Elevate your commerce business with 100+ foundational product updates from Shopify

Product merchandising

Powering more complex products and attributes

We’ve improved how all products, even the most complex, are listed and discovered on Shopify with the largest update to our product model in over a decade. From a new app for merchandising products that come in multiple colors and styles, to a new product taxonomy, and more.

Product merchandising

Shopify Combined Listings

Products that come in multiple colors or styles can all be merchandised from a single parent listing, each variation with its own description, media gallery, and URL with the Combined Listings app. Exclusive to Shopify Plus.

A category card showing category metafields classifying a product. The categories include: activity, color, target gender, and material. A variants card sits behind the category card showing three different color variants.

Product merchandising

Rich attributes for each product category

Our updated taxonomy maps each standard product category to a rich set of associated attributes, making it easier to create, classify, and organize products, and automatically generate variants.

Product merchandising

APIs supporting up to 2,000 variants per product

We’ve released new product APIs to unlock up to 2,000 variants per product to better support more complex catalogs. Available in developer preview, and to select businesses in 2024.

Shopify Subscriptions

Shopify Subscriptions app now in full release

A UI window shows a coffee roaster selling bags of coffee on a subscription basis. The pricing shows a savings of 10% by signing up for weekly delivery and 5% for monthly delivery. Bags of coffee float in the background.

Increase customer lifetime value and predictable revenue by offering your products as subscriptions with our new, free subscriptions app. Easily set up and manage subscriptions directly from Shopify admin, and give your customers the flexibility to modify or skip subscription orders directly from their account.

A product image of tools used for making coffee and tea while out in the wilderness. Including a travel mug, coffee beans, utensils, a moka pot, a kettle, a travel bag, and a thermos. A product UI tag on top reads "12pc Après Surf Warm-up Bundle" with an icon for Shopify Bundles app on the left.

Shopify Bundles

Bundles of up to 30 products

We've increased the maximum number of products you can offer in a bundle from 10 to 30. Merchants who use Shopify Scripts can now also use Shopify's bundle offering to increase their average order value.

A UI window shows options for discount codes. With two discount codes displayed.

Draft orders

Draft orders support discounts and metafields

Drive more sales with support for discount codes, automatic discounts, and the ability to combine discounts in draft orders. Metafields from your draft orders will now also carry over to completed orders.

A checkout window showing a checkout with a BOGO40 discount and free shipping applied to the order, a total savings off $55.00.


New types of discounts to entice buyers

Drive higher conversion with new types of discounts, including free automatic shipping and a fixed amount off of Buy X get Y promotions. Buyers will also see exactly how much they’ve saved right in the cart view.

Shopify Checkout

Extend the world's best checkout with more APIs and features

Checkout Extensibility is the new way to customize the highest-converting checkout on the internet. It’s now even more powerful with 14 new APIs and UI components, and is also supported on the thank you and order status pages. Exclusive to Shopify Plus.

Upgrade from checkout.liquid now, get started with your personalized customizations report.

Shopify Checkout

New one-page design that makes checkout faster

Our new, streamlined one-page checkout reduces buyer completion times by 4 seconds, while our infrastructure improvements have accelerated checkout loading speeds by up to 95%.

Many app icons.

Shopify App Store

90+ new apps to elevate your checkout experience

Customize your checkout with 90+ apps added to our world-class ecosystem of 400+ apps since the Summer ’23 Edition. Unlock features like upsells, loyalty programs, post-purchase surveys, conversion tracking, and custom content.

An iOS app icon for a custom branded app called “ZRO Chill” and a mobile phone displaying a customized Shopify checkout.

Shopify Checkout

Bring your customized checkout to your mobile app with Checkout Sheet Kit

Enable the world's highest converting, customizable checkout in your mobile app with Checkout Sheet Kit. Available for iOS/Swift, Android, and React Native.

A product page selling a chrome puffer jacket with an overlay showing get it now, pay later. With financing options for three types of payment terms over different lengths of time with different interest rates.

Shop Pay

Estimated loan amounts on product pages

Boost conversion with the new Shop Pay Installments Purchasing Power feature. Customers can see their estimated loan amounts directly from the product page, and complete their purchase with more confidence.

A product page for an Everyone Utility Barrel pant, with a checkout UI showing a CTA to "Pay now".

Shop Pay

Supercharge any enterprise checkout with Shop Pay

Shop Pay, the internet's top-performing digital wallet, now integrates with any checkout. Enterprise brands who aren't on Shopify, like Everlane, use Shop Pay on their own checkout to reach new customers and increase conversion.

Storefront performance

New web performance dashboard

Track and optimize your storefront performance with trusted insights across three Core Web Vitals, with our new web performance dashboard. Over the past year, our infrastructure is 35% faster and we have expanded our global points of presence.

Shopify POS

Upgrade your in-store checkout with the new POS Terminal

Sell reliably at the counter

Accept tap, chip, and swipe payments and power your busiest sales days with solid Wi-Fi and Ethernet connectivity, backed by Shopify's 99.9% platform uptime.

Match your display to your brand

Keep your brand front and center with a full-featured display that supports custom images or logos.

Easily capture customer emails

Offer one-tap digital receipts, and easily collect emails and marketing opt-ins by tapping into Shop Pay’s extensive buyer network.

A POS smartgrid is configured specifically for the Aspen Grove retail location

Shopify POS

New smart grid editor in the admin

Reduce setup time using the new smart grid editor in admin, where you can configure and assign smart grid layouts on a per-location basis.

Shopify POS

Easier fulfillment from retail locations

It’s now easier for retail staff to fulfill online orders with fulfillment tasks directly in the POS. They can also pick, pack, and ship orders with help from the new Ship from Store feature and index menu in Orders.

B2B on Shopify

Empower your sales reps with new permissions for B2B orders

With our new staff permissions, you can restrict access so your sales reps can only place orders and view customer information for their own accounts. Define access levels for sales managers and sales reps using roles within staff permissions. Exclusive to Shopify Plus.

A look at Trade, the new B2B Shopify theme

B2B on Shopify

Trade, our new theme optimized for B2B

Accelerate store setup with an out-of-the-box theme designed for wholesale businesses. Enable customers to easily place bulk orders using our all-new quick order features, while customizing Trade to meet your business needs.

A Hydrogen label sits in front of a code window, and a beautiful storefront homepage

B2B on Shopify

Go headless with B2B

Build unique experiences and use your preferred tech stack with headless B2B storefronts. Enable B2B checkouts, and access personalized products and prices using the Storefront API, Customer Accounts API, and developer tools. Exclusive to Shopify Plus and available in developer preview.

A checkout page showcasing a 10% discount applied for a B2B order over $1000

B2B on Shopify

Custom promotional discounts for B2B

Create promotional discounts just for your B2B customers using third-party or custom apps powered by Shopify Functions. Additional discounts can be applied on top of the customer-specific wholesale prices you’ve assigned in Catalogs. Exclusive to Shopify Plus.

A product search page with results for search query of 'Cold weather', and retail price filters applied

Shopify Collective

Better filters and supplier details for discovering new products

Expand your product assortment with access to thousands of brands. Narrow your search with filters for retail price, category, margins, and free shipping. Then assess quality with verified product ratings.

A timeline showing milestones of order placed, order fulfilled, payout, and order archived

Shopify Collective

New timelines to track orders on Shopify Collective

Easily track a Shopify Collective order on a clear supplier timeline. Know when orders are paid, when funds are transferred, when it’s time to fulfill, and if a cancellation is requested.

Faire Wholesale

Faire: Sell Wholesale, a new sales channel for Shopify merchants

We've partnered with Faire, the leading online wholesale marketplace, to help brands reach new B2B customers. Install the Faire: Sell Wholesale app, sync your products, and effortlessly connect with a vast network of retailers.

Information for two different ebay inventory locations

Shopify Marketplace Connect

Select inventory locations for each regional marketplace

Improve inventory accuracy by syncing inventory levels in real time from the location where your orders are fulfilled for each product or regional marketplace, such as Amazon France, Amazon Canada, Walmart US, eBay Japan, and more.

Shopify Markets Pro

Simplify international selling with Markets Pro now available in the US

Sales analytics for 5 different international markets for same chrome puffer jacket product

Shopify Markets Pro is now available to all businesses in the US. With built-in operational features, all the localization tools of Shopify Markets, even more automation, and a merchant of record service to alleviate complexity, Markets Pro makes it possible to successfully scale your global business.

Two windows comparing DHL shipping options

Shopify Markets Pro

DHL eCommerce with USPS first mile

We’ve added new standard options with DHL eCommerce (inclusive of USPS first mile) including delivered duty paid (DDP) shipping labels, and no order minimums.

Performance analytics for the Australian market

Shopify Markets

Filter by market in analytics

You can now filter the reports that appear in Analytics by markets. You can also access market-specific reports from the markets page in your settings.

Shopify Audiences

Stronger retargeting and benchmarks for your ads

Retarget twice as many potential buyers

We've introduced smarter algorithms that maximize performance on the top ad platforms. Most merchants at least double the size of their retargeting audiences with improved custom Retargeting Boost lists in V2.2. Exclusive to Shopify Plus.

New benchmarks for measuring performance

Compare your ad performance to similar stores or industry groupings in Shopify Audiences. Explore key metrics and separate seasonal trends from campaign performance with historical data.

Shopify Collabs

Intuitive filters and search for recruiting creators

More easily discover creators across social platforms, with new location and audience filters and search options. Find creators with in-network tags, or quickly review applicants, saved profiles, and pending invites.

A window shows the scheduled and paid commissions, and total sales, for three creators

Shopify Collabs

Pay commissions automatically with Shopify Billing

Save time paying creators by processing commissions through Shopify Billing. Automatic payments reliably monitors, tracks, and removes commissions earned for refunded orders.

A window shows the performance, offers, and social media for an active collaborator

Shopify Collabs

Consolidated creator profiles

Learn about a creator’s social media stats, invite them to promote your brand, and view your collaboration history—including current affiliate offers and sales—in one consolidated profile.


Attract new customers across more channels with Shop Campaigns

Shop Cash offers is now Shop Campaigns

Shop Campaigns is expanding. Attract buyers on the Shop app, the web, and soon, Meta and Google. Keep driving orders on Shop at a fixed cost per acquisition.

New estimates and analytics to scale campaigns

Get real-time estimates for new customers, sales, and return on spend, and understand and improve campaigns with expanded analytics.

Shop Campaigns drives up to 24% new customer growth

Brands like Olukai, Caraway, and Thrive Causemetics drive growth with Shop Campaigns . It’s helped brands acquire over 1M new customers.

A 10% discount is offered to a user for providing their email


Increase order conversion using lead capture with Shop

Boost order conversion when you let 100M+ customers with Shop accounts sign in on your lead capture form, automatically applying their discount and helping them speed through checkout.

Integrated Reviews

Display reviews across more surfaces

New review partners and surfaces

Sync ratings and reviews across more surfaces like the online store, Shop app, and Shopify Collective using Yotpo, Loox,, Okendo, and

Replies to reviews in Shop now sync across channels

Now the replies you write to reviews seamlessly sync everywhere, with improvements to data management powered by metaobjects.

Verified by Shop badge in your online store

Shop-generated reviews in your online store now include a Verified by Shop badge to build trust with customers.

Marketing analytics window with logos for Google, MailChimp, Pinterest, Snapchat, TikTok and others

Marketing integrations

Sync customer data from 3P marketing channels

Understand your marketing ROI with more insights across channels. Pull customer events from Klaviyo, Mailchimp, Seguno, and Pinterest. Plus, you'll soon be able to surface ad cost and impression data from Google, Pinterest, Snapchat, and TikTok.

Shopify Magic

Transform your product photography with AI

Create professional product photos with new AI-enabled image editing features. Instantly generate, match, or remove the background of your existing images using just a few clicks or keywords. No design skills needed. Available in early 2024.

A chat window conversation between Sidekick and a merchant asking a question about customers who made purchases within the last 60 days.

Shopify Magic

Building the best Sidekick for your business

Imagine having a Shopify expert always in your corner. Sidekick will act as your personal, deeply-competent, incredibly-intelligent advisor guiding you with skilled and tailored advice. So you can achieve more, faster.

Shopify Magic

Tell your story with content crafted by Shopify Magic

Complete new pages in your store more quickly with AI. Ask Shopify Magic to write an about us or FAQ page for your business to help customers build trust in your brand.

Data privacy

Built-in tools for managing privacy and compliance across markets

Increase buyer trust with intuitive privacy and consent management tools. Privacy settings now live on a centralized page, come with recommendations on which settings to activate, and are configurable by region.

Shopify Lending

The only lending portfolio made for commerce

An image showing concentric circles with text bubbles highlighting features and benefits of Shopify lending. An overlaid play button in the center indicates a video that opens on YouTube.

The next evolution of Shopify Capital is here, with more flexible and customizable financing solutions. Our new lending portfolio features three products to help scaling businesses thrive: Capital Loans and Cash Advances, Term Loans, and Line of Credit. Exclusive to eligible Shopify merchants.

A card displaying available credit and outstanding balance information.

Shopify Lending

A flexible Line of Credit right in your admin

Be ready for the unexpected with flexible financing through Shopify Line of Credit. Request funds at any time, only pay interest on what you use, and replenish as you repay.

A card displaying the amount for a scheduled upcoming payment in February, with two more payments upcoming for March and April.

Shopify Lending

Term Loans customized exclusively for Shopify businesses

Get access to business financing on your own terms through Shopify Term Loans. Customize your offer, and set a payment schedule that suits your operations. No credit checks and no surprise fees.

Stacked cards showing the amount of interest earned in January, December, and November.

Shopify Balance

Earn more money on your idle cash

Shopify now rewards you with an annual percentage yield (APY) on all the money in your free Balance account. No minimum balance or limit to how much you can earn.

Shopify Tax

Simplify your filing with the US sales tax report

Save time and stress less with the Shopify US sales tax report for your annual, quarterly, and monthly filing. Select a state and filter by your required filing period to access a single report with the data you need, broken down at the state, county, and city level.

A mobile device with a widget showing graphs and data displaying store performance.

Shopify app

A widget for tracking performance on iOS devices

Stay on top of your store’s performance by easily tracking at-a-glance insights directly from the home and lock screen of your mobile device or macOS Sonoma desktop.

A phone scanning a helmet and generating a 3D model of the helmet on the phone.

Shopify app

3D product models in minutes

Create interactive 3D models of your products that display seamlessly on your online store's product page. No additional software, technology, or costs. Increase buyer confidence and boost conversions with Shopify’s 3D scanner for iOS.

Shopify Flow

New code action, search, and notifications for Flow

Code automations for complex business needs

Write JavaScript code to execute custom logic, aggregate data, calculate dates, and more with the `Run code` action.

Discover tasks and templates easily

Find new pre-built automations faster with natural language search. In the editor, search across all tasks in a new centralized search.

Automatic notifications for failed workflows

Get notified when a workflow fails so you can respond swiftly and minimize any disruptions to your business.

Shipping & fulfillment

Fulfill orders faster, with fewer errors

Reduce shipping costs, save time, and exceed buyer delivery expectations with new fulfillment features. From automatic address validation, to outsourcing fulfillment, and more.

A card collecting address information for a delivery, with an incorrect zip code. An error message is displayed indicating the issue with the zip code and suggesting a correction.

Shipping & fulfillment

Always-on address validation

No more failed deliveries, address correction fees, or lost sales due to invalid addresses. Now addresses in checkout are automatically validated and corrected for free where possible.

A card with inventory settings checked to indicate that the product is set to sell only within configured shipping zones. This setting prevents the purchase of products that do not ship to the specified location.

Shipping & fulfillment

Connect your buyers to the right stock

Fulfillable inventory reduces overselling by limiting products available on the storefront and checkout to inventory that's physically fulfillable based on your shipping configurations. Available to select businesses.

A card displaying shipment update information, with the Flexport logo overlaid on the top right corner.

The Shopify Fulfillment Network

Outsource fulfillment with the Shopify Fulfillment Network

Save time and grow faster. Connect your store with our official fulfillment partner Flexport in just a few clicks, and track fulfillments without leaving Shopify. Eligible merchants can save up to 10% on their first inventory batch.

Shipping & fulfillment

Exchanges on Shopify

A teal puffer vest on the left, overlaid with a UI window showing a return in process. On the right, there is a blue puffer vest with a UI window indicating that it is on hold until the first item is delivered.

First, we improved our post-purchase experience by adding native returns to Shopify. Now we're introducing native exchanges too. Easily create, track, and manage exchanges for any order from the admin. Available in early 2024.


Online store

New theme blocks in developer preview

Learn more


A pain-free path to production

Optimize performance with Subrequest Profiler

Open up the hood on your server to get in-depth insights into how your queries are performing, and eliminate request waterfalls or cache misses.

Trace errors to local source code

The Hydrogen channel now lets you find the root cause of an error in one click, right in your browser with source maps. 

Deploy with confidence

Deploy from CLI with `h2 deploy` or from any CI/CD system. Catch bugs before they ship, with improved support for automated end-to-end testing on any platform. 

Customer Accounts

Customer Account Extensibility in developer preview

Build extensions directly into new customer accounts with the same UI components as Shopify Checkout, alongside new components, extension APIs, and external network calls. Bring apps closer to customers and add powerful functionality to new customer accounts. Available in developer preview.

An order page and a confirmation page, both of which have are using an extension

Checkout extensibility

Thank you and order status page extensions

The power of Checkout Extensibility is now available for the thank you and order status pages. Build customizable experiences across the entire checkout flow with UI extensions and web pixels.

Checkout extensibility

Expanded styling options for your checkout

The Checkout Branding API now supports 50+ new color properties, new color schemes, customizations in the header and footer, and styling of containers including border styles, shadows, and spacing controls.

A product page limiting the amount of snow goggles to 4 per customer

Checkout extensibility

Cart and Checkout Validation Functions now available for public apps

Build public apps that inject custom validation logic into the cart and checkout with Shopify Functions. Limit items to logged-in customers, make certain fields mandatory, and more.


Support for 2,000 variants with new GraphQL product APIs

Our new GraphQL product APIs support up to 2,000 variants per product, a foundational upgrade to Shopify's product model that enables support for more complex catalogs. Available in developer preview.

A discount of 50% off shipping is applied to an order of a puff vest

Shopify Functions

Shipping Discount Function now in full release

Enable more complex shipping discounts—such as a percentage or fixed amount off specific shipping options, and discounts based on buyer identity or purchase history—with the Shipping Discount Function. 

A checkout screen showcasing tiered promotion and volume pricing on an order of 18 pairs of socks

Shopify Functions

Multiple discounts from a single Function

The Product Discount Function now allows one Function to return all applicable discounts, enabling new discount types like tiered promotions, volume pricing, and the option for one discount to have multiple effects. 

A code window showcasing the discount allocator function

Shopify Functions

Customize discount reduction logic

With the Discount Allocator Function, you can customize discount reduction logic for more flexibility and control over which discounts are prioritized. Available in developer preview.

Store credit

The new Store Credit Primitive and API