Analytics

Analytics tutorials

Using analytics for business can help you uncover valuable insights about your products, customers, marketing, and more. Learn analytics to dig deeper into your data and find out what works and what doesn’t so you can spot opportunities early on.


Track your business and store analytics directly on Shopify or connect to Google Analytics.

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Thumbnail preview about How to gain and use customer insights
Tutorial
Shopify Education Team
5m

How to gain and use customer insights

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Thumbnail preview about Use free customer data to power your business
Tutorial
Shopify Education Team
4m

Use free customer data to power your business

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Thumbnail preview about Organic content strategies for Instagram
Tutorial
Haley Dashovich
3m

Organic content strategies for Instagram

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Thumbnail preview about How to utilize Instagram data to improve engagement
Tutorial
Haley Dashovich
2m

How to utilize Instagram data to improve engagement

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Thumbnail preview about Scale your content marketing strategy
Tutorial
Shopify Education Team
4m

Scale your content marketing strategy

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Thumbnail preview about Engage your customers with non-product pages
Tutorial
Shopify Education Team
5m

Engage your customers with non-product pages

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Thumbnail preview about Get more from your ad spend with A/B testing
Tutorial
Shopify Education Team
4m

Get more from your ad spend with A/B testing

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Thumbnail preview about Marketing campaigns in Shopify
Tutorial
Lucy Martin
4m

Marketing campaigns in Shopify

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Thumbnail preview about 3 numbers every entrepreneur needs to know
Tutorial
Shopify Education Team
2m

3 numbers every entrepreneur needs to know

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Thumbnail preview about How to stick to your budget
Tutorial
Shopify Education Team
2m

How to stick to your budget

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Instructor image
Tutorial
Elize Todd
3m

Create a landing page that converts

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Instructor image
Tutorial
Shopify Education Team
2m

How to expand your product offering

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Why analytics training is important for business

Whether you want to track your store’s activity, see how well an email campaign performed, or even measure your website’s organic traffic, learning the ins and outs of analytics is a key part of running an online business. In fact, it’s the only way to make informed decisions about your products, marketing strategies, advertising budget, and so much more. But where exactly should you start when it comes to learning analytics? With so many metrics, channels, and tools available, diving into the world of analytics can be a little overwhelming, especially if you’re a new business just starting out. Should you focus on analytics related to your site’s content to improve traffic and search rankings? Or is it better to focus on your paid acquisition channels? That’s where analytics training comes in. Shopify offers dozens of free courses and tutorials that cover a wide range of analytics topics. Whether you’re interested in learning the fundamentals of analytics or want something a little more advanced, Shopify has you covered.

How do I start learning analytics?

Whether you want to brush up on the basics or you’re looking for more advanced strategies on how to increase revenue and grow your business, learning analytics is easy with Shopify’s free courses and tutorials. Start by learning your way around Shopify’s analytics, including how to use reports. Once you have a grasp of key performance indicators (KPIs) like customer acquisition costs and retention rates, you can narrow your focus on the analytics courses that matter most to your business.

Is analytics easy to learn?

Yes analytics is easy to learn! Shopify offers plenty of courses and tutorials that cover everything from tracking your sales, orders, and visitor data, to more advanced analytics strategies. Check them out above!

Does analytics require coding?

Popular analytics tools like Google Analytics and Google Search Console allow you to track and measure data about your audience, website, and campaigns without having to code.