
2. Price your stickers
It can be challenging to put a price on your art, but finding a profitable price for your stickers is a necessary step.
Stickers sold online typically range from $2 to $7, but can be sold at higher prices for larger or more complex designs. It’s a good idea to look at other sticker shops to compare their prices with your own and get a general idea of competitor pricing.
Remember to factor in all business costs, including the cost of materials, labor, and packaging to ensure a strong profit margin.
Also, consider your experience and artistic talent. If you’re new to selling stickers, you might want to sell them at a discount while your reputation grows.
3. Market your stickers
To get your stickers noticed by your target audience, you’ll need to market them effectively.
Social media platforms like Instagram, Facebook, and TikTok likely will be your first port of call for showcasing your sticker designs.
Here are some simple social media marketing strategies to consider:
- Post eye-catching content that references your products.
- Engage with your followers through likes and replies.
- Use paid ads to increase your account’s visibility.
- Partner with popular influencers who have an audience that aligns with your target market.
- Organize giveaways and encourage participants to tag their friends for a chance to win.
- Team up with other artists and businesses to create joint sticker packs and promote each other’s products.
4. Ship your stickers
One of the best things about selling stickers is the ease of shipping. For an average order, all you’ll need is a stamp—which also keeps costs low for customers.
To ensure your stickers arrive in good condition, use rigid mailers or envelopes with sturdy cardstock inside. Some sellers add a Do Not Bend sticker on the envelope for added protection.
Sticker shops are known for creating fun packaging that makes receiving your order feel like getting a heartfelt gift. It’s common to include a short, handwritten thank you card or a branded sticker with each order.
Some sellers also get creative with packaging, using materials like branded tissue paper. But remember to keep your overhead costs in check. There’s no point in beautiful packaging that eats up your profits.
Finding sticker inspiration
Figuring out what your stickers should look like can be a challenge. With countless possibilities, your first task is to narrow down a brand and style, so that your designs have a recognizable identity and personality.
Find your sticker style by diving into:
- Hobbies and interests. Use your knowledge of sports, animals, or music to create detailed designs that will satisfy fans.
- Artistic styles. Explore minimalistic, hand-drawn, or retro stickers to find inspiration for your own designs.
- Niches. Identify niche markets that are passionate about their cause, like gamers, gardeners or dog owners.
Learn from successful sticker sellers
With so many sticker creators, finding a unique idea is a must. Here’s how two entrepreneurs succeeded in selling stickers.
Milkteanco
Ilona Lin found inspiration for her sticker and stationery brand, Milkteanco, in her cat, Milkie. Initially, she created a cute cartoon version of him to apply to stickers and other small items. Later, she remixed her design into a range of decals and branded products.
Created by Christine
Christine Lee is the owner of Created by Christine. She chose to create stickers full of positive vibes and inspirational quotes. Christine found inspiration from her day job as a first grade teacher, and counts many educators among her customers.
“Positivity is a big thing about me, and it’s like my center of gravity in my classroom. So I’m always pulling out positive quotes,” she says.
How do they sell their stickers?
Both Christine and Ilona started with Etsy before growing their sales by opening additional Shopify stores.
“Etsy would be an option to start for beginners who are maybe having a small amount of listings, or are just kind of feeling it out,” says Christine.
Both creators take different approaches to making custom vinyl stickers. Ilona tried outsourcing production to a printer and supplier, but didn’t like having less control over quality.
Christine, on the other hand, started her business by printing at home, but now uses a variety of third-party printers to print large quantities of stickers.
“In the beginning, when I received an order, I could just make it,” she says. “The business grew over time, and it was getting a little bit hard to manage all that, so I slowly made the transition.”
Ilona packages all her orders with custom wrapping and extra stickers. This makes her deliveries memorable and special, but she also orders supplies in bulk to keep costs down. She keeps a budget sheet to make sure she’s not overspending.
To find inspiration and understand your competitors, be sure to browse as many competitor websites as possible. But be careful to never copy someone else’s work.
Sticker business trends
Like every ecommerce market, the sticker business is impacted by trends. Some of the current trends in the sticker market to help you stay ahead of the curve:
- Fleet stickers, applied to the sides of vehicles to advertise a brand, are growing in popularity.
- Consumers say they are more likely to remember a brand if they receive a sticker.
- Millennials often view stickers as brand testimonials and a form of word-of-mouth marketing.
- The sticker machine industry is expected to grow at an annual rate of 7.5% until 2032.
- Stickers with foil elements are perceived as more valuable by consumers.
Make your brand sticky
Stickers can help you celebrate a passion, tell your story, or promote your business. Whatever your stickers look like, try to develop a distinctive style. Create products with a strong visual identity, make your brand recognizable, then open an online store that will stick in people’s minds.
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Making and selling stickers FAQ
What are common sticker design challenges?
Common sticker design challenges include coming up with unique and appealing illustrations, creating stickers that resonate with your target audience, and ensuring manufacturing materials are high quality.
How do I make stickers with a Cricut?
- Print your sticker designs on sticker paper using a regular printer.
- Use the Cricut design software to import your designs and define the cut lines for your stickers.
- Load the sticker paper onto the Cricut cutting mat and insert it into the machine.
- Follow the instructions on the Cricut software to cut out the individual sticker shapes.
- Once the cutting is complete, carefully remove the stickers from the cutting mat.
How do I make vinyl stickers?
To make vinyl stickers, you will need adhesive vinyl sheets, a cutting machine like a Cricut or a Silhouette, and transfer tape.
How do I make stickers at home?
To make stickers at home:
- Design your stickers using graphic design software, or find printable sticker designs online.
- Print your designs on sticker paper using a color printer. Make sure to use sticker paper suitable for your printer.
- Cut out the individual sticker shapes using scissors, a craft knife, or a cutting machine like a Cricut or a Silhouette.
