Now you can enter a topic, choose the tone, and generate long-form blog content that drives traffic to your store in seconds with Shopify Magic.

Find the help you need in the Shopify Help Center with our new AI-driven assistant. Get answers to questions, find the information you're looking for, and get back to running your business.

Make more confident decisions about the apps you choose by reading concise, relevant summaries distilled by AI from hundreds of customer reviews.

From your header to your footer, build your store even faster using Shopify Magic in the Online Store editor. Choose the tone, input key talking points, and generate compelling descriptions in seconds, now supported in 8 languages and on mobile.

Shopify Magic suggests personalized instant answers for your store’s Inbox chat. Review and publish FAQs that are generated for your business based on previous chats, your store’s policies, and data to help drive sales.

Apps can now suggest and correct a buyer’s address to ensure the order can be properly delivered, using the new Apply Shipping Address Update API. Exclusive to Shopify Plus.

Developers can now preview the one-page checkout, thank you page, and new customer account pages directly in the checkout editor. Exclusive to Shopify Plus.

Merge and expand cart line items in checkout, and build custom product bundle offerings with the Cart Transform Function, now in full release. Exclusive to Shopify Plus.

Find out how Stellar Eats uses one-page checkout to help their customers easily complete their orders and drive conversion.

Build the unique checkout your business needs. Choose from a growing selection of loyalty, product offer, and discount apps in the Shopify App Store to customize your checkout experience. Exclusive to Shopify Plus.

Design a unique look and feel for your checkout with the Checkout Branding API, now supporting custom fonts. Exclusive to Shopify Plus.

Apps can now upsell subscriptions or offer pre-orders for out-of-stock items during checkout with checkout extensions. Exclusive to Shopify Plus.

Shop Pay lifts conversion by up to 50% compared to guest checkout, and outpaces other accelerated checkouts by at least 10%.

Build apps that customize delivery options like pickup dates, times, and instructions with ready-made UI components and new extension points. Exclusive to Shopify Plus.

You can now build and deploy custom apps with server-side validation logic for cart and checkout to uphold business rules with a new Shopify Function API. Exclusive to Shopify Plus.

Now when you use B2B on Shopify and Shopify Markets, you can adapt your store design with context-specific pages for wholesale and international customers—right from the Online Store editor—and manage it all from a single store.

With the latest version of our free themes, you can create and edit color schemes, and quickly apply them across your store’s sections to make them stand out.

Retailers in Australia can now accept all EFTPOS payments, including EFTPOS-only debit cards, with Shopify POS. We’re also offering new lower in-person debit rates.

Now you can filter products by metafields in the admin to more easily find the products you're working on.

We’ve added more ways to combine discounts, including support for order and product discount stacking on the same order, and combining multiple order discounts on the same order.

Eliminate delivery costs, drive more traffic to your retail stores, and give your customers more flexibility—regardless of how the order was placed.

Boost sales in store with flexible buy now, pay later options in Shopify POS.

Build personalized and seamless user experiences with authenticated buyer-scoped data and new passwordless login for headless stores. Currently in developer preview.

With app versions, you can now deploy your extensions together in a single package through the CLI, providing an end-to-end CI/CD workflow.

We're introducing a new approach to App Bridge. It's built on top of web components and APIs, so you get a more familiar development environment and the flexibility to use App Bridge in your preferred stack.

If you’re only building a custom app to create extensions for Functions or checkout, you no longer need to provide a web app, and Shopify hosts the extensions for you. Now you can also install the same custom app on multiple stores within a Shopify Plus organization.

Now you can build Flow actions that return data during execution for use in subsequent steps as input variables. Chain data together to create lookup tasks, exception handling workflows, and other powerful automations.

Adding custom data is now even faster with improved metafield GraphQL execution times in the Admin API.

Instead of manually setting up Flow actions and triggers from the Partner Dashboard, now you can build them from your app's configuration files and manage their deployment via the CLI.

With configuration as code, you can now use the shopify.app.toml file in your app’s root directory to manage all of your app configurations, enabling a streamlined, CLI-first workflow for more easily defining, testing, and collaborating on app configurations. Create multiple configuration files and quickly switch between environments while building your app.

New partner accounts come with a pre-populated development store, giving you instant access to robust sample data, so you can start hacking and testing quickly. If you have an existing partner account, you can optionally choose the pre-populated data set when creating a new development store. We've also updated our structured tutorials to a two-column layout for an improved learning experience.

Only paying for new customers and the low channel maintenance attracted KITSCH to use Shop Cash offers.

With the latest Shop Minis SDK updates, now you can extend your Shopify app’s reach in the Shop app, and get easier access to the SDK.

Discover how Laurie Ellen's cookie business used Shopify Marketing Tools to grow their subscriber list by 22% and convert more customers.

View all your segments in one place, and build segments using new filters to sort by who has viewed a product or collection, upcoming anniversaries like birthdays, and how often a customer purchases a product.

Tag products in YouTube Shorts and videos to trigger a shopping button, drop products via livestream, share promos, and dive deeper into performance metrics.

In addition to having forms as popovers, now you can embed forms into a page, have multiple forms on your store at once, and customize how and when your form teaser shows up. Use forms to capture additional information like birthdays, phone numbers, or custom metafields.

With new high-volume pricing, the ability to import and code raw HTML emails, and custom templates for faster campaign creation in the future, Shopify Email continues to support your marketing as you scale.

With search in Shopify Inbox, now you can easily find conversations and re-engage with customers.

Nurture customer relationships with new templates for a welcome series or post-purchase thank you email. You can also automate SMS, web push, and email marketing efforts with integrated apps like AfterShip, PushOwl, and Seguno, and new templates highlighting each one.

Businesses and partners can now get a better view into each stage of the purchasing journey with new pixel events. We’ve also added customer details, like name and address entered at checkout, to help build richer customer profiles and deliver more personalized buying experiences.

Upgrade to Google Analytics 4 in the Google & YouTube app for enhanced, real-time, multi-channel data measurement and privacy settings that give you transparency and control over how data is used.

Now Shopify Collabs tracks affiliate links for stores using Hydrogen, so you can work with influencers to drive sales. Exclusive to Shopify Plus.

Now you have the option to send yourself a copy of order-related transactional emails from the orders timeline. Keep a record of correspondences, and provide even better customer service.

Now business customers can use a previously stored credit card on draft orders at checkout or when paying an invoice. Exclusive to Shopify Plus.

Find out how Drake Related uses Shopify Collective to discover and source unique products from Shopify brands without the up-front hassle of managing, storing, and shipping inventory.

Using Shopify Forms, add an account request form to your store for prospective business customers. Approved customers will automatically have their submitted information moved to a new company profile, so they can start buying right away. Exclusive to Shopify Plus.

Shopify Flow now does more for B2B with support for companies and company locations, letting you effortlessly assign terms, send invoices, and more. Exclusive to Shopify Plus.

Capture PO numbers on orders and at checkout, which are then visible in the admin, within customer accounts, and on the Orders API. Exclusive to Shopify Plus.

Without touching any code, you can now migrate your wholesale customers and their historical orders from your existing store to B2B on Shopify. If you're using the Shopify Plus Wholesale Channel, you can also convert your price lists to catalogs. Exclusive to Shopify Plus.

Easily implement quantity price breaks to get business customers buying in larger quantities. Exclusive to Shopify Plus.

Show customers a list of product variants, so they can easily order sizes, colors, and more, all from one section of your product pages. Exclusive to Shopify Plus.

The Catalogs API lets you set rules that contextually determine product availability and pricing. You can also enhance order tracking with the PO number field, now available in the Order and Draft Order APIs. Exclusive to Shopify Plus.

Now, business customers can conveniently pay for their orders and invoices with PayPal, and you can easily reconcile payments in the admin. Exclusive to Shopify Plus.

Seamlessly pay your suppliers, vendors, rent, utilities, and more—even if they're across borders—with Bill Pay in the admin. Currently available to businesses in the United States.

File your US sales taxes more accurately in less time with our enhanced US sales tax report. Shopify Tax breaks down your data to the state-, county-, and local-level, letting you access the details you need with less effort.

Meet customer expectations and accounting standards with our new payment setting that lets you automatically capture payment only when the order is fulfilled, rather than at time of checkout.

Shopify Shipping rates with DHL Express have been reduced by 13.25%, saving businesses in the United States up to 80% on international shipments worldwide.

Now you can view the delivery status for each order from the orders page, making it easy to follow up on delayed or failed deliveries. You can also search orders by delivery status, product name, or SKU for easier order management.

Streamline fulfillment operations, reduce shipping costs, and get products to customers faster with smart order routing. Now businesses with multiple fulfillment locations can automatically prioritize where orders get fulfilled, based on a set of rules.

Learn how Element Brooklyn uses smart order routing to save an extra $1.14 per order on shipping costs, reduce delivery time by 1.2 days, and use next-day shipping for 94% of their orders.

Now available in developer preview, use the Order Routing API to write custom rules that determine how best to fulfill and ship orders, then use our admin panel to add, rank, or remove them.

Now you can set up return rules to let customers know about ineligible items and fees before they request a return for a better customer experience.

Get a higher degree of customization over your fulfillment and delivery strategies by configuring constraints like which products get fulfilled together from the same location with this API.

Discover how Snarky Tea uses Shopify to fulfill and ship over 500 orders a day, while saving up to $25,000 per month with discounted USPS labels from Shopify Shipping.

Make your data analysis more holistic using Python code blocks to bring data from other services into ShopifyQL Notebooks. Retrieve data, combine, and visualize it using powerful data libraries. Exclusive to Shopify Plus

Businesses on the Shopify Advanced plan can continue to grow their tech stacks with a 2X increase in Admin API rate limits.

Access support to run your business on Shopify in the language you prefer with updates to our multilingual capabilities. We're now answering questions in French, Spanish, and German at any time of day, expanding soon to include even more.