Start your own shop like Unnecessary Inventions

Shopify makes it easy to create your own business and start selling today.

Unnecessary Inventions poses for the camera

Do it your way, build a store that feels like yours.

Customizable themes—no coding required

Choose from over 70 store templates built for shopping. The look and feel of your store is up to you, customize its layout, content and colors with easy-to-use design tools.

Run your store from your phone

Add products, edit your store, launch marketing campaigns, view sales reports—all from your couch or during your commute with the Shopify app for iOS and Android.

Sell on social

Start selling wherever you'd like, on TikTok, Instagram, Facebook, Google, email, or in-person. Shopify comes with tools and integrations to help you find new customers—wherever they are.

Getting started is simple

1. Set up your store

Create your own online store without coding or design skills. Choose from over 70 professional templates and customize every detail to fit your brand.

2. Add products

Upload photos, write descriptions, and set the prices for your products. There is no limit to the number of products or variations you can add.

3. Share with your customers

Advertise and sell on Tiktok, Instagram and Facebook with Shopify's seamless social media integrations. Use SEO and email marketing to grow your business even bigger.

4. Sell, pack, and ship!

Make a sale and let your customers checkout with ease. Then it's time to pack your orders and ship them out to your customers. Shopify helps you fulfil orders with a few clicks.

When I was looking to launch my own merch collection, it was a no-brainer to launch it on Shopify.

Matt Benedetto, Unnecessary Inventions

Try Shopify for free

Explore all the tools and services you need to start, run, and grow your business.